Mustafa Amir

- Developed brand briefing material and industry positioning documents to sharpen campaign
messaging and product communication across digital channels.
- Produced SEO-aligned blog content for the company website, addressing customer queries and
sector topics to drive organic engagement.
- Planned and delivered an annual promotional calendar, coordinating seasonal campaign
themes, product messaging, and key trading dates across social media platforms.
- Conducted customer satisfaction surveys and distilled findings into actionable
recommendations to improve the websites user experience and digital journey.
- Supported social media content ideation for Instagram and other platforms, contributing to
audience growth and brand consistency.
- Generated website improvement proposals by evaluating UX gaps and benchmarking
competitor digital presentation.
- Used Shopify, Klaviyo and Google Analytics (GA4) to monitor and optimise e-commerce,
customer behaviour and support marketing campaigns
- Monitored and analysed courier KPI reports (DX and DPD), identifying recurring service failures
and producing recommendations to reduce customer complaints.
- Managed on customer experience by handling customer complaints and queries, whilst
contributing to the improvement of efficiency of product packaging and fulfilment.

- Assisted with quality control documentation, laboratory testing procedures, and production
reporting — developing structured analytical habits and operational attention to detail.

- Aided in the creation of creative leaflets and promotions to increase restaurant sales during
the inactive periods of time.
- Managed customer enquiries and reservations in a fast-paced hospitality environment,
maintaining service standards aligned with the restaurant.
- Coordinated front-of-house communications, daily operational records, and basic accounting,
supporting the smooth delivery of service across the team.
- Contributed to staff communication and scheduling, developing cross-functional coordination
and stakeholder management skills in a multicultural setting.

- Created and scheduled digital content across Instagram, Facebook, LinkedIn, and YouTube,
adapting tone and format for different audiences and brand voices.
- Managed community engagement, tracked basic performance analytics, and used insights to
refine posting strategy and improve audience interaction rates.
- Supported brand promotion, campaign planning, and consistent digital communication for
various clients and projects.