Director of online and offline advertising
Zain KSA
Total years of experience :17 years, 10 Months
Zain KSA is the newest player in Saudi Arabia's mobile telecommunications market, having commenced commercial operations in August 2008.
Responsibilities:
- Leading Channels Management Department including online and offline media investments
- Translate commercial and brand strategies into yearly tactics and media buying strategies, driven by offline, digital, retail, on-ground, and direct channels for performance management purposes
- Coordinate with Campaign Management team and media agencies in order to develop, review and update media campaigns in accordance with strategy
- Supervise media campaigns success/performance and liaise with Customer Experience to evaluate impact on customers
- Supervise reviews and discussions in order to produce communication concepts, plan and briefs
- Monitor the performance of agency and recommend contract renewal based on results
- Develop financial control, report budget status to align with department budget
Initiative is one of the biggest advertising agencies in KSA and is part of IPG (biggest 4 ad agencies worldwide). Handled accounts: Mobily, KIA, Al Bandar (Centrepoint, Homecenter Citimax, emax), Saco, e-Gov, and others.
Main duties:
- Managed and supervised team of Senior and Junior Digital Media Planners
- Assisted in budgeting and forecasting and developing yearly review and future direction for the clients such as Mobily and KIA
- Conducted regular presentations to clients keeping them informed of all relevant online media trends and development
- Involved in major online media negotiations for clients within their portfolio
- Developed strategic and tactical digital campaign presentations
- Helped on pitches & presentations for new potential clients
- Managed and monitored overall campaign performance to ensure efficiency and delivery
- Maintained strong relationship with digital media suppliers
- Maintained regular client meetings
- Regularly identified creative and lateral online media opportunities for clients
I was the campaign handler for: 5th participation campaign (7, 2014) with Mobily which won many awards such as:
-The Festival of Media, Dubai:
• Best Content Creation Award: World Cup - 5th Participation (SILVER WINNER)
• Best Engagement Strategy: World Cup - 5th Participation (GOLD WINNER)
• Best Social Media Strategy: World Cup - 5th Participation (GOLD WINNER)
• Best Use of Video: World Cup - 5th Participation (SILVER WINNER)
• Agency of the year award, 2015
- Internationalist Award for Media Innovation 2015; the only company in MENA to win GOLD
- Mena Digital Awards - Category: Best use of video - Bronze
- Mena Digital Awards - Category: Best viral campaign - nominated
OpenSooq is one of the biggest classifieds ads websites in the Arab World.
www.OpenSooq.com
• Established and managed sales department
• Created proposals, sales plan, rate card, sales presentation, and relevant material
• Interviewed, hired, and managed sales team members
• Met with big clients and built rapport with local and global media agencies
• Closed deals and generated revenue
• Got involved with setting company vision and strategy for the next year
• Planned, built, and ran digital advertising campaigns (SEM, PPC, CPC)
• Reported on google analytics, dfp, adwords, adsense, zedo and other advertising platforms
• Planned social media strategy and managed social media department
Arabia Reach is an online advertising and social media agency.
www.ArabiaReach.com
- Bootstrapped the company which entailed various tasks from setting vision and strategy to getting client base and sustaining improvement
- Managed a team of digital marketeers.
- Managed online campaigns in terms of cost, objective, and time.
- Planned, built, and ran digital advertising campaigns
- Planned strategies and handled social media campaigns to engage community and build rapport
- Gave presentations to clients and closed deals
Catalysis provides solutions in Corporate Performance Management in cooperation with Actuate, USA.
- Managed communication with clients to set up a working plan for implementation
- Managed clients projects in terms of cost, time, and scope• Assisted in the business development cycle and performed sales/presales presentations
- Coordinated communication with the strategic partner Actuate
- Implemented and integrated PerformanceSoft Views into the clients backend systems.
Merced provides solutions in Management Performance and Business Intelligence systems
www.mercedsystems.com
- Worked closely with Fortune 500 customers such as Verizon Wireless, T-Mobile, Sprint, Discover, WellPoint, and others to specify their requirements and needs in terms of performance management
- Implemented custom deployments of the Merced Product Suite(MPS) for clients
- Integrated Merced's applications with Oracle, PeopleSoft, SAP, and other backend enterprise systems using ETL, XML, and other scripting languages
Synactive develops solutions for customizing SAP screens
www.synactive.net
- Interacted with Fortune 500 customers to identify interface/screen problems with SAP processes
- Participated in the pre-sales/sales process by preparing and presenting customer demos
- Designed new interface for the complicated SAP processes
- Provided consulting, training, and script development services
- Created the vision, and the requirements/specifications for the commission’s new website
- Served as a liaison between the customers and the development team
- Analyzed and documented existing system workflows, then identified and developed new requirements that provided increased enhancements to the existing system
- Contributed to the design of the new online system
Passed Google Adwords fundamentals Exam
Passed Project Management Professional examination
Jubilee School is for gifted and talented students. Passed twjihi exam, 27th rank among the whole country 95.1%