Mustapha Elkhansa, Marketing Director

Mustapha Elkhansa

Marketing Director

Le Meridien Hotel Al Khobar

Lieu
Arabie Saoudite - Khobar
Éducation
Baccalauréat, Marketing
Expérience
17 years, 5 Mois

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Expériences professionnelles

Total des années d'expérience :17 years, 5 Mois

Marketing Director à Le Meridien Hotel Al Khobar
  • Arabie Saoudite - Province de l'Est
  • Je travaille ici depuis octobre 2013

Reporting to the General Manager;

Manage all activity within the marketing department, ensuring all service standards are followed
Execute marketing plans and programs in conjunction with the Sales department to ensure profit growth
Manage the social media and the PR agencies to oversee copy-writing, design, layout, and the production of promotional materials
Oversee all marketing initiatives for the hotel
Research, analyze and monitor financial, technological, and demographic factors so that market
opportunities maybe capitalized on.
Plan and oversee the hotels advertising and promotion activities, including print, digital, and direct mail
Set the pricing strategy for the hotel that will result in the greatest market share

Mobile Marketing Manager à Boost Communications
  • Émirats Arabes Unis - Dubaï
  • janvier 2011 à août 2013

Handling Mobile Marketing campaigns and projects for clients in the MENA region.
Planning and executing digital marketing campaigns.
Developing and presenting a media plan which utilizes information about the availability and quality of media in different mobile communication channels
Liaising with the art director/project managers and the Client to assure the delivery of
the art work needed for the proper execution of the project

Regional Marketing Manager à Dubizzle.com
  • Émirats Arabes Unis - Dubaï
  • août 2008 à février 2011

● Working on partnership deals remotely from Dubai with other websites, and media partners.
●Supporting SEM and SEO
●Managing a team of marketing speciliasts remotely
●Formulating, directing and coordinating marketing activities and policies to promote dubizzle.com in Saudi Arabia
●Identifying, developing and evaluating a company's or organizations marketing strategy,
based on knowledge of its objectives, market characteristics.
●Hiring, training, and performance evaluations of marketing staff and overseeing their daily activities.
● Evaluating the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

Marketing Executive à Ford Motors
  • Émirats Arabes Unis - Dubaï
  • avril 2007 à novembre 2008

Assist with the develop and delivery of the advertising and promotional functions of the brand including; Press advertising, Digital, Radio, DM, POS, OOH, Events (Motor show, launches etc..)
Assist with the administration of the Marketing Budget including invoicing, monthly expenditure reports.
Provide at a touch of a button' and up to date spend YTD.
Assist with the creation of marketing briefs and coordinate with dealers for ground activities.

Sales Advisor à Al Tayer Motors (Ford Motors)
  • Émirats Arabes Unis - Dubaï
  • novembre 2006 à mars 2007

●Submit sales in accordance to pre agreed monthly targets & budgets.

●Maintain close contact with customers, make sales call and visit them. Introduce and follow up suitable sales prospects.

●Provide highest degree of customer service & satisfaction at all times in accordance with the company's sales policies and procedures to maximize future recommended or repeat
sales.

●Participating in all Premier brands promotion events (Abu Dhabi, Dubai)

Éducation

Baccalauréat, Marketing
  • à American University of Dubai
  • mai 2006

Major in Marketing

Specialties & Skills

Digital Marketing
Food Marketing
Marketing Management
Campaign Management
Advertising Management
Campaign Management
Advertising
Digital
Social Media

Langues

Anglais
Expert
Arabe
Expert

Loisirs

  • Soccer
    Top 40 under 40 marketers in the GCC according to GMR - Gulf Marketing Reviews