Mutinta Makumbi

Promoted from Marketing Assistant to Officer within 6 months based on measurable campaign performance. Selected
Supplies is a leading trucking and logistics company operating across Zambia and regional markets.
• Lead end-to-end social media content development and publishing across Instagram, Facebook, LinkedIn
and X, managing daily, weekly and monthly content that strengthens brand presence and drives audience
engagement.
• Develop and execute integrated paid and organic campaign strategies, managing audience segmentation,
creative development, budget allocation and performance optimisation across Meta and LinkedIn platforms.
• Build and maintain rolling 30 to 60 day content calendars aligned to product launches, seasonal moments,
business milestones and broader marketing objectives.
• Monitor and analyse channel performance metrics including reach, engagement, follower growth and
conversions, preparing weekly and monthly reports with strategic recommendations for senior leadership.
• Coordinate with internal stakeholders across sales, operations and executive leadership to align social
content with business priorities and brand standards.
• Manage external vendor relationships for marketing materials, event collateral and promotional assets,
ensuring consistent brand execution across all touchpoints.
• Secured brand features in regional mining and business publications across Zambia and Zimbabwe,
strengthening B2B brand visibility among commercial decision-makers.
• Coordinated end-to-end event coverage and content creation for branch openings, sponsorship activations
and field promotional events across multiple regions.

• Developed and executed social media content strategies to grow brand awareness and drive client bookings
across Instagram and Facebook.
• Created written content and visual assets maintaining consistent brand voice, visual identity and posting
cadence across all platforms.
• Monitored channel performance using analytics tools and produced optimisation reports with clear
recommendations for improving reach and engagement.

• Managed social media strategy and content production for multiple client accounts simultaneously across
logistics, retail and wellness sectors, delivering consistent brand presence and engagement growth.
• Planned and executed paid social campaigns on Meta, LinkedIn and X, managing audience targeting,
creative testing and performance reporting across all accounts.
• Managed client social media pages with audiences of 20, 000 to 50, 000 followers, building engagement
through strategic content calendars, compelling captions and social-first visual storytelling.
• Produced short-form video content for Instagram Reels and TikTok using CapCut, developing a strong
instinct for formats and trends that drive organic reach to cold audiences.
• Monitored channel analytics and prepared regular performance reports with actionable insights and
optimisation recommendations for each client.
• Collaborated with international clients and creative partners across time zones in a fully remote
asynchronous setup, managing deadlines independently and delivering consistently.

• Built a brand from scratch, independently developing all social media strategy, content creation, paid
campaigns, email marketing and community management across Meta platforms.
• Created paid and organic campaigns generating 200, 000+ total views and reaching 150, 000+ people, with
organic posts consistently achieving 99.9% cold audience reach.
• Developed brand identity, visual style and content voice from the ground up, maintaining consistency across
all channels and customer touchpoints over 7 years.
• Managed all customer communications, community engagement and follower relationships, building a loyal
and returning customer base through authentic storytelling and responsive interaction.

• Executed social media content campaigns producing written copy, graphics and posts aligned to brand
guidelines across all platforms.
• Supported paid ad campaign setup and daily monitoring across Meta platforms, tracking performance and
flagging optimisation opportunities.
• Managed content scheduling and maintained content trackers, announcement pipelines and campaign
documentation.