Digital Marketing Manager
Krify Software Technologies Private Limited
Total years of experience :9 years, 0 Months
1) Provided digital media marketing research and strategy for several initiatives which helped in retaining go to market programs from their most lucrative clients.
2) Developed digital marketing roadmaps to help define a series of initiatives which will help achieve the key business goals of the company and other projects.
3) Mentored and managed team of 02 SEO, 03 Social Media, 02 Copywriters and 01 Marketer. Also, Specialized in coordinating with design and development team about on-going projects and technical challenges.
4) Hands on Content Marketing Planning, Advanced SEO and SMO (FB, Twitter, Google My Business, LinkedIn and more) activities strategizing and executing as per latest trends for banding and lead generation.
5) Created comprehensive digital profiles in terms of web and pintable martial’s for marketing client business based on in-depth analyses of their business planning and digital ecosystem.
6) Developed annual marketing and communication strategies and tactical plans to improve ease of patient, provider and partner communications across print, email, social media, events, and traditional media.
7) Created acquisition, social media, retention, and nurture strategies integrated with marketing automation.
1) Achieving growth and hitting sales targets by successfully managing with sales team
2) Designing and implementing a strategic sales plan that expands company’s customer base and ensure its strong presence
3) Gathering client's requirement, analyzing client's business needs, suggesting the best approach, providing a quotation for the services Writing technical specifications, solution proposals, product evaluations & comparisons, RDP documents for the business purpose Coordinated with multiple teams for R&D works, Project kick-starts, and technical requirement clarifications with clients.
4) Ability to write Use Cases for Functional Requirements, draw Wireframes for Visual Requirements, Data Models for Data Requirements
5) Worked at client locations like NABARD (National Bank for Agriculture and Rural Development) - Nabard Financial Services Limited.
1) Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
2) Hands on publishing and share daily content (original text, images, videos or HTML) with alignment of respective team as a part of brand building.
3) Creating Digital Marketing Strategies to optimize online traffic to the company’s website (Html, WordPress and PHP sites)
4) Capable to accomplish SEO On-page and Off-page, track the conversion related percentages and numbers to make needed improvements
5) Taking care of all Digital Marketing Components from SEO, SMM, SEM to content marketing and SEO Copywriting. Creating effective SMM strategies to create a brand awareness in different social media channels
6) Ensuring better user experience on the company’s website including responsive design, engaging content and usability
7) Collecting social data/metrics, organic insights and Evaluating customer feedback data to enhance customer experience & optimize conversions
8) Evaluating Digital Marketing strategies and success ratio of competitors for creating Digital Marketing plans to overtake them
1) Skilled in Image processing using the tech tools of Tech Mhaindra followed by Photoshop
2) Ability to create new designs and logos for the band publicity of Tech Mahindra
• 2003, 2007, 2010, 2013) Ms office ( 2000, XP, • Adobe Applications like Photoshop ( 7, 8, CS2, CS3, CS4, CS6) • Visual studio for Dot Net • Eclipse for android app's development • Rational rose Achievement & Certifications: • NCC 'A' grade Certificate • Achieved Basket ball Tournament runners, winners and participation certificates at different events held in District wide and state wide • Attended to Creative Workshop on Life Skills • Attended Different workshops on Data structures, java • Attended Different workshops on Hadoop (Big Data)
COURSE SCHOOL/UNIVERSITY STREAM YEAR OF MARKS IN % PASSING Xth Mission High School N/A 2008 72.70