Media Analysis Manager
CARMA
Total years of experience :13 years, 7 Months
- Specialized in the advanced and critical accounts of the department, spanning the IT, automotive, government, transport, and hospitality fields. Among the clients are Samsung, Sony, JLR, Volkswagen, Audi, Ministry of Education (UAE), Ministry of Transport (KSA), RTA, and Marriott International.
- Manage a team of in-house analysts and correspondents.
- Mentor team members by providing continual support when handling ongoing and ad-hoc projects
- Train new team members
- Advise on analysis frameworks for new accounts.
- Coordinate with the Client Services and the Content Analysis departments to guarantee delivery of reports in a timely manner.
- Conduct quality assurance of media content analysis.
- Managed client communication.
- Presented findings on media performance to clients.
- Managed a mixed team of in-house analysts and overseas freelancers.
- Coached team members to ensure ability of performing assigned tasks.
- Managed setup of projects on Rima, a content analysis software.
- Conducted quality assurance of media content analysis.
- Trained new team members.
- Prepared reports and proofread reports of team members.
- Managed the scheduling and the workload of a team of analysts.
- Performed assessment of interviewees.
- Trained new team members.
- Conducted content analysis and compiled reports to outline clients’ media performance.
- Conducted content analysis of media coverage in print, online and broadcast channels.
- Derived insights from content visually represented results in PowerPoint reports.
- Compiled daily, weekly, monthly, quarterly, and one-off reports to meet client’s diverse needs.
- Conducted content analysis of media coverage in print, online and broadcast channels.
- Derived insights from content visually represented results in PowerPoint reports.
- Compiled daily, weekly, monthly, quarterly, and one-off reports to meet client’s diverse needs.
- Developed a sponsorship package plan to help the organization find sponsors for the orphaned children in their care in Indonesia.
- Devised a plan to increase the publicity of the organization in the UAE and managed their social media engagement.
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