Assistant Product Manager-Mortgages (Retail Assets)
United Bank Ltd
Total years of experience :19 years, 4 Months
•Managing the entire product line life cycle from strategic planning to tactical activities
•Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
•Develop the positioning and branding messages to create awareness while ensuring compliance for branding guidelines
•Set pricing to meet revenue and profitability goals
•Developing and implementing a product-wide go-to-market plan, working with all departments to execute.
•Develop business plans including SWOT analyses, revenue/expense projections, business needs and competitive drivers
•Propose an overall annual budget to and deliver quarterly revenue forecast
•Monitor portfolio performance including the effect of policy changes and behavior of various segments of the portfolio
•Rationalize processes for continuous improvement & to identify automation opportunities for cost and efficiency gains
•Responsible for full compliance with Legal and Regulatory requirements, procedures and controls
•Analyzing potential partner relationships for the product.