Muhammed Ashraf, Head of Digital Transformation

Muhammed Ashraf

Head of Digital Transformation

SasS Mobility Technology

Location
United Arab Emirates - Dubai
Education
Diploma, Computer Applications
Experience
33 years, 2 Months

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Work Experience

Total years of experience :33 years, 2 Months

Head of Digital Transformation at SasS Mobility Technology
  • United Arab Emirates - Dubai
  • My current job since April 2019

Customer Technology transformation strategies and proposals with detail deployment plans of process reengineering and product mapping with business requirements.

Head of IT at Masafi Co LLC
  • United Arab Emirates
  • January 2018 to January 2019

member of the Senior Management team. Underpinned the technology Turnaround Strategy with a robust IT modernization & Digital Strategy.
•Business partnered with stakeholder, analyzed the organization’s critical business requirements, identified deficiencies, and developed innovative and cost-effective solutions that enhanced competitiveness, increase in revenues, and improved the customer experience.
•Spearheaded programs that close the divide between outdated technology, systems and operational frameworks. Ensured all systems were ‘fit for purpose’ with a strong emphasis on robust controls and agile methodologies
•Ensured commercial alignment and harmonization across a wide range of optimisation projects; such as the implementation of Oracle ERP. Office 365, legacy upgrades, process automations, PMIS & collaboration platforms.
•Managed a technical team and assessed staff capabilities, identified talent gaps, executed talent management and performance management tools that aligned with the human capital strategy.

IT Management Consultation
  • United Arab Emirates
  • January 2017 to January 2018

consultative solutions for independent clients; assessments, outlined improvement remedies and project roadmaps that incorporated initiatives across IT, digital, and automation.
•Provided technological inputs to business strategy in order to assess how technology would drive business objectives and efficiencies.
•Spearheaded change management program and synchronized major transformational & technology modernization program for multinational business like IBM & Cleveland Clinic.

Strategy Manager at Trobone International
  • United Arab Emirates
  • January 2015 to January 2017

out the IT & digital strategy, vision and department goals. Defined the eCommerice and cloud migration strategies.
•Prioritized technical programs, set out capability roadmaps, delivered prototypes and proof of concepts that focused on innovation across the business.
•Created innovative products across all digital platforms and in accordance with commercial heads, understood their internal needs and provided senior level counsel on project roadmaps that drove the development of systems, impactful products and the customer experiences. 

•Spearheaded research, data-driven insight programs and cost benefit analysis that developed real-time market data and insight. Utilized data to support the senior level decision making process and driving through innovation and change agile methodologies and DevOps best practice. 


Senior IT Project Manager at Emirates NBD
  • United Arab Emirates
  • January 1991 to January 2015

member of the Senior Project team. Focused on the delivery of the corporate vision through the use of appropriate technologies, effective agile processes and the development of highly effective teams.
•Audited and analysed the full IT and technology internal ecosystem. Designed applications that focused on the improvement of system performance, security and automation that supported commercial efficiencies.
•Responsible for the full program delivery lifecycle. Developed governance frameworks and mitigated risks that ensured all projects were delivered on time and within budget.

Education

Diploma, Computer Applications
  • at University of Madras
  • July 2022

courses: PMP. Cloud Certified Professional ITIL V2-3 SWIFT Certified

High school or equivalent, Computer Applications
  • at University of Madras
  • July 2022

courses: PMP. Cloud Certified Professional ITIL V2-3 SWIFT Certified

Master's degree, Computer Applications
  • at University of Madras
  • April 1989

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Score 122%

Specialties & Skills

Cloud Computing
Virtualization Solutions
Hyper V
Microsoft Servers
AUTOMATION
BUDGETING
DELIVERY
PROCESS ENGINEERING
BUSINESS STRATEGY
CHANGE MANAGEMENT
CUSTOMER RELATIONS

Languages

English
Expert
Hindi
Expert
Malayalam
Native Speaker
Arabic
Beginner