Chief Executive Officer
Soom For Oil Distributor of AeroShell Products
Total years of experience :19 years, 1 Months
Highlights:
• Played a pivotal role in establishing the new company and commissioning, start-up of sales and marketing, logistic, finance and IT departments. The Company - a oil establishment considered small to medium establishment.
• Acting as a catalyst in the evolution of Business Process Excellence, conceptualizing and developing corporate excellence plans to achieve the laid out strategic objectives towards sustainable development.
• Steered the marketing operations, ensured efficient resource utilization for augmenting business opportunities.
• Conceptualized strategic plans, outlined the nature and scope of the business for long-term growth that created value and revenue for the company and effectively analyzed corporate strategies that gave company a decisive competitive edge.
• Instrumental in established the company process by setting-up the organization policy and standards.
• Bagged a key contract with the Bid Saudi Arabian Airlines for supply for Turbine Engine Oil within a short period of 11 months of establishing the Company.
• Accredited as "Best Turbine Engine Conversion", by Shell in 2012.
• Amplified business revenue by prospecting most of the aviation business across KSA, Yemen, Jordan and Bahrain and seized 50+ new customers.
• Established sales channels, appointed sub-distributor across Yemen, Jordan and Bahrain, thus amplified the share, distribution network and net revenue plan.
• Played a vital role in attaining high-end clients including Saudi Airlines, Al Salaam Aviation, Yemen Airways, MEDEVAC, ARABASCO, Jet Aviation, Rabigh Wings, all flying and recreation Clubs in KSA as well as all private aviation’s Aramco.
• Successfully bagged 30+ customer across the aviation industry, in the first year of commencement of business itself.
• In the second year, undertook aggressive marketing initiatives including lunching event and participated in various exhibitions.
• Played a pivotal role in augmenting sales by more than 9 times in the end of 2012 v/s 2011 as well as accomplishing 30% market share for AeroShell and Soom for oil.
• Awarded by Shell as “Best Distributor of the year 2012” and “Best Sales Man” was received by a team member.
• Boosted sales by 40% by end of 2013 v/s 2012.
• Served as Acting CEO directly reported to the owner.
Key Responsibilities:
• Augmenting business/ profits by securing new deals, analyzing/ proposing new business ideas to the management to tap opportunities.
• Researching the current market scenario, undertaking competitive analysis and capturing new business opportunities, analyzing/preparing sales forecast reports and submitting the same to the Owner.
• Overseeing, directing and enhancing product penetration into virgin markets, augmenting client base and tailoring strategies to achieve market leadership.
• Designing budgets, reducing costs and verifying sales figures justify overheads. Creating stage-wise profit projection reports in consonance with preceding factors and formulating turnkey solutions for marketing, promotion, sales and distribution.
• Collating and analyzing data pertaining to various corporate strategic marketing and business parameters, assisting division managers in planning/ effecting turnkey business solutions to enhance profitability.
• Monitoring recruitment of employees in different departments with right experience for Aviation Consumables Sales Management
• Managing, deploying resources/ personnel to effectively achieve/ update and review, vision, mission and corporate values in consonance with organizational and departmental objectives.
Responsible of Marketing Yanbu Lube-Hub, Setup strategy, cover stakeholder interest, create synergy for the lube-hub, Target investors and draft agreements and covering Base Oils by products Sales & Marketing.
Highlights:
• Boosted business/profits by setting up partnerships in new countries in line with company objectives.
• Played an instrumental role in creating, launching, designing and pricing of the new oil brand Petrowell oil.
• Acted as Owner-managed Company.
Key Responsibilities:
• Spearheaded the development of strategic/ tactical sales and marketing strategies to drive growth and revenue/ profit achievement.
• Conceptualized business development ventures to draw out complete business roll out plans, negotiated strategic business with agents and distributors, prepared techno-commercial offers that resulted in maximized revenue and business expansion.
• Established the organizational policies and standards, optimized organizational structure, simultaneously formulated and pursued revenue and cost strategies.
• Endeavored to achieve projected business and sales targets and capitalized on market opportunities by researching, analyzing monitoring financial, technological and demographic variables.
• Developing competitive, breakthrough strategies and tactical promotional plans to strengthen the organization's brand awareness in the whole region.
• Expanded the business in new countries, sourced, developed and negotiated contracts and closed partnership deals with agents and distributors. Developed aggressive action plan to promote organizational growth and meet/overcome competition.
• Oversaw recruitment of employees in different departments, monitored work of sales team, conducted performance evaluation and provided feedback for career management and personnel development whilst adhering to internal processes and policies.
• Accountable for the overall direction, strategy, planning and execution of all agents and distribution related activities.
Joined the organization as Retail & Car Dealers Sales Engineer Supervisor, moved on upward career trajectories, to merit promotion to the position of International Sales Manager.
Designation Chronology:
• Nov 2009 - Jun 2010: International Sales Manager
• Oct 2007 - Oct 2008: Government & Army Sales Engineer Segment Manager
• Sept 2006 - Sept 2007: Retail & Car Dealers Sales Engineer Supervisor
Highlights and Key Responsibilities as International Sales Manager (Nov 2009 - Jun 2010):
• Played a major role in launching, designing and pricing the new oil brand APSCO
• Served as a Brand Manager, established brand equity in targeted mass markets encompassing strategic marketing, sales brand positioning, business development for the entire product line.
• Maneuvered the existing business forward by identifying new, profitable opportunities and converted them into commercial contracts.
• Promoted business in new countries, negotiated and instituted long term relationships with key international business associates, strategic partners to enhance market penetration.
• Utilized internal and external resources, including key operations and sales team members, evaluated and explored potential business opportunities.
• Contributed towards effective team problem solving with staff, peers, and management. Consistently demonstrated corporate values, encouraged and assisted team members to achieve their goals.
• Provided dealer’s with all marketing techniques for identifying new business opportunities via expansion of customer base and promotional activities.
• Handled customers’ orders and followed up collection with production and logistics departments to build smooth and lean operations.
• Enhanced administrative processes and established new standards to achieve the department objectives. Offered technical guidance and training to team members in tackling significant issues and boost overall operational efficiency.
Key Responsibilities as Government & Army Sales Engineer Segment Manager ( Oct 2007 - Oct 2008):
• Tracked upcoming government bids and applied selectively, facilitated in enhancing government business.
• Analyzed bids and tender documents, studying conditions of contract, costs, profits, specifications, etc, providing estimates, drafting reports/evaluation plan.
• Demonstrated continuous effort to improve operations, decrease turnaround times, streamline work processes, and work cooperatively and jointly to provide technical support to customers.
• Followed-up procurement of imported oils to assure smooth and lean operations. Planned and organized systems and processes to maximize cost effectiveness and high standards.
Key Responsibilities as Retail & Car Dealers Sales Engineer Supervisor (Sept 2006 - Sept 2007):
• Dexterously managed leading car dealer’s accounts, processed orders and supplied the Mobil Oil products to (Mercedes, BMW, Porsche, Volkswagen, Audi, Volvo, Mercury, Renault, Citroen, etc.)
• Explored potential business opportunities with car dealers. Planned, executed sales and marketing programs to drive business and capture virgin/competitor markets in alignment with organizations objectives and profit motives.
• Proffered technical information to customers, provide superior client service and ensured complete customer satisfaction by ascertaining all delivery deadlines and commitments to customers are met.
• Drafting weekly & monthly stocks/ sales reports for senior management, presenting actual sales against targets.
The Company is a technology and innovation leader specializing in defense, security and civil markets throughout the world.
Key Responsibilities:
• Developed/implemented production tracking and quality control systems, analyzed production, maintenance and other operational reports, to detect/ record problems and ensure speedy resolution.
• Repaired and maintained the SHAHINE system. Designed and ensured usage of checklists, delineating all steps to be carried out in inspections and preventive maintenance work orders and standardizing of routine jobs.
• Modified and developed SHAHINE system. Monitored and scheduled the production processes whilst ensuring achievement of productivity and quality benchmarks.
• Identified bottlenecks, recommended corrective actions to address non-conformities and shortfalls to achieve the highest possible quality.
Previous Professional Experience:
• Jun 2004 - Apr 2005: Production Engineer in Charge, AL-Hidada Ltd. Co., Jeddah, Saudi Arabia
• Apr 2004 - Jun 2004: Operation Engineer, BEMCO Ltd Co., Jeddah, Saudi Arabia