Senior Digital Marketing Officer
Cenomi Retail
مجموع سنوات الخبرة :13 years, 1 أشهر
• Review all feeds such as GMC; FB and Snapchat and making sure there are no errors. Create custom labels for sales and other collections.
• Review keywords, ad groups, landing pages and giving feedback including SEO implementation and recommendations.
• Review campaign performance. Measure and analyze the reports on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs.
• Pixel and tag implementation for all channels. Making sure all brands migrated to GA4.
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and Schedules. Follow up with agency about performance related tasks.
• Managing GMB listings, update the timings for specific occasions, add new brands, and verify listings for Google, Facebook and other channels if any.
• Analyze report on campaign performance and make recommendations if there is a room for improvement.
- Plan and Execute Digital marketing, including SEO/ SEM, email, social media and display advertising campaigns.
- Measure and report performance and ROI for digital marketing.
- Plan, execute and evaluate A/B tests.
Paid Search:
- Google Search, Display, Re-targeting, Shopping campaign management.
- Conversion tracking
- Google Merchant Center management
- Google tag manager management
Paid Social:
- Facebook Ads
- Instagram Ads
- Twitter ads
- Facebook event tracking
- Display, Shopping, Video) Campaigns, Search Engine Optimisation management.
- Emails & Marketing automation using dotdigital platform
- Website updates with promo banners, tiles and products.
- Campaigns performance reporting & Agency management.
• Managing all the Digital marketing activities
• Search Engine Optimization both On-page and Off-page/ Technical SEO Audit/ SEO Copy writing
• Management of the Google Adwords (Search & Display- Retargeting) and Google Analytics
• Landing page creation for PPC, A/B Testing & Conversion Rate Optimization
• Measuring success through Google Analytics
• Creating monthly and weekly Social Media Calendar and budget management
• Social Media Marketing including advertising on Facebook, Instagram, Twitter, Youtube, Google plus.
• Blogging on daily basis using Wordpress, tumblr, Weebly etc.
• Writing Sales proposals.
SELECTED ACHIEVEMENTS
• Identified profitable keywords and ranked them number one result on Google and increased organic traffic and leads
• Cut down adwords cost by improving the overall PPC campaign in terms of keywords negative keywords, Ad copies, landing page structure.
• Handled social media and adwords accounts for leading brands.
• Managed online marketing activities for the best overall performance.
• Wrote proposal for Clients & managed clients meetings.
• Created Social media pages for the company and increased followers
• Handled PPC and SEO
SELECTED ACHIEVEMENTS
• Increased sales through solid digital marketing strategy
• Managed adwords campaign successfully and generated quick leads
• Significantly improved SEO (Search Engine Optimization) for the website
• Increased websites’ organic and referral traffic.
• Created and managed Social Media accounts and increased likes, and followers
• Wrote new contents and modified the existing contents for the website as per SEO requirements and delivered excellent results.
• Performed SEO audits for several websites.
existing contents for the website as per SEO requirements and delivered excellent results.
• Performed SEO audits for several websites.
Responsibilities:
• Developing best practice and maximizing engagement and interaction through all Online marketing activities
• Generating Internet leads by maintaining a professional, attractive, and accurate presence on the DCS web site and other referring third party sources.
• Analyzing competitors’ websites to monitor new promotions and garner new ideas.
• Converting inquiries to walk-in traffic and walk-in traffic to sales.
• Submitting weekly and monthly reports to the Director of Online Sales & Digital Marketing, as requested.
• Website maintenance for photos, community descriptions, and promotions to maintain a consistent appearance as requested.
• Maintaining an attractive, professional, and accurate marketing presence on the web
• Contributing to team effort by accomplishing related results as needed.
• Deep understanding of the mechanics of getting new customers across all web channels, from email, web advertising, to social media
• Expert knowledge of Google Analytics and Webmaster tool and thorough knowledge of all latest SEO tools
• Supervision of the tasks assigned to SEOs’ Content writers, Developers, Graphics designers, and Social media expert.
Selected Achievements:
• Promoted to the Position of Internet Marketing Manager in short period of time due to hardwork, dedication and successful lead generation
• Significantly improved SEO (Search Engine Optimization) for web properties.
• Increased websites’ organic and referral traffic .
• Successfully improved websites’ performance and user engagement.
• Increased conversion rates for subscription based websites after improving the over all structure of the websites.
• Achieved page 1 google rankings for several websites within a short period of time and increased organic search traffic.
• Responsible for designing and developing websites as per company requirements
• Performing on page and off page activities to increase ranking of the sites developed
• Promoting the services offered by the company using social media
• Creating successful email marketing Campaign
• Designing advertisements for print media
• Recommending new plans and suggestions for better marketing of services through the Internet
Course Institute/Board Subjects Division Year MCS NUML Islamabad Computer Sciences 1st 2010
B.A University of Malakand Economics 2nd 2007
FSc BISE Peshawar Science 2004