Area Manager
adidas
Total years of experience :17 years, 8 Months
•Inspirational lead the stores to a world class position by focusing on the 5 P’s: People, Product, Premises, Processes and Profit.
•Coach and develop team members to ensure high quality store Management performance and to build a talent pool for higher roles.
•Ensure a leading shopping experience and continuously maximize profitability from the store portfolio, in conjunction with key stakeholders.
•Control operational expenses (OPEX) in line with the budget.
•Manage and control inventory levels, shrinkage and stock accuracy across the stores as per targets set.
•Make recommendations to the Retail Operations Director on commercial opportunities at Market level by analyzing retail KPI’s and local retail trends and needs.
•Create and drive a high performance culture across the stores by setting clear expectations and targets analyzing stores’ performance. •Adhere to Global standards for all retail marketing, visual merchandising, training, and other store related activities, and monitor/evaluate established processes to guarantee stores’ full compliance.
•Work closely with HR, VM, Retail Marketing and B&M to ensure optimal service to the stores.
•Drive compliance with all Global Retail standards.
•Plan and handle the project of opening new stores.
PEOPLE MANAGEMENT
•Leading a multi-cultural team of 38 members including three stores in-charge.
•Motivate staff continuously to bring out their potential and enable them to improve their performance, monitor effectiveness of individual’s progress within the team.
•Ensures a development plan is in place and implemented for every member of the store team, Initiates promotions salary increases.
•Recommends additional training requirements, disciplinary actions.
•Promote highest standards of in store training including weekly communication.
•Evaluates staff performances and development needs.
•Work closely with HR on the selections of new applicants.
SALES & CUSTOMER SERVICE:
•Ensures teams are delivering the highest customer service standards.
•Review sales figures and take proactive initiatives to ensure the group targets are met.
•Analyze the group sales figures, monitor sales KPI’s to ensure budgets are achieved.
•Maintaining awareness of market trends and monitoring local competitors..
•Manage and control in conjunction with Group operations all aspects of stock management -- materials, storage and stock control.
•Maximize sales and profitability of assigned areas through execution of company programs.
•Responsible for communications across enterprise business segment leads to provide customer and market feedback.
•Tailor and execute marketing plans to enterprise customers and partners.
•Actively participate in sales engagements with major customers and partners.
•Responsible for service delivery excellence and ensure great customer and partner experience.
•Responsible for building respectful and trusting relationships with top decision makers and developing sales relationships.
MERCHANDISING/GROUP STANDARDS/ STOCK:
•Decides store layout and stock positions and manages stock availability.
•Applies and maintains guidelines for visual presentation and Group appearance as per the brand guidelines.
•Use sales and space reports to determine correct allocation of space within Group, and use sales history to condense or open space out seasonally.
•Advise B&M / Operations on out of stock, slow sellers or price sensitivities.
•Identify slow and fast moving items back to buyers on a monthly basis.
•Take a total stock count at least twice a year and monitor compliance with stock transfer procedures, with a view to ensure availability of optimum stocks of the latest items.
•Plan and organize key/promotional events in a timely and systematic way.
PEOPLE MANAGEMENT
Manage, develop and coach the team, Motivate staff continuously to bring out their potential and enable them to improve their performance, monitor effectiveness of individual’s progress within the team, Ensures a development plan is in place and implemented for every member of the store team, Manage staff schedule according to business requirements, Recommends additional training requirements, Screening the new applicant and forward the shortlisted to HR Participate in selections of new staff, required to initiate and promote highest standards in store training including weekly communication, Evaluates staff performances and development needs
Sales & Marketing
Ensures that team’s are delivering the highest customer service standards within the store, Review sales figures and take proactive initiatives to ensure stores targets are met, Analyze store sales figures, monitor sales KPI’s to ensure budgets are achieved
Developing, researching and implementing marketing strategies.
Maintaining awareness of market trends and monitoring local competitors, Support the promotional activities in the store and ensure the merchandise is available in time and in right quantities, Receive and analyze reports on the activities
Manage and control in conjunction with store operations all aspects of stock management
MERCHANDISING/STORE STANDARDS/ STOCK
Decides store lay out and stock positioning and manages stock availability
Applies and maintains guidelines for visual presentation and store appearance as per the brand guidelines
Use sales and space reports to determine correct allocation of space within store, and use sales history to condense or open space out seasonally
Advise Business Manager / Operations on out of stock departments/lines, slow sellers or price sensitivities
ADMINISTRATION
Ensure that the store is fully compliant with all required administrative procedures according to company guidelines
Good