Mutahir Afzal

• Created automated social content strategy for Melodica Music Academy and its sister
brands
• Increased viewership by 80%, followers by 45% and engagement rates by 93% in six
months
• Overlooking & systemizing shooting, editing and scheduling of content on the social
media platforms for Melodica Music Academy & all its sister brands

• Launched PIMCO and drove a 2000% ROI from social media advertising, contributing to
increased sales and revenue for the business.
• Launched UPSPRO and drove a 2500% ROI from social media advertising, contributing
to increased sales and revenue for the business.
• Led a team of 60 for content production and distribution operations

• Designed comprehensive training programs for data science, machine learning and a
wide range of topics.
• Created engaging and interactive training materials, including presentations, tutorials,
marketing plans, brand strategies, and hands-on exercises
• Conducted training sessions for both internal teams of Open AI and external partners
like NASDAQ & Microsoft, ensuring effective knowledge transfer and skill development.

• Drove social media campaigns resulting in a 300% increase in engagement, leading to
enhanced brand visibility and customer interaction.
• Conceptualized & implemented 30 engaging social media campaigns for companies
like Walmart, Best Buy & Toys R Us, resulting in a 500% increase in client brand
awareness and a 2600% boost in customer engagement.
• Implemented media best practices to expand clients social impact on various
platforms, resulting in a 450% growth in audience reach and a 110% rise in lead
generation, driving business growth.

• Boosted clients social media presence by 225% through successful social media
campaigns, resulting in increased brand visibility and engagement.
• Won Digital Agency of The Year 2019-20 for OYS Digital
• Managed 85 niche content campaigns, generating a 125% ROI and elevating brand
performance and revenue.