Marketing Communication Manager
Mohamed Yousuf Naghi Motors
Total des années d'expérience :24 years, 4 Mois
Responsibility:
Build the Marketing Communication Strategy and execution of BMW / MINI under MYNM Group including relationships with external agencies, annual budget PR Strategy, Social Media, and drive brand awareness to engage prospective customers with the organization's services (Sales and Aftersales).
Implemented and demonstrated leadership and strategic judgment in the development of integrated communications plans and driving the overall awareness and preference of BMW / MINI brands through coordinated marketing communications to key target audiences
Contributed developing a Local / Regional brand presence for BMW/ MINI and worked collaboratively with BMW Middle East office, to ensure adherence to established brand guidelines.
Leaded innovative approaches for communications development and execution and leaded the communication team in the successful execution and on time delivery of communications materials.
Managed relationships with external agencies & overseen the planning, implementation and management of related communications projects requiring the use of specialized external agencies “ MBUs, creative agency, marketing activation & event agency & … etc”
Planned the Marketing Annual budget, control the expenditures.
Worked with sales team hand-to-hand on designing and implementing prospecting and client contact system, competitor’s action and executed creative communication strategies to increases the brand awareness and sales volume.
Developed and executed the annual PR-plan aligned with overall communication marketing strategy supporting the brand image.
Maintain BMW / MYNM communication messaging, branding and ensure all messaging is consistent, accurate and delivered to the correct target group through local/national BTL (below-the-line), ATL (above-the-line), TTL (through-the-line) digital media and social media activities.
Implemented, developed, executed and monitored the annual marketing plan; marketing events; media opportunities review and communications platform; prepared data reports covering activities of sales; direct marketing and digital marketing management.
Implemented brand & product positioning & price positioning.
Planned the marketing operation budget; expenditures; reconciliation and issue resolution.
Planned, managed, executed and monitored the new product launches across KSA in cooperation with marketing activation agency.
Monitored and analyzed market sales; worked with sales team on designing and implementing prospecting and client contact system, competitor’s action; briefed staff and executed creative strategies with regional branches.
Managed advertising and media buying agencies in addition to preparation of agency briefs according to internal sales operation.
Developed and executed the annual PR-plan and align PR with the overall marketing strategy in order to support sales operation.
Developed customer target informational reports for marketing purposes, executed local/national BTL (below-the-line), ATL (above-the-line), TTL (through-the-line) and social media activities, customer relation management (CRM) and PR activities.
Measured the success of marketing activities by defining the KPIs.
Managed media budgets and execution of authorized plans, purchase orders and media payments (MBU). Approved advertising billing and invoices for payment. Communicated with agencies and outside vendors for billing issues and dispute resolution.
Built annual media plans and made subsequent plan revisions for multiple markets, marketing programs and new initiatives.
Managed the media planning and media buying processes, including identifying or maximizing strong marketing opportunities with other managers in PR, Online Marketing and Consumer Promotions and direct mailing.
Oversaw all media vendor relationships, media negotiations, and contractual agreements, partnering with other managers where appropriate.
Monitored the media marketplace to stay abreast of trends to understand new technologies and consumer reaction.
Coordinated and oversaw events from the early stages to completion
Organized and motivated team members to ensure that company events run smoothly and that all deadlines and constraints are met
Assisted with strategic and marketing planning research; organized all marketing administrative functions
Coordinated advertising promotions; handled point of sale materials, logistics and distribution regionally
Assisted with strategic and marketing planning research; organized all marketing administrative functions
Coordinated advertising promotions; handled point of sale materials, logistics and distribution regionally
Managed the media plans and PR plans to build a proper brand image.
I have completed a Baccalaureate degree in Business Marketing Administrator on 23rd April 2009 which included the following: Business Theory & Commercial Practic Advance Theory in Business Management & Administration Management & Business Administration Management & Adminstration of people in Business Business English & Communication Sales & Marketing Administration Advertising & Public Relation International Business and Trade Global Marketing Management
2002/ 2004 - Incomplete B.S. with switching Major to Business. Public Relation and Media was include the following: Psychology & Social Psychology Public Relations Journalism Communication theory and mass communication Sociology Research Methods Political Science English