Marketing Manager
Roche
Total years of experience :23 years, 7 Months
Presently working as Marketing Manager at Roche, with marketing responsibility of the Diabetes Care unit where I have been involved in the:
Product Life Cycle and product portfolio management
Budgets and Profitability planning
Development of marketing plans, tactical plans and sales cycles roll-out implementation plans
Develop monthly progress reports on all these including sales, trends, monthly promotional schedule, and competitive information.
Development of promotional campaigns in line with the marketing plan and future strategies.
Support sales force through joint sales calls to key accounts
Sales force coaching to ensure implementation of marketing strategies
Development of promotional print material for the sales force.
Prepare and make presentations on marketing strategy and new product roll out plans, ROI calculations, competitive analysis, customer needs, critical success factors, market analysis, sales justification, monitor and report on product trends, competitive trends, sales trends, financial changes and other problem areas. Recommend and lead alternative actions as needed to meet overall objectives of short term and long term plan.
Worked as Product Manager, Senior Product Manager and Group Product Manager at Pfizer Global Pharmaceuticals, where I was leading a team of 6 Product Mangers and had been involved in the:
Development of marketing plans, including formulation and rollout of marketing strategies for a group of products. Manage product logistics of assigned products and develop monthly progress reports on all these including sales, trends, monthly promotional schedule, and competitive information.
Development of promotional campaigns in line with the marketing plan and future strategies.
Support sales force through joint sales calls to key accounts, impart sales force coaching to ensure implementation of marketing strategies and development of promotional print material for the sales force.
Profitability planning.
Prepare and make presentations on marketing strategy and new product roll out plans including strategic plans, operating plans, plans of action, ROI calculations, competitive analysis, customer needs, critical success factors, market analysis, sales justification, monitor and report on product trends, competitive trends, sales trends, financial changes and other problem areas. Recommend and lead alternative actions as needed to meet overall objectives of short term and long term plan.
Assist in leading the day-to-day activities of the department to achieve both the corporate and departmental objectives.
Managed the Anti-ulcerant, Anti-allergy and Antibiotic portfolio. New product launch and new product planning.
Worked as Marketing Manager at South City Hospital, Clifton in Karachi where my initiatives included
Development and implementation of Customer value propositions that have increased patient turnover.
Conception, development and successful implementation of the Executive Health Centre, Dialysis Centre and the Obstetrics Labour Suite.
Development and implementation of marketing plan and
Development of print material for promotional and advertising purposes, highlighting the healthcare services and facilities available.
These initiatives have turned around and repositioned the hospital as a Centre of Excellence for healthcare services and resulted in substantial growth in patient turnover and incremental revenues.
Served as a House Physician in Medicine at Services Hospital, Lahore and as a House Surgeon at Lahore General Hospital, Lahore