Fashion Design Expert | Creative Lead
NICON Group of Colleges, Islamabad, Pakistan
Total years of experience :12 years, 7 Months
Provided immersive workshops and project evaluations for “Higher National Diploma” in Art and Design, awarded by “Pearson -UK”.Combined industry knowledge with a passion for nurturing talent, guiding aspiring designers through the creative process highlighting key segments such as research books, mood boards, tech packs, range planning, and presentation boards needed to develop both creative flair and technical proficiency in their craft.
Worked as a dynamic fashion designer and manager overseeing the entirety of the business spectrum, from procurement to production.Orchestrating design execution, pricing strategies, and tactical sales initiatives.Responsible for directing the design processes, ensuring seamless execution from concept to creation. Prepared design layouts, tech packs, and collection plans. Explored theme-based surface embellishment techniques as the main feature of brand identity hence combining creative with logistical expertise to drive excellence in every aspect of production.
Integrated artistic vision with market insight, delivering designs that resonate with audiences and drive brand visibility in a multifaceted fashion landscape.
Directed comprehensive training sessions on pattern cutting, draping, and creative design process. Also mentored young designers in crafting cohesive fashion collections displaying a blend of technical skill and artistic vision.
Guided students through design development, theme ideation, and mood board creation using industry-standard tools like Photoshop, fostering creativity and visual storytelling.
Creative director of a start-up, “Designs by munaXa”, providing formal and casual fashion solutions, intricately weaving ethnic trends into captivating collections.
Crafted avant-garde apparels, employing surface embellishment techniques. Blending creativity to developing a brand synonymous with cultural resonance and commercial success.
Formulated sales and marketing plans, leveraging trends and consumer insights to drive brand visibility and profitability,
Worked as faculty coordinator proficient in teaching design concepts and techniques. Efficiently managed student and faculty affairs, ensuring a smooth operation within the fashion program.
Taught design development techniques to craft fashion portfolios using industry-standard tools such as Adobe Photoshop, equipping students with essential skills for success in the fashion world.
Organized presentations on brand awareness, and strategic marketing techniques. These included marketing strategies, Consumer and brand analysis as well and SWOT analysis.
Coordinated tutorials on fashion branding and its various marketing components (e.g.) Brand reports, trend reports, lookbooks, and press releases, imparting strategic knowledge needed to succeed in the ever-evolving fashion market.
