Marketing & Business Development Manager
Saudi Brothers Commercial Company
Total des années d'expérience :17 years, 10 Mois
§ Develop and implement consumer/trade/competitor research programs to enable accurate tracking of market/brand dynamics as input to brand/category strategy formulation
§ Develop annual strategic and annual brand plans with clearly defined objectives, strategies, and action plans to deliver the portfolio volume, contribution and market share growth targets.
§ Develop, implement and monitor marketing programs as outlined in the annual brand plan (ATL/BTL) within agreed costs and timings to assist in achievement of volume and market share targets.
§ Develop a strategic brand architect statement that defines the core brand values, essence, and proposition in consumer terms which forms the basis of all future marketing, activities/programs.
§ Prepare, monitor and control the annual portfolio marketing budget to ensure that expenditure is in line with the agreed brand plan.
§ Monitor brand financials/P&L to ensure brand portfolio is maximized.
§ Develop, launch and establish new brands/products to meet the requirements of the portfolio mix.
§ Build positive working relationships with cross-functional teams and support agencies.
§ Implementation of Samsung Electronics’ strategy for Africa in co-ordination with Samsung office in South Africa and Korea.
§ Providing marketing and sales support to authorized distributors to ensure maximum sales and continuous rise of market share.
§ Develop product positioning & messaging that differentiates Samsung Electronics products in the market.
§ Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of products.
§ Plan the launch of new products and releases & manage the cross-functional implementation of the plan.
§ Develop the strategy and manage the marketing programs that drive demand for the products.
§ Solely responsible for management & execution of all ATL/BTL marketing & communications campaigns related to Samsung Handheld & IT products in Sudan.
§ Overseeing and managing of all financial budgets in coordination with Samsung Head Quarters.
§ Management of all external vendors/suppliers and marketing communications agencies.
§ Supporting authorized distributors with joint marketing campaigns and promotions to help run rate of slow-moving stock.
§ Participate in various sponsorships and events to increase brand and product awareness.
§ Continuously seeking to create sales opportunities for authorized distributors in agreement with local telecom operators to provide attractive bundle offers to consumers, thus increasing mobile sales and operator subscriber acquisition respectively.
§ Develop pricing strategies, balancing firm objectives and customer satisfaction.
§ Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
§ Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
§ Formulate & coordinate marketing activities & policies to promote products and services, working with advertising agencies as well as local vendors.
§ Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.
§ Conduct staff training on new products and services to branch managers, direct sales, customer service and call center staff.
§ Carrying out various market research on the Auto Finance industry in Sudan (prices, procedures and criteria).
§ Arrangement of exclusive agreements with automotive dealers in order to facilitate finance opportunities as well as setting up of BOK branding and sales desks within approved dealer showrooms exclusively for Bank of Khartoum.
§ Responsible for launch, preparation and execution of complete ATL and BTL marketing/branding campaign and PR.
§ In charge of day-to-day management of the Auto Finance Product from application to settlement as well as resolving any occurring issues.
§ Arrangement of promotional independent as well as car dealer joint promotional offers to improve customer acquisition.
§ Responsible for expansion of the Auto Finance business to more than 6 cities outside Khartoum.
§ Assist in the planning, execution and tracking of direct mail and package insert campaigns for products.
§ Assist in the development of campaign proposals inclusive of list order, test recommendations and campaign calculations.
§ Collating, preparing and interpreting reports, budgets, accounts, commentaries, and financial statements.
§ Responsible for all tasks related to restructuring and rebranding of Bank of Khartoum from stationary design to branch branding to ATL and BTL campaigns.
§ Working solely with the Head of Marketing department to help establish the Marketing department including recruitment, training and budget preparation.
§ Responsible for preparing product briefs for all products designed for the bank’s advertising agency in Dubai and accordingly follow up with the marketing executive to ensure that each message is correctly reflected on all marketing and advertising materials.
§ Product development Manager for several financial products that are completely new to the Sudanese banking industry.
§ Acting as Marketing Manager under the direct guidance of the Head of Retail banking since the departure of the department head.
§ Manage new product development timelines and interface with cross-functional teams to ensure all key dates/timelines are met for on-time product launches.
§ Generate Creative briefs for new products based on management direction.
§ Develop new product concepts & validate their value through market research & dialogue with customers.
§ Providing independent advice on the management of projects
§ Part of Dubai Islamic Bank’s project management team to help launch Emirates & Sudan Bank (A new corporate bank in Khartoum).
§ Played a key role in staff hiring & administrative processes.
§ Assisting senior managers in all areas during their visits to Khartoum.
§ Responsible for rental apartments & cars to accommodate all visiting and expatriate staff.
§ Responsible for follow-up on all tasks to ensure prompt opening of bank branch.
§ Ensure the project is maintained and to a good standard.