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Muhammad Saqib Madni, CLUSTER MANAGER (STANDIN) FSM

Muhammad Saqib Madni

CLUSTER MANAGER (STANDIN) FSM·THE COCA-COLA BOTTLING COMPANY OF SAUDI ARABIA

Saudi Arabia

Master's degree, SALES AND MARKETING

Work experience

Total years of experience: 22 years, 5 months

CLUSTER MANAGER (STANDIN) FSM

April 2021 - Present

THE COCA-COLA BOTTLING COMPANY OF SAUDI ARABIA

Jizan, Saudi Arabia

April 2021 - Present

Directed for the area, Qunfudah (periodical), Al-Baha (Periodical), Jizan based, handing Jazan Region.
 Fully responsible for all sales operations. Routes optimization, Handling various channels like TT, Super Market, Horica, Wholesales, Mini Market Retailers.
 Handling a varied team of 11 associates consists of, Asst. Sales Manager, Managers, Sales Supervisors, WH supervisor, Shipping Assistant Accounts Executives under preview directly and indirectly.
 The turnover of area is approximately Sr. 110 million and I am fully accountable for meeting the bottom-line expectations.
 Strike Rate growth 40% and CC by 19% while unique SR improved by 32%
 Channelize the sales with a remarkable growth of 23% compare to taken over a period.
 Reduce expiry and damage rate to 0.50% of annual sales. This was a significant value addition to profitability.
 Temporary Credit Sales (TCS) current reached 78% from 58%, achieved credit terms from 90days to 31days this was a great value addition in overall business.
 I widely travel to maintain the close contact with all the dealers and sales team. I always keep my team fully motivated to meet the upcoming challenges and well trained to solve the day-to-day issues with their dealers.
 Functionally, deeply involve with supportive departments such as Regional Finance, Regional Warehouses, and Regional Service Centers to get the things done (on time Credit Notes, on time delivery, and customer related issue.
 Responsible for trading conditions (annual Contracts negotiations), budgets, and profitability of key accounts.
 Arrange, maneuver and control the account-plans, the annual meetings, promotion.
 Ensure the department is performing to the agreed updated standards as signed off by management.
 Ensure the department is compensated, well-motivated by fairness and work compatibly with all in the region.
 Ensure the targeted RED audits by self and conducted market visits on a timely basis to fulfill the Company Standards.
 Ensuring the RED & Green Criteria
 Identify training needs and recommend professional skills development for the department

Company industry:
FMCG
Job role:
Sales

Director Operations

January 2018 - March 2021

PROFESSIONAL FRIENDS GROUP OF COMPANIES

Khobar, Saudi Arabia

January 2018 - March 2021

Assists higher management in setting goals that promote company growth
 Oversees daily activity of the team
 Prepares budgets, schedules, and other organizational reports as needed
 Provides advice and guidance to other employees. Manages team workloads to meet goals and deadlines
 Develops plans to increase efficiency and reduce costs
 Improves existing systems and policies
 Ensures customer requirements are met in a timely manner
 Promotes and enforces safety in the workplace
 Works closely with other departments to promote efficient factory optimization
 Identifies improvement areas and plans and implements systems to boost company effectiveness
 Manages internal and external service suppliers
 Executes plans designed to meet company goals by changing policies and coaching employees

Company industry:
Airconditioning Plant
Job role:
Management

Regional Manager

January 2013 - January 2018

Abdul Latif Jameel Electronics & Air conditioning Co. Ltd.

Saudi Arabia

January 2013 - January 2018

Qassim & Madinah Region

• Developed the market and launched complete product lines of 6 brands that propelled sales from Sr. 25M (2013) to a projected Sr. 70.M by 2017 in Qassim Region while in Madinah Sales exceed from 80M to 121M while bottom line for both areas were 55% Plus.
• Identified opportunities, researched new product possibilities, collaborated with a team and created / registered 20 new clients with the total of 32 generating Sr. 75M additional in annual sales.
• Prepare and completing action plans, implementing policies, adherence of Productivity, Quality of customer services standards and resolving problems Transform your responsibilities into quantifiable achievements by brainstorming.
• Maintains and expands customer business bottom line through the constrictive involvement of sales team and productive calls, repeat order, building and maintaining rapport with key customers, identifying new opportunities with existing customers and new customers along obtainable opportunities.
• Direct warehouse operations. Maintain necessary inventory levels, order materials, route deliveries and pickups.
• Analyze and evaluation of activities, costs, operations, budgets and forecast data to determine region progress towards stated goals and objectives. (Or to maintain a competitive edge in the marketplace).
• Periodically evaluates the performance of branches personnel, develop goals and objectives. Provide both formal and informal feedback on a regular basis.

Company industry:
Consumer Electronics
Job role:
Management

Field Sales Manager

January 2012 - December 2013

THE COCA-COLA BOTTLING COMPANY OF SAUDI ARABIA

Dammam, Saudi Arabia

January 2012 - December 2013

Directly Report to Regional Manager. The position in the company makes me responsible for the area, Hofuf (periodical), Al Khafji (Periodical), Jubail, Qateef, Rastanura, Safwa, Sehat, Al Khubar, Dammam.
• Fully responsible for all sales operations. Handling various channels like TT, Super Market, Horica, Wholesales, Mini Market Retailers.
• Handling a varied team of 35 associates consists of, Asst. Sales Manager, Managers, Sales Supervisors, Sales Executives and Merchandisers report to me directly and indirectly.
• The turnover of my area is approximately Sr. 100 million and I am fully accountable for meeting the bottomline expectations.
• Channelize the sales with a remarkable growth of 45% compare to taken over a period.
• Reduce expiry and damage rate to 0.50% of annual sales. This was a significant value addition to profitability.
• Temporary Credit Sales (TCS) current reached 88% from 62%, achieved credit terms from 90days to 45days this was a great value addition in overall business.
• I widely travel to maintain the close contact with all the dealers and sales team. I always keep my team fully motivated to meet the upcoming challenges and well trained to solve the day to day issues with their dealers.
• Functionally, deeply involve with supportive departments such as Regional Finance, Regional Warehouses, and Regional Service Centers to get the things done (on time Credit Notes, On time delivery, and customer related issue.
• Responsible for trading conditions (annual Contracts negotiations), budgets, and profitability of key accounts.
• Arrange, maneuver and control the account-plans, the annual meetings, promotion.
• Ensure the department is performing to the agreed updated standards as signed off by management.
• Ensure the department is compensated, well-motivated by fairness and work compatibly with all in the region.
• Ensure the targeted RED audits by self and conducted market visits on a timely basis to fulfill the Company Standards.
• Identify training needs and recommend professional skills development for the department

Company industry:
FMCG
Job role:
Sales

Key Account Manager

January 2007 - January 2012

THE COCA-COLA BOTTLING COMPANY OF SAUDI ARABIA

Khobar, Saudi Arabia

January 2007 - January 2012

The position in the company makes me responsible for Customers Regionally, LuLu Hyper Markets, Carrefour, Hyper/Super Panda, Farm, Tamimi, Giant Stores, Consumer Oasis, and others local supermarkets chain.
 A team of 15 associates consists of, Sales Supervisors, Key Accounts Executives and Merchandisers report to me.
 The turnover for the assigned customers was around Sr. 70 million and I am fully accountable for meeting the bottom-line expectations.
 Channelize the sales with a remarkable estimated growth of 51% compare to taken over a period, an additional Estimated growth of 20% due to newly launched Arwa.
 Reduce expiry and damage rate to 0.45% of annual sales. This was a significant value addition to Profitability

Company industry:
FMCG
Job role:
Sales

Regional Marketing Executive

January 2004 - December 2005

THE COCA-COLA BOTTLING COMPANY OF SAUDI ARABIA

Dammam, Saudi Arabia

January 2004 - December 2005

Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
 Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
 Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
 Prepares marketing reports by collecting, analyzing, and summarizing sales data.
 Monitors budgets by comparing and analyzing actual results with plans and forecasts.
 Updates job knowledge by participating in educational opportunities; reading trade publications

Company industry:
FMCG
Job role:
Marketing and PR

Market Development Officer

January 2003 - January 2004

Coca-Cola Beverages Pakistan Limited

Pakistan

January 2003 - January 2004

• Developing existing channels distributers and exploring the new opportunities within the district and long-distance rural areas.
• Recruited 3 new distributers and localities & expand the business size with a growth of 38%.

Company industry:
FMCG
Job role:
Sales

Education

University Of Management And Technology

April 2004

April 2004

Master's degree, SALES AND MARKETING

Pakistan

GPA (point): 3.67 out of 4

GPA (point): 3.67 out of 4

Business Research and Communications, Developing and Managing People, Marketing Management, Financial and Managerial Accounting, Managerial Decision Analysis, Financial Management, Operations and Supply Chain Management, Strategic Thinking

Skills

Customer Service
Expert
Customer Service
Expert
Contractual Negotiation
Expert
Contractual Negotiation
Expert
New Business Development
Expert
New Business Development
Expert
Team Building
Expert
Team Building
Expert
Operations Expertise
Expert
Operations Expertise
Expert
Leadership
Expert
Leadership
Expert
Administration
Expert
Administration
Expert
Key Account Management
Expert
Key Account Management
Expert
SALES
Expert
SALES
Expert
OPERATIONS
Expert
OPERATIONS
Expert
ELECTRONICS
Expert
ELECTRONICS
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
ADVERTISING CAMPAIGNS
Expert
ADVERTISING CAMPAIGNS
Expert
PLANNING
Expert
PLANNING
Expert
NEGOTIATION
Expert
NEGOTIATION
Expert
PRESENTATIONS
Expert
PRESENTATIONS
Expert
Customer Service
Expert
Customer Service
Expert
Merchandising
Expert
Merchandising
Expert
Team Management
Expert
Team Management
Expert
Market Research
Expert
Market Research
Expert
Sales Growth
Expert
Sales Growth
Expert
Marketing
Expert
Marketing
Expert
Marketing Management
Expert
Marketing Management
Expert
Operation
Expert
Operation
Expert
New Business Development
Expert
New Business Development
Expert
Team Building
Expert
Team Building
Expert
Contractual Negotiation
Expert
Contractual Negotiation
Expert
Operations Expertise
Expert
Operations Expertise
Expert

Languages

English

Expert

Arabic

Intermediate

Hindi

Expert

Urdu

Native Speaker

Hobbies and interests

Traveling

Helped to open / add various new customers, better understandng of cultures , it gives strength to deal and negociate in various contracts.