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Munira Elmana, Content Marketing Manager

Munira Elmana

Content Marketing Manager·FlyAkeed

Saudi Arabia

Bachelor's degree, Batchelor Degree Science in Business Administration

Work experience

Total years of experience: 6 years, 10 months

Content Marketing Manager

September 2023 - Present

FlyAkeed

Riyadh, Saudi Arabia

September 2023 - Present

• Headed a results-driven content marketing strategy, positioning FlyAkeed as a market leader in business travel
solutions, achieving measurable outcomes.
• Worked cross-functionally with sales, product, and customer success to create high-impact content across different
formats, boosting SEO, lead generation, and brand visibility.
• Spearheaded content initiatives for major industry events, including LEAP, HR Tech, ATM, and WTM, amplifying
FlyAkeeds presence and strengthening partnerships through compelling narratives and targeted engagement.
• Played a key role in FlyAkeed winning multiple awards, including Best User Experience at the SCXA Awards.
Company industry:
Software Development

Business Development Manager

May 2021 - July 2023

eQew Rental

Riyadh, Saudi Arabia

May 2021 - July 2023

• Provided impactful marketing guidance to 7 subsidiaries, enhancing digital content and branding efforts.
• Managed internal communications to align messaging with company goals and opportunities.
• Promoted to Brand & Marketing Manager for eQew Rental within months for delivering exceptional results and driving
subsidiary growth.
• Drove eQew to capture 62% of the Film Equipment Rental market share through strategic planning, business
development, and identifying new opportunities. Strengthened client retention and managed cross-functional teams
to align sales and marketing efforts with broader company goals.
• Built key partnerships and contributed to the growth of the Saudi film industry by introducing new technologies and
supporting talent localization initiatives.
Company industry:
Video & Film Production

MARKETING SPECIALIST

September 2019 - June 2020

NOVAsat

Riyadh, Saudi Arabia

September 2019 - June 2020

• Built Marketing from Scratch: Established NovaSats marketing department, creating a cohesive brand identity and
impactful digital presence. Developed and executed marketing initiatives, including a website redesign, digital
campaigns, and cross-departmental collaborations.
• Managed budgets, tracked analytics, and optimized marketing strategies to enhance brand engagement and visibility.
Company industry:
Telecommunications

MARKETING SPECIALIST

January 2019 - July 2019

flynas

Riyadh, Saudi Arabia

January 2019 - July 2019

• Led the Happy Monday Offer campaign, driving weekly sellouts and influencing swift booking behavior.
• Created engaging travel guides based on market research to connect with travelers.
• Produced the Nastalks podcast, enhancing brand loyalty and showcasing flynas talents.
Company industry:
Ground Fleet, Aviation, & Marine Refuelling

MARKETING OFFICER COOP

January 2018 - April 2018

Alhokair Fashion Retail (CENOMI)

Riyadh, Saudi Arabia

January 2018 - April 2018

• Multi-Brand Social Media: Managed tailored content and strategy for 10+ brands, ensuring unique and engaging
online presence. Planned and supervised campaigns aligned with each brands goals and market trends. Along with
conducting store visits to craft authentic content and stay ahead of trends.
Company industry:
Retail & Wholesale

Education

King Saud University (KSU)

May 2018

May 2018

Bachelor's degree, Batchelor Degree Science in Business Administration

Saudi Arabia

Skills

Branding

Expert

Supervising

Expert

Campaign Management

Expert

Communications

Expert

Creativity

Expert

LINKEDIN

Intermediate

MARKETING

Intermediate

BRANDING

Intermediate

CREATIVE THINKING

Intermediate

CORPORATE STRATEGY

Intermediate

MARKETING MANAGEMENT

Intermediate

CONTENT MARKETING

Intermediate

SALES

Intermediate

LEAD GENERATION

Intermediate

COMPUTER SKILLS

Expert

BUSINESS STRATEGIES

Expert

PROJECT MANAGEMENT

Expert

DIGITAL CONTENT

Expert

FORECASTING

Expert

INFOGRAPHICS (ILLUSTRATION)

Expert

COORDINATING

Expert

TARGET AUDIENCE

Expert

MARKETING MATERIALS

Expert

CUSTOMER SUCCESS

Expert

ADOBE PHOTOSHOP

Expert

DESIGN

Expert

EDITING

Expert

ILLUSTRATOR

Expert

INDESIGN

Intermediate

GRAPHIC DESIGN

Expert

PLANING

Expert

Microsoft Office

Expert

Languages

Arabic

Expert

English

Expert

Italian

Beginner