Mustafa Abdullah Seth

- Spearheaded as Lead Manager, taking charge of curating impactful commercial marketing insights for the leadership team.

- Conducted comprehensive data triangulation and crunching to analyze and provide insights on a competitive manufacturer, Liggett Vector, enhancing the team's understanding of competitive market dynamics and MSA.

- Developed and implemented an automated forecast framework, leveraging historical data, to facilitate New Product Initiations across 50 states. This strategic approach ensured optimal market penetration and minimized risks.

- Played a pivotal role in delisting SKU and formulating a consumer migration plan for a portfolio brand, Lucky Strike. This involved in-depth market analysis and collaboration with the brand team to optimize the product lineup for ~$30M Brand.

- Consulted on and curated a Generative Artificial Intelligence Research Deck, contributing to a company-wide education and implementation initiative for GEN AI within business processes. This initiative aimed at staying at the forefront of cutting-edge technologies and fostering innovation.