Mustansir Mukhi

• Blended Learning lead for Europe Middle East and Africa driving continuous learning programs for Wound Closure business through various synchronized communication mediums for the field force having additional administrative responsibility of training logistics coordination.
• Lead sales trainer for the sales team coaching them in the call planning and product knowledge platforms which has helped achieve sales goals for the individuals and countries.
• Led field marketing and strategy execution of new products launch in the GULF & Levant region (Anti-bacterial sutures, Everpoint, Physiomesh, SecureStrap, Dermabond, Stratafix, Prineo) liaising with the Regional marketing team resulting in 20% growth in sales in the Gulf region.
• Driving the training for 1500+ HCPs over the past 3 years by creating educational platforms whereby enhancing the skills & knowledge of the healthcare professionals resulting in better surgical outcomes.
• Integral part of the marketing team which digitalized all marketing and promotional tools.
• Initiated and led a unique collaboration with Market Access to provide Clinical and Economic solutions to customers raising awareness about improved clinical outcomes and optimizing financial resources.
• GULF cluster deployment lead for PURE PROGRESS (Evidence based selling) educating and engaging HCPs in a dialogue to improve patient outcomes through surgical techniques and received the Leadership Award for successful implementation.
• Lead and navigate the Annual International Sales Mastery Training of 2 week duration for new recruits involving international trainers and surgeons.
• Core Member of the Regulatory project for products’ registration in Saudi Arabia - a critical project for the company.
• Steer CME accredited clinical educational programs like Basic Surgical Skills Workshops, Disease prevention symposiums, Surgical seminars, Cardiovascular specialty trainings, helping optimize surgical outcomes.

• Drive targeted procedure/product strategy and work with marketing/sales to identify training and promotional plans ensuring aligned execution of strategies.
• Lead and drive the sales team to organize clinical workshops/trainings for customers to enhance their surgical and patient management skills.
• Develop & nurture strong KOL relationship locally & internationally to maintain a strong pool of trainers.
• Close collaboration with marketing, sales, market access, professional education and compliance departments in ensuring immaculate planning and smooth execution of the events.

•Total portfolio responsibility of US$ 12.5 Million contributing highest value business to the company.
•Received the REGIONAL EXCELLENCE AWARD for exceptional contribution to business in 2011.
•Ensure fully compliant, ethical and transparent business process maintaining highest standards of integrity in the team
•Exceeded Business Plan of the franchise by US$ 1.3 million whereby giving additional 10% business and 25% growth over last year.
•Received the GENERAL MANAGER’S AWARD - Pakistan by Johnson & Johnson for superlative performance in 2010 under trying circumstances.
•Leading and responsible for training/development of Sales team of the Franchise with direct reporting to General Manager - Pakistan.
•Won an EMEA region contest of Best Business Strategy Implementation leading Pakistan to the award title
•Key responsibility to deliver Sales volumes/values along with committed profit lines
•Responsible for maintaining strong relations with external customers and generating/maximizing business.
•Maintain strong business connection with distributors to ensure strategic alignment at all sales points.
•Keep strong control of distribution system management, stock supplies, inventory management, supply chain and timely customer servicing.
• Close liason with the distributors to ensure business optimization and product availability along with appropriate inventory management.

•Awarded the BEST MARKETER - Pakistan by Johnson & Johnson for exceptional business performance in 2009.
•Consistent sales growth in the last 3 years (2010 growth at 33% over 2009).
•Achieved and exceeded the annual Business Plan sales targets for the year ’09 & ’10 successfully handling sales function in absence of a divisional head along with marketing responsibilities
•Achieved Ethicon division’s OTW (One To Win) for the 1st time in its history - an Asia Pacific initiative of awarding group award on achieving a significantly higher sales and profit figure than the Business Plan.
•Recorded highest sales growth in all Asia Pacific region enabling the region to achieve its annual target in 2009.
•Improved Franchise profitability and strengthened portfolio many fold by launching new and varied products.
•Handling the sales and marketing activities including sales planning, tender business management, forecasting, product mix and new product launches.
•Converted the customers/market from (Vicryl) to a new anti-bacterial suture (Vicryl PLUS) for patient benefit
•Part of the international conference organizing and management committee at J&J 2010.

Total portfolio responsibility of approximately US$ 13 million (contribution of 27% out of an approximate total of US$ 50 million) - highest among all marketers in the company.
•Awarded the Best Marketer in Asia Pacific at the Regional Marketing Excellence Award - 2007
•Increased Flagyl’s market share from 39% to 52% in just over 2 years and made it an established market leader.
•Developed/executed a BTL level joint promotion for Flagyl with Nestle’ Pure Life - one of the most diversified campaigns in the Pharmaceutical industry.
•Attained a consistent 20% growth in Prescription base, prescriber (customer) base, sales value and units in 2006 (benchmark KPIs in the Pharma industry) as well as in 2007.
•Presented Flagyl’s success story at Regional Head Quarter - Singapore in June ‘07 receiving best regional affiliates’ rating.
•Developed creative campaigns like ‘Water is Life’ covering all point of sales to ensure maximum impact and ‘Pediatric Campaign’ where 4 brands had a joint promotion to maximize business share in Pediatric segment. It helped improve Flagyl’s market share, customer base, prescriptions & sales.
•Improved Xatral’s (Global strategic brand) declining performance and made it the fastest growing product of sanofi-aventis (in terms of growth %) by improving the basic performance parameters.
•Product Training of field force, guide and assist the sales team in order to fully equip them with tools to achieve sales targets.
•Annual marketing plans for 3 products with regional reporting.
•Responsible for managing products throughout the full product lifecycle based on selected consumer and customer needs. Translates local and regional analysis into clear brand concepts and new product propositions.
•Develop strong relationship with key external customers.
•Keep abreast of the competitors in the market and come up with scientific information which differentiates us from other brands in terms of efficacy, safety and tolerability.

Duties and responsibilities:
• To work on strategies and plans of our client Kolson’s brands with visionary approach to make them the leading brands of the country in future.
• Worked on national campaign “Soft Image of Pakistan” which was initiated by the President and PM of Pakistan.

•Portfolio responsibility of approximately US$ 50 million (60% out of a company total of US$ 85 million).
•Launched Tezdum tea brand nationwide - the most promising upcoming brand of Tapal Tea, which received tremendous trade and consumer response.
•Successfully launched 1000gm Danedar pack, sachets and hotel catering pack of Tezdum,
•Closely involved in storyboards, director and model selection and shooting on the sets of several thematic and tactical commercial shoots of Tapal Danedar and Tezdum.
•Annual marketing Plans of Tapal Danedar, Tezdum, Gulbahar and Safari for the year ‘03-‘04 and ‘04-‘05.
•Active and close involvement in selecting, negotiating and procuring outdoor, electronic and print media slots as well as coordination with the suppliers for event managements, POS material and shop signs.
•Planned & executed several consumer promotions of Tapal Danedar and Tezdum.
•Planned, coordinated & executed successful joint promotions with mega brands Dunkin Donuts, Marriott Hotel, Sheraton Hotel, Dawn Bread and Dawn Paratha (in Chicago).
•Strategized and launched a mega consumer promotion nationwide in January ’04 signing in one of the leading superstars of Pakistan in the ATL and BTL communication tools.

Assisted the head of Guarantees department in issuing guarantees and related transactions.
Was an integral member in the process of countrywide centralization of all branches.