Muriel جلخ

• Developed internal and external communication strategies aligned with USAID and RTI branding guidelines
• Spearheaded donor and embassy engagement through briefings on operations and funding needs
• Managed editorial content, including web news articles, talking points, and social media posts
• Coordinated high-profile events, ensuring seamless execution in collaboration with regional partners
• Organized media events and interviews aligned with stakeholders’ requirements and organizational objectives
• Developed press releases and speeches to showcase organizational impact
• Oversaw designated funding and led donor visibility, ensuring alignment with USAID branding policies
• Increased digital engagement by 50% through targeted social media campaigns and strategic content

• Designed an annual communication strategy that sets goals and aligns the team’s efforts toward specific results
• Coordinated high-profile events and interviews ensuring successful execution and positive media coverage
• Collaborated with cross-functional teams to align communication strategies with project goals
• Spearheaded a nationwide Social Emotional Learning awareness campaign, driving impactful brand initiatives
• Led the creation of engaging multimedia content, increasing audience engagement and visibility
• Collaborated with agencies, overseeing project development and ensuring alignment with branding objectives
• Managed social media content creation, scheduling, and community engagement and enhancing online presence

• Developed and implemented a communication strategy aligned with partners' goals (WHO, UNICEF)
• Led a nationwide advocacy campaign with UNICEF, raising mental health awareness for over 1 million children
• Managed partnerships with stakeholders, government bodies, and UN agencies to enhance awareness
• Produced content materials, policy briefs, and social media campaigns, ensuring consistent messaging
• Managed reputation risk communications and incident responses, guiding leadership during sensitive periods
• Facilitated capacity-building workshops for staff and partners on media and communication strategies
• Coordinated with multiple agencies to ensure consistent and effective brand communication across all channels

• Led media relations and communication strategy to enhance impact across global platforms
• Developed press releases, stories, and materials to engage media and the public
• Executed communication plans, including leadership speeches, news releases, and corporate events
• Organized PR events, meetings, and brand conferences to raise awareness and engage key audiences
• Developed detailed content calendars and managed social media distribution to drive engagement and visibility
• Collaborated with cross-functional teams to implement strategies, ensuring cohesive messaging across channels
• Provided capacity-building training to enhance the team's communication expertise
• Managed crisis communication and media responses to protect the organization’s reputation
• Analyzed media coverage and communication performance to refine strategies and optimize engagement

• Established a global Communication and PR strategy impacting 20 countries, ensuring consistent messaging
• Directed 10 major brand management initiatives, enhancing corporate positioning, leading to 30% growth
• Implemented a brand awareness strategy for the Middle East, resulting in a 40% increase in market recognition
• Forged 15 relationships with key media outlets, amplifying brand voice across 5 media platforms
• Led the team in executing an integrated communication plan, strengthening the brand’s position by 20%
• Crafted 50 engaging press releases, boosting media coverage resulting in 25% more public engagement
• Spearheaded external relations strategy increasing corporate sponsorship by 15, impacting the community reach

• Responsible for global content and digital strategy
• Led and implemented a content strategy that increased daily readership by over 120%
• Directed all online publications and vision while developing and managing the web strategy
• Managed all digital media channels (Web TV, website, blogs, and social media) to ensure brand consistency
• Reported on campaigns with in-depth analysis of keyword performance
• Implemented an editorial content strategy for advertising campaigns
• Utilized new technologies and developed innovative methods to attract readers
• Led editorial content creation by recruiting and managing a team of 12 journalists
• Set daily article planning and reviewed content before publishing
• Managed high-profile relationships and conducted celebrity interviews, including with Salma Hayek, Charles Aznavour, and Claire Chazal
• Set the strategy for the website re-launch after analyzing regional and global website performance

• Designed and implemented the MP’s successful electoral campaign including communication concept, creative
• execution, media interviews, meetings, press and events
• Planned and managed media appearances and academic interventions including conferences in Harvard University
• (USA) and Hyderabad (India)
• Developed and drafted weekly press interviews briefings as well as various communications pieces.
• Represented the MP in different events and conferences in Lebanon and abroad.
• Managed the MP social media presence (Website, Facebook page & Twitter)