Manager Research
Innovrs
Total des années d'expérience :18 years, 11 Mois
Managing different projects i.e. CSS CATI (SCB), Cement Shop Census (Power Cement), Usage of
Cotton Stick (Altai Consulting), HUT (NFL), Shopper Profiling (Alkaram), Refrigerator Purchase
Preference (Dawlance), Mystery Shopping (Nandos) etc.
* Develop report research report and research instruments
* Client dealing on day to day basis
Worked on Mystery Shopping and Dealer Satisfaction for Orient Electronics
Client dealing on day to day basis
Providing customise research solutions keeping in view client's unique needs & requirements
Develop report research report and research instruments
Providing customise research solutions keeping in view client's unique needs & requirements
Depending upon the selected methods, develop or assists in the development of the research
instrument.
Key contact person for Unilever International projects in Pakistan
Worked on Caltex, Unilever and Leisure League projects
Providing customise research solutions keeping in view client's unique needs & requirements
Depending upon the selected methods, develop or assists in the development of the research
instrument.
Work closely with KSA Research Team and Projects Managers ensuring the successful execution of
fieldwork.
Develop project report, give strategic recommendations which address client specific research
questions
Clients Major Projects
Research
Head Research and Analysis department
Worked on Meat One Segmentation Study and ARY Digital Media Research
Marketing Research Consultants, Karachi
(Largest local MR agency, specialized in Customized Research & Tracking studies)
team of Oasis Insights
Worked on GCTS and Product Test projects
Part of dedicated Telecom Sector team of Oasis Insights
Worked on Ufone Brand Health Tracker and Qubee Mystery Shopping
Part of dedicated Pakistan Tobacco Company team of Oasis Insights
Develop proposals, research design, sample plan & project work map
Draft questionnaire, develop stimulus material & coordinate with the Field team
Interact with client whenever necessary
Serve as a liaison amongst cross-functional teams to ensure implementation of projects
Develop project report
(Client Services)
Pitch prospect clients by providing customise research solutions keeping in view their unique needs &
requirements
Participate in brainstorming sessions that identify new marketing opportunities for clients.
Periodically visit existing clients to understand their requirements & address them effectively
considering the existing resources
Develop proposals, research design, sample plan, questionnaires, stimulus material & project work
map
Develop project report, give strategic recommendations directly address client specific research
questions
Pakistan's oldest Marketing Research Consultancy
Worked on numerous projects and provide statistical analysis and developed sampling plan.
Principles of Marketing Research Certification “Principles of Marketing Research Certification” is a distance learning course of Georgia University with the collaboration of ESOMAR, MRA and MRII. This course covers all 6 steps of Marketing Research and Georgia University gives 20 CEUs (Continuing Education Unit) Certificate after completion of this course.