Mohamed Eskander, eCommerce Trading Manager

Mohamed Eskander

eCommerce Trading Manager

Abdul Samad AlQurashi

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, Science
Experience
8 years, 8 Months

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Work Experience

Total years of experience :8 years, 8 Months

eCommerce Trading Manager at Abdul Samad AlQurashi
  • Saudi Arabia - Jeddah
  • My current job since November 2022

• Analyze new market trends, business opportunities, and market segments in the global and local landscape.
• Strategically plan product collections, pages, content updates, and featured shops based on inventory needs and marketing priorities.
• Analyze past performance of collections, categories, and campaigns to improve marketing effectiveness and ROI.
• Generate ideas and strategies based on data-driven insights and recommendations.
• Manage customer retention and loyalty programs.
• Ability to identify opportunities in the customer journey to improve site UX and Testing roadmap.
• Co-ordinate sales, promotions, marketing and social media campaigns, and programs over digital platforms.
• Monitor and review data mining and analytics tools.
• Project management, able to work effectively with multiple stakeholders to deliver content and campaigns.
• Responsible for optimizations to navigation, collections, search, and homepage.
• Oversee and execute strategic site AB tests to improve KPIs, revenue, and overall customer experience.
• Data-driven, understands the interpretation of data to be able to drive decision-making.
• Work closely with internal resources to create products and launch on-site.
• Providing Analyzing and reporting metrics such as weekly/monthly sales by department, new product sell-through, and offering code performance.
• Managing the content team consisting of a copywriter, designers, SEO specialist, and inventory Controller, and Creating KPIs for the Team.
• Delivering high-quality website content and strong campaigns to support trading performance and eCommerce KPIs.
• Keyword research/audit and on-site SEO management: titles, tags, descriptions, backlinks, site maps, and robots' files, audits, and analysis.
• Familiarity with eCommerce tooling: CMS, SEMrush, web analytics, search analytics.
• Develop eCommerce sales strategies to meet revenue and growth targets.
• Create and manage product descriptions for online marketplace platforms.

eCommerce Content Manager at Alsaifgallery
  • Saudi Arabia - Riyadh
  • June 2020 to November 2022

• Managing a content team consisting of writers, graphic designers, videographers, SEO specialists, inventory Controllers, etc, and Creating KPIs for the Team.
• Delivering high-quality website content and strong campaigns to support trading performance and eCommerce KPIs.
• Keyword research/audit and on-site SEO management: titles, tags, descriptions, backlinks, site maps and robots' files, audits, and analysis.
• Familiarity with eCommerce tooling: CMS, SEMrush, web analytics, search analytics.
• Develop new products such as bundles according to historical data.
• Make sure all the content on the website is matching the international standard.
• Collaborate with your sales peers, design teams, and management to ensure that you are offering the very best assortment to the customer.
• Develop eCommerce sales strategies to meet revenue and growth targets.
• Create and manage product descriptions for online marketplace platforms.
• Actively participate in scheduled internal weekly and annual sales meetings, preparing in advance to share relevant and beneficial information.
• Optimize customer journey and retention through analysis and acquisition of onsite behavior.
• Data-driven, understands the interpretation of data to be able to drive decision-making and prioritization.
• Workflow management, resource planning, and Experience with AB Testing focused on customer journeys.
• Project management, able to work effectively with multiple stakeholders to deliver content and campaigns.
• Ability to identify opportunities in the customer journey to improve site UX and Testing roadmap.
• Monitor Photographer Targets daily.

Ecommerce Specialist at Alsaifgallery
  • Saudi Arabia - Riyadh
  • March 2016 to May 2020

• Expert in Magento Platform such as "Products, Categories, Orders, Reports, Customers, Coupons, Banners, and Exporting & Importing, etc.
• Creating new content for the products using my knowledge of SEO and uploading them to the Magento backend.
• Can editing on product Content and images & Change banners for the website.
• Manage and update product stock in Magento & Change Prices and sale prices.
• Working with the eCommerce manager to improve the online store and increase our sales with different marketing ways.
• Working closely with the call center team to provide information and help resolve issues pertaining to customer inquiries and sometimes deal with customers directly.
• Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
• Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
• Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables, VLOOKUPs, etc.) to stay organized.
• Contribute to improving SEO performance on our website and other platforms.

Trainee at GUPCO - Gulf of Suez Petroleum Company
  • July 2014 to August 2014
Trainee at Al Andalous Medical Company‎‏
  • July 2013 to August 2013
Trainee at Al Mokhtabar Medical Laboratories
  • July 2012 to August 2012

Education

Bachelor's degree, Science
  • at Zagazig University
  • May 2015

,

Specialties & Skills

Proven Leader
Management
Planning
Content Writing
الكتابة الإلكترونية
CAR DRIVER
COMMUNICATION SKILLS
LANGUAGES
MICROSOFT OFFICE
ACADEMIC
PERSONAL

Languages

English
Expert

Training and Certifications

trainee (Training)
Training Institute:
at GUPCO - Gulf of Suez Petroleum Company
Date Attended:
July 2014
Duration:
60 hours

Hobbies

  • reading and Football