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Muhammad Muzzammil Haider, SEM Specialist

Muhammad Muzzammil Haider

SEM Specialist·Axact

Pakistan

Master's degree, Marketing and Media Management

Work experience

Total years of experience: 3 years, 11 months

SEM Specialist

February 2015 - December 2018

Axact

Karachi, Pakistan

February 2015 - December 2018

-Improve ROI for PPC campaigns through proactive bid and position changes.
-Improve traffic quality through keyword research, use of negative keywords, and omission of
poor quality keywords.
-Improve CTR through A/B testing
-Knowledge of Google Analytics.
-Improve conversion and navigation paths through testing different landing pages and
identifying best performers.
-Run A/B Split and multi-variety PPC tests, assess outcomes and improve campaigns
-Create and distribute PPC ROI reports, conversion reports, and keyword and campaign
performance reports
-Do a complete analysis of the website along with their recommendations.
-Do in-depth keyword analysis using different tools

Company industry:
IT Services
Job role:
Marketing and PR

Education

Institute Of Business Management

December 2016

December 2016

Master's degree, Marketing and Media Management

Pakistan

Bahria University

December 2014

December 2014

Bachelor's degree, Marketing

Pakistan

GPA (point): 3.46 out of 4

GPA (point): 3.46 out of 4

Skills

Bid Process Management

Expert

PPC

Expert

Social Media Marketing

Expert

Google Adwords

Expert

Digital Marketing

Expert

Strategy Development

Expert

PPC Bid Management

Expert

Facebook Ads Specialist

Intermediate

Social Media Management

Expert

Google Ads Specialist

Expert

MS Office

Intermediate

Bid Process Management

Expert

PPC

Expert

Social Media Marketing

Expert

Google Adwords

Expert

Digital Marketing

Expert

Languages

English

Intermediate