Muna Odeh, Media Analysis Manager

Muna Odeh

Media Analysis Manager

CARMA

Location
United Arab Emirates - Sharjah
Education
Bachelor's degree, Intrnational Relations, Minor in Psychology
Experience
13 years, 7 Months

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Work Experience

Total years of experience :13 years, 7 Months

Media Analysis Manager at CARMA
  • United Arab Emirates - Dubai
  • My current job since June 2017

- Specialized in the advanced and critical accounts of the department, spanning the IT, automotive, government, transport, and hospitality fields. Among the clients are Samsung, Sony, JLR, Volkswagen, Audi, Ministry of Education (UAE), Ministry of Transport (KSA), RTA, and Marriott International.
- Manage a team of in-house analysts and correspondents.
- Mentor team members by providing continual support when handling ongoing and ad-hoc projects
- Train new team members
- Advise on analysis frameworks for new accounts.
- Coordinate with the Client Services and the Content Analysis departments to guarantee delivery of reports in a timely manner.
- Conduct quality assurance of media content analysis.

Account Manager at CARMA
  • United Arab Emirates - Dubai
  • May 2013 to May 2017

- Managed client communication.
- Presented findings on media performance to clients.
- Managed a mixed team of in-house analysts and overseas freelancers.
- Coached team members to ensure ability of performing assigned tasks.
- Managed setup of projects on Rima, a content analysis software.
- Conducted quality assurance of media content analysis.
- Trained new team members.
- Prepared reports and proofread reports of team members.

Team Leader at CARMA
  • United Arab Emirates - Dubai
  • April 2012 to April 2013

- Managed the scheduling and the workload of a team of analysts.
- Performed assessment of interviewees.
- Trained new team members.
- Conducted content analysis and compiled reports to outline clients’ media performance.

Research Analyst at CARMA
  • United Arab Emirates - Dubai
  • October 2011 to April 2012

- Conducted content analysis of media coverage in print, online and broadcast channels.
- Derived insights from content visually represented results in PowerPoint reports.
- Compiled daily, weekly, monthly, quarterly, and one-off reports to meet client’s diverse needs.

Research Assistant at American University of Sharjah (AUS)
  • United Arab Emirates - Sharjah
  • October 2010 to June 2011

- Conducted content analysis of media coverage in print, online and broadcast channels.
- Derived insights from content visually represented results in PowerPoint reports.
- Compiled daily, weekly, monthly, quarterly, and one-off reports to meet client’s diverse needs.

Intern at Kinderhut International
  • United Arab Emirates - Dubai
  • May 2010 to July 2010

- Developed a sponsorship package plan to help the organization find sponsors for the orphaned children in their care in Indonesia.
- Devised a plan to increase the publicity of the organization in the UAE and managed their social media engagement.

Education

Bachelor's degree, Intrnational Relations, Minor in Psychology
  • at American University of Sharjah
  • June 2011

Chancellor's List Dean's List Merit Scholarship

Specialties & Skills

Reporting Skills
Research
Mentoring Of Staff
Analysis
Leadership
PowerPoint

Languages

Arabic
Expert
English
Expert

Memberships

The Global Community for Academic Advisors (NACADA)
  • Associate Member
  • December 2018