Marketing Consultant
Aga Khan Rural Support Program - AKRSP
Total years of experience :25 years, 5 Months
• Developing marketing programs to enhance Market Development for youth
• Providing skill development programs for village and women organizations
• Institutional development through capacity building initiatives like workshops, conferences &exposure visits to VOs/WOs
• Policy dialogue initiatives with Govt. organizations
• Report writing and presentations to all concern groups of the program
• Enterprise Development Trainer
• Identifying and define issues raised by customers,
• Taking full responsibility for dealing with customer complaints, queries and requests,
• Resolving sales return issues of customer,
• Directing customers to the relevant sections,
• Responsible for shelves inventory and right display of products,
• Displaying and maintaining Sales Promotion Material within the store premises.
• Media planning & buying for PTCL Wireless and Wireline products.
• Identifying target audiences, analyzing their characteristics, behavior and media habits.
• Making decisions on the best form of media for all advertising campaigns consulting with ATL & BTL Suppliers.
• Helping management in the development of advertising Concepts and Ideas, articulate them into work briefs.
• Undertaking research using specialist industry resources, analyzing data to translate into a quantifiable task.
• Launched PTCL Broadband DSL on 17th May 2007. PTCL “rebranding campaign” on 14th August 2007.PTCL Smart TV in August 2008. Handling Payment of all advertising agencies and suppliers.
During 2008-2009, restructured the Sales Operations of Vfone in Gilgit Baltistan as Regional Manager and have been achieving the sales targets assigned by PTCL Head quarters by establishing Vfone franchises in the region.
• Working with the client’s brand management team to understand business objectives and advertising strategy.
• Liaising with the creative agency team and client to develop media strategies and campaigns.
• Making decisions on the best form of media for specific campaigns.
• Applying detailed knowledge of media owners in a range of geographical locations.
• Thinking creatively about ways to represent client and its brand.
• Developing and implementing media plans and strategies targeting the right segment audiences.
• Media Buying, negotiating bigger media deals, coordinating among client, agency and the media for smooth placement of advertisements.
• Successfully launched telenor Brand in Pakistan on 15th March-2005.
• Identifying target audiences and analyzing their characteristics, behavior and media habits;
• Recommending the most appropriate types of media to use, as well as the most effective time spans and locations.
• Developing and implementing media plans and strategies targeting the right segment audiences.
• Media Buying, Coordinating among clients, agency and the media for smooth placement of advertisements.
• Arranging PR activities - Press Conferences, Seminars for clients.
• Representing agency in arbitration forums, All Pakistan Newspapers Society (APNS), Pakistan Broadcast Association (PBA), Marketing Association of Pakistan (MAP) and Advertising Association of Pakistan (AAP).
• Worked on Warid Telecom, HBL, LG, Bank Alfalah, DuPont, General Traders, Konica Films and Silk Soap.
• Buying time and Space from print and electronic media, negotiate bigger media discounts, developing new venues of media and generate clutter free advertising opportunities for clients.
• Coordinating among client, agency and the media while seeking to release the advertisements.
• Undertaking research using specialist industry resources and analyzing data to translate into a quantifiable task.
• Representing agency in arbitration forums, All Pakistan Newspapers Society (APNS), Pakistan Broadcast Association (PBA), Marketing Association of Pakistan (MAP) and Advertising Association of Pakistan (AAP).
• Worked on HBL. Tapal Tea. Tullo Gold Cooking Oil. Bank Alfalah and the Konica Films.
Beside My BBA-MBA and sound experience in the field of Advertising I obtain a Diploma in marketing management from UK