Munish Kumar, Chief Marketing Officer

Munish Kumar

Chief Marketing Officer

The Prime State

البلد
الهند - Coimbatore
التعليم
ماجستير, Research Analysis
الخبرات
20 years, 1 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :20 years, 1 أشهر

Chief Marketing Officer في The Prime State
  • الهند - Coimbatore
  • أشغل هذه الوظيفة منذ سبتمبر 2023

Strategic Leadership: Develop and lead a global marketing strategy aligned with company goals, driving brand awareness, lead generation, and revenue growth. Market Expertise: Conduct market research to identify new international target markets and opportunities, considering cultural nuances. Campaign Orchestration: Oversee all marketing campaigns across digital (SEO, SEM, social media), content, PR, events, and traditional channels. Team Management: Lead, mentor, and motivate a marketing team, setting clear direction and tracking KPIs to measure campaign success. Industry Innovation: Stay abreast of the latest international marketing trends and technologies, ensuring the company leverages cutting-edge strategies. Relationship Building: Cultivate strong relationships with industry partners and media outlets to amplify brand reach and impact. Financial Acumen: Manage the marketing budget effectively, ensuring optimal resource allocation and return on investment. Brand Advocacy: Represent the company as a thought leader at industry events and conferences.

Marketing Director - Traditional & Digital, Strategic Alliances في Intellinez Systems Pvt. Ltd.
  • الهند - Mohali
  • مارس 2023 إلى أغسطس 2023

Managed IT: Digital Transformation, Website Development & Management, Process Automation-SaaS Selection & Implementation, Custom Application Build, System Integration, BI & Data Analytics, System & Data Security, Software & System Support, Cloud Management & Migration Services. Application Development: SaaS - .NET, PHP and Low-Code - Zoho Creator Latest Technologies: Artificial Intelligence, Blockchain Geographies: Americas, Asia-Pacific, Europe, Middle-East and AfricaManaged IT: Digital Transformation, Website Development & Management, Process Automation-SaaS Selection & Implementation, Custom Application Build, System Integration, BI & Data Analytics, System & Data Security, Software & System Support, Cloud Management & Migration Services. Application Development: SaaS - .NET, PHP and Low-Code - Zoho Creator Latest Technologies: Artificial Intelligence, Blockchain Geographies: Americas, Asia-Pacific, Europe, Middle-East and Africa Skills: Demand Generation · Brand Awareness · Digital Marketing · Content Marketing · Client Services · Thought Leadership · Client Communication · Consulting · Search Engine Optimization (SEO) · Lead Generation · Digital Media · Marketing Management · B2B Marketing

Marketing Director - Digital, Strategic Alliances في uLektz Learning Solutions Pvt. Ltd.
  • الهند - تشيناي
  • أكتوبر 2021 إلى ديسمبر 2022

DIGITAL MARKETING, IT/ITES CONSULTING, STRATEGIC ALLIANCE, CHANNEL PARTNER, MERGER, JV, CO-BRANDING for Asia-Pacific, Middle-East, Africa, Europe, North & South America. Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products/services, internal/externally. Oversee and grow the digital marketing department, consistently identifying revenue opportunities within the established client base and managing consistent growth by securing new accounts. Identify short and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations. Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consume trends in order to translate results into actionable insights for marketing team. Lead the development of marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focus on growing audiences for product/services. Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendation. Manage conception, development, and implementation of marketing plan and strategies, product/service concepts, and promotional programs to drive interest and sales. Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard. Manage all digital marketing channels (e.g., website, blogs, emails, social media) and improve online content, considering SEO, Google Analytics to ensure brand consistency.

Vice-President Marketing - Traditional & Digital في Ad-Hash Technolabs Pvt. Ltd.
  • الهند - Coimbatore
  • أغسطس 2019 إلى يوليو 2021

DIGITAL MARKETING, IT & ITES CONSULTING, SOFTWARE PUBLISHING for Asia-Pacific, Europe, Middle-East, North America Define the strategy and lead implementation of a cohesive marketing plan to increase brand awareness, demand generation, corporate communications, social marketing, sales strategy for company products, including pricing and customer service policies and advertising programs. Develop marketing action plan that clearly defines objectives, goals, schedules and assignments to implement and achieve targeted opportunities for internal teams, design and review the marketing budget and expenditures. Identify and plan differentiated and impactful marketing strategies/materials. Build, manage and coach a high-performing marketing team. Develop and drive ROI-based, measurable marketing programs and campaigns that meet business objectives and drive leads, that align business priorities; integrate across relevant touch points and deliver predictable outcomes. Oversee and verify reporting of sales and marketing activities, including leads generated and tracking reports, sales orders received, sales by product, backlog reports and customer lists and determine appropriate reporting frequency, such as weekly, monthly, and quarterly basis. Develop a plan and supporting procedures for customer order processing; to supervise a staff of salespeople and customer-service representatives who implement that plan. Work closely with the sales department to align sales and marketing strategies. Carry out a program for market research and analysis including market segments, buying trends, competitor analysis to identify competitors and evaluate their strategies and positioning and devise counter-strategies. Build and maintain relationships with media and advertising agencies through creative PR strategies and Events. Maintain brand standards and ensure compliance across all marketing channels and executive communications program, including speaking opportunities, development. Skills: Web Analytics · Digital Marketing · Animation · Client Services · Public Relations · Thought Leadership · Integrated Marketing · International Business Development · Data Science · Client Communication · Business Strategy · Email Marketing · Digital Media · Advertising · Social Media Marketing · Marketing Management · B2B Marketing

Marketing Head في Pathfinder Business Analysis (P) Ltd.
  • الهند - Coimbatore
  • نوفمبر 2016 إلى يوليو 2019

DIGITAL MARKETING, IT/ITES CONSULTING for Asia-Pacific, Europe, Middle-East, North America Set marketing goals thereby plan, implement, manage sales & marketing strategies to facilitate, contribute to the overall growth, customer success. Increase revenue generation, reduce costs and perform risk mitigation. Develop programs with quantifiable objectives to measure results thereby oversee and direct the efforts of the marketing team. Determine and track KPIs for marketing department on a regular basis and present reports. Implement and manage marketing budget. Leverage data analytics to drive insights to make evidence-based decisions. Modify or redirect business intelligence strategy. Enhance corporate branding (incl. defining corporate branding guidelines, consistency of logo/usage). Develop marketing collaterals, press releases, white papers, case studies, corporate brochures, advertisements, promotion etc. Plan and coordinate events at international conferences and events (exhibit design, branding guidelines, positioning, messaging, etc.). Drive corporate communication and lead generation through the website, social media channels, and other digital media. Responsible for PR and media relationship activities, including press releases, interaction with media, and corporate communication, media monitoring. Conceptualize & manage SEO team to track, analyze and design effective customer acquisition and branding campaigns using web analytics and all ongoing On/Off-Page SEO efforts. Manage Web Content team to rationalize, optimize, oversee the structure, content of our regional, global websites. Build brand awareness, visibility through online press releases, social media including industry-specific articles on blogs, and relevant media. Manage UI/UX, Graphic Designer team to improvise on the existing website design and develop new websites, revamp online marketing material, conduct email marketing campaigns, evaluate, finalize all graphic design related tasks.DIGITAL MARKETING, IT/ITES CONSULTING for Asia-Pacific, Europe, Middle-East, North America Set marketing goals thereby plan, implement, manage sales & marketing strategies to facilitate, contribute to the overall growth, customer success. Increase revenue generation, reduce costs and perform risk mitigation. Develop programs with quantifiable objectives to measure results thereby oversee and direct the efforts of the marketing team. Determine and track KPIs for marketing department on a regular basis and present reports. Implement and manage marketing budget. Leverage data analytics to drive insights to make evidence-based decisions. Modify or redirect business intelligence strategy. Enhance corporate branding (incl. defining corporate branding guidelines, consistency of logo/usage). Develop marketing collaterals, press releases, white papers, case studies, corporate brochures, advertisements, promotion etc. Plan and coordinate events at international conferences and events (exhibit design, branding guidelines, positioning, messaging, etc.). Drive corporate communication and lead generation through the website, social media channels, and other digital media. Responsible for PR and media relationship activities, including press releases, interaction with media, and corporate communication, media monitoring. Conceptualize & manage SEO team to track, analyze and design effective customer acquisition and branding campaigns using web analytics and all ongoing On/Off-Page SEO efforts. Manage Web Content team to rationalize, optimize, oversee the structure, content of our regional, global websites. Build brand awareness, visibility through online press releases, social media including industry-specific articles on blogs, and relevant media. Manage UI/UX, Graphic Designer team to improvise on the existing website design and develop new websites, revamp online marketing material, conduct email marketing campaigns, evaluate, finalize all graphic design related tasks.

Business Head - Marketing (Traditional & Digital) في Aakash Educational Services Pvt. Ltd.
  • الهند - Coimbatore
  • فبراير 2015 إلى أكتوبر 2016

ENGINEERING/MEDICAL COLLEGE ADMISSION COACHING / TRAINING for Tamil Nadu, India Responsible for revenue generation across products / services offering to maintain & develop existing, new clients to ensure steady sales, footfall and satisfaction. Work closely with corporate marketing team to ensure marketing & sales activities cater to maximizing revenue, identify new revenue streams and launch products / services for the assigned market. Achieve topline market share, achieve revenue and fulfil brand objectives by successful implementation of online / offline ATL / BTL marketing campaigns. Strategize and plan the sales process management, forecasting, key account management, expenses, profitability, new product / service development, market research and brand strategy. Periodically review performance, seek reasons and take actionable steps to close gaps, monitor & coach executives, discuss target status, impart training and sales strategy to drive the business plan. Conduct effective & accurate market research to increase market share ensuring confidentiality of the client list, mailing list and other sensitive information. Conduct client orientation, seminar as per the regional requirement and demand. Ensure compliance on all approvals related to operational policies & procedures and other government authorized bodies in a proper and timely manner. Coordinate with academics, administration, commercial & marketing departments to ensure timely & smooth functioning of business process, operating plan, financial model & profitability, in action.ENGINEERING/MEDICAL COLLEGE ADMISSION COACHING / TRAINING for Tamil Nadu, India Responsible for revenue generation across products / services offering to maintain & develop existing, new clients to ensure steady sales, footfall and satisfaction. Work closely with corporate marketing team to ensure marketing & sales activities cater to maximizing revenue, identify new revenue streams and launch products / services for the assigned market. Achieve topline market share, achieve revenue and fulfil brand objectives by successful implementation of online / offline ATL / BTL marketing campaigns. Strategize and plan the sales process management, forecasting, key account management, expenses, profitability, new product / service development, market research and brand strategy. Periodically review performance, seek reasons and take actionable steps to close gaps, monitor & coach executives, discuss target status, impart training and sales strategy to drive the business plan. Conduct effective & accurate market research to increase market share ensuring confidentiality of the client list, mailing list and other sensitive information. Conduct client orientation, seminar as per the regional requirement and demand. Ensure compliance on all approvals related to operational policies & procedures and other government authorized bodies in a proper and timely manner. Coordinate with academics, administration, commercial & marketing departments to ensure timely & smooth functioning of business process, operating plan, financial model & profitability, in action. Skills: Web Analytics · Digital Marketing · Client Services · Public Relations · Thought Leadership · Integrated Marketing · Client Communication · Business Strategy · Email Marketing · Digital Media · E-Publishing · Advertising · Social Media Marketing · Marketing Management · B2B Marketing

Marketing Head - Traditional & Digital في Verve Global Services Pvt. Ltd.
  • الهند - بونة
  • أغسطس 2008 إلى ديسمبر 2014

DIGITAL MARKETING, MARKET RESEARCH & ANALYSIS, IT & ITES CONSULTING for Asia-Pacific, Europe and North America Identify opportunities, generate new channels and accounts, locate potential client in target segments to secure profitable business for KPO, LPO and Business Consulting. Develop prospects; generate leads by extensive market research along with internal, external team. Expand divisional service-reach & enhance revenue to new markets and attract clients across APAC, EU & NA. Function as first line of interface for incoming requests, prioritize and delegate tasks to executives. Plan & prepare approach, pitch, presentation and emailers to potential clients in response to RFI, RFP, RFQ and statement of work for primary and secondary research. Manage client engagement activities, and involvement in policy and decision-making for periodic growth. Ensure the team fully understands the purpose to use their individual skillset with clear communication to improve the overall performance. Track client pipeline data and status of completed requests through to the win or loss of project. Meet potential clients in their respective regions & involve them in project-level, contractual engagements, educating them of the company’s presence as a leading multidisciplinary consultancy, develop key relationships. Develop a situation analysis and assist to develop a strategic plan for business furtherance and enhance organizational brand recognition. Advise senior management on all changing, shifting, emerging market challenges, opportunities, and recommend effective course of action.DIGITAL MARKETING, MARKET RESEARCH & ANALYSIS, IT & ITES CONSULTING for Asia-Pacific, Europe and North America Identify opportunities, generate new channels and accounts, locate potential client in target segments to secure profitable business for KPO, LPO and Business Consulting. Develop prospects; generate leads by extensive market research along with internal, external team. Expand divisional service-reach & enhance revenue to new markets and attract clients across APAC, EU & NA. Function as first line of interface for incoming requests, prioritize and delegate tasks to executives. Plan & prepare approach, pitch, presentation and emailers to potential clients in response to RFI, RFP, RFQ and statement of work for primary and secondary research. Manage client engagement activities, and involvement in policy and decision-making for periodic growth. Ensure the team fully understands the purpose to use their individual skillset with clear communication to improve the overall performance. Track client pipeline data and status of completed requests through to the win or loss of project. Meet potential clients in their respective regions & involve them in project-level, contractual engagements, educating them of the company’s presence as a leading multidisciplinary consultancy, develop key relationships. Develop a situation analysis and assist to develop a strategic plan for business furtherance and enhance organizational brand recognition. Advise senior management on all changing, shifting, emerging market challenges, opportunities, and recommend effective course of action. Skills: Digital Marketing · Client Services · Thought Leadership · Integrated Marketing · International Business Development · Data Science · Client Communication · Business Strategy · Digital Media · Marketing Management · B2B Marketing

Assistant Manager - Marketing في Tecnova India Pvt. Ltd.
  • الهند - دلهي
  • يناير 2004 إلى يوليو 2008

MARKET RESEARCH & ANALYSIS, MANAGEMENT CONSULTING for Europe and North-America Expand service reach & revenue by identifying markets and attracting new clients for market research, analysis and consulting services. Identify potential business areas, new opportunities, pitch & introduce portfolio to prospective clients in Asia, Europe and America. Develop short & long strategies to suit business need and client requirement. Respond to RFI, RFP, RFQ culminating to proposals & deal closures for primary & secondary research, both qualitative & quantitative. Identify areas of improvement in client relationship and make actionable recommendations to improve marketing & sales operations, and lead management. Meet client satisfaction goals by effectively resolving issues, establishing account relationships with KDMs. Make pitch presentations, telecommunication, business proposals & deal closures. Coordinate, manage the development, production of communication material for business development initiatives. Being a frontline interface, maintain communication with internal teams & clients, oversee existing accounts development. Own and coordinate end-to-end client visits in their respective regions and involve them in project-level, contractual engagements. Ensure achievement of set targets by efficiently managing & motivating, reviewing team performance by performance assessment, personnel development, feedback and appraisal exercise. Present weekly, monthly, quarterly projection, progress reports to senior management.MARKET RESEARCH & ANALYSIS, MANAGEMENT CONSULTING for Europe and North-America Expand service reach & revenue by identifying markets and attracting new clients for market research, analysis and consulting services. Identify potential business areas, new opportunities, pitch & introduce portfolio to prospective clients in Asia, Europe and America. Develop short & long strategies to suit business need and client requirement. Respond to RFI, RFP, RFQ culminating to proposals & deal closures for primary & secondary research, both qualitative & quantitative. Identify areas of improvement in client relationship and make actionable recommendations to improve marketing & sales operations, and lead management. Meet client satisfaction goals by effectively resolving issues, establishing account relationships with KDMs. Make pitch presentations, telecommunication, business proposals & deal closures. Coordinate, manage the development, production of communication material for business development initiatives. Being a frontline interface, maintain communication with internal teams & clients, oversee existing accounts development. Own and coordinate end-to-end client visits in their respective regions and involve them in project-level, contractual engagements. Ensure achievement of set targets by efficiently managing & motivating, reviewing team performance by performance assessment, personnel development, feedback and appraisal exercise. Present weekly, monthly, quarterly projection, progress reports to senior management. Skills: Thought Leadership · Integrated Marketing · International Business Development · Data Science · Client Communication · Marketing Management · B2B Marketing

الخلفية التعليمية

ماجستير, Research Analysis
  • في Mudra Institute of Communications, Ahmadabad (MICA)
  • أبريل 2012

Post Graduate in Research & Data Analytics

ماجستير, Sales and Marketing Management
  • في Indian Institute of Management, Lucknow (IIML)
  • أبريل 2012

Executive Program in Sales & Marketing Management

Specialties & Skills

Marketing Management
Digital Marketing
Marketing Operations
Research Analysis
Business Operations Management
Research Analytics
Marketing
Digital Marketing
Advanced Excel
JAVASCRIPT
BOOTSTRAP
Business Statistics
Web Analytics
Visual Basic Analytics

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي
theprimestate.com


اللغات

الانجليزية
متمرّس
الهندية
متمرّس
البنجابية
متمرّس
الأوردو
اللغة الأم

الهوايات

  • Walking