Brand Consultant
Momentum
Total years of experience :4 years, 8 Months
Brand Consultant Nov '12 - Present
Corporate Communication and Digital Brand Development for multinational and local clients. Arranged netizens conventions and bloggers meet-up generating top trends and monumental word of mouse.
Deputy Manager Marketing (Brand Manager 3 Series)
Jun '11 - Nov '12
Analyzed premium automobile industry and identified behavioral motivators, hence persuaded the management for new brand launches, new pricing strategy and engagement experience activities. New segment creation and entry level market for BMW with All-New 3 Series resulted in a category for BMW cars in the.
Implemented the BMW Premium Selection. Prepared annual business plan for importer market to be presented to BMW Group Middle East.
Achievements: Build an entry-level category for BMW with 3 Series launch. Increased market share by 10%, SOM by more than 100% that resulted in doubling the sales volume YoY. Re-launched Life in Motion in Lahore & Islamabad with increased sales revenue of 125%.
Launch (es): 3 Series, X3, BMW LSI, Active Hybrid.
Area Manager Apr '10 - May '11
Channel Management for 3 dealerships in South Region comprising 20% of national volume. Experienced in Forecasting, Sales Force Management, Stock Management, Key Account Management, trade marketing for dealerships selling a total of more than 5000 cars per year.
Achievements: National Award for best dealership. Best Launch for Toyota Hilux Turbo. Increased market
share of Toyota vehicles among "Compensation & Benefits Cars" in key accounts.
Launch (es): Corolla, Altis, Gli AT, Hilux Turbo, Terios MMC, Avanza (Re-launch)
Marketing Analyst Dec '09 - Mar '10
Launched a new brand catering to SEC B while maintaining the premium brand image of ace brand "Lawrencepur". The profitable proposition of the brand has made it a star for the company till date. Increased visibility at trade in collaboration with Sales Managers. Prepared standard layouts for the Factory Outlets in Karachi and Lahore.
Achievements: Developed a new brand Elano - the fastest growing brand for the company.
Research Associate Aug '08 - Nov '09
Worked as Research Associate with IBA Faculty for FMCG brands in food category. The responsibilities included gathering market intelligence, analyzing trade channels and its effectiveness and consumer research to investigate behavioral patterns governing brand selection and brand loyalty.