Nabil Safshikan Faridi

Multifaceted role encompassing the management of UMG’s marketing projects and e-Commerce Channels, ensuring the attainment of company’s sales targets while maintaining budget goals.

Key Accomplishments:
­- Led the successful development of e-Commerce channel (www.umg.sa) for design ideation to its execution.
- Plan and develop entire value chain for the e-Commerce business operation.
- Established the e-Commerce channel as a channel of strategic importance.
- Led the GTM strategy for Service Product (Rebrand and Relaunch with improved service)‎.

Roles & Responsibilities:
• Spearheaded all facets of the development and management of e-Commerce Channels; leveraging tools like Google Analytics, Google AdWords and Facebook Ads to optimize channels and drive sales, and overall business development.
• Liaised with the Social Media team in matters of digital marketing, and the planning, development and implementation of market penetration strategies while maintaining budget targets.
• Led Profit/Margin Management and cost optimisation for e-Commerce channels.
• Leverage expertise in customer insight and competitive market evaluation to reengineer business processes to fit UMG’s goals.
• Executed roadmaps for the e-Commerce, overseeing design and ‎developments and incorporate best practices.
• Lead Business Process Reengineering and Knowledge Enrichment Programs for the company targeting Sales.

Key Accomplishments:
­- Successfully launched Flagships Models for the Samsung Flagship Mobiles (Note 9 and S10+) and other Premium ‎and Mass Models (A Series and M Series) with the right activations and Sales Promotion plan.
­- Flagship store inception, planning and successful establishment of the flagship store across KSA.
­- Maintained the healthy WOS (Week of supply) with the retailers at the optimum level, bringing it down to 8 - 10 weeks.

Roles & Responsibilities:
• Worked and led with a team of over 20, product, design, and marketing professionals in all phases of the Product Life Cycle Management.
• Coordinated line-up management based on the business strategy.
• Managed inventory for over 10 distributors while planning Sell-out Promotions rollouts for the overall mobile and tablets business.
• Conducted market research and managed supply chain for new and existing products.
• Maintained competitive advantage within the market by monitoring market trends and implementing effective price positioning.
• Optimized product marketing by leveraging ATL and BTL advertising for the right marketing strategy, targeting the right BTL activities such as Roadshows, Lounges and Samsung Experience Stores.
• Managed overall budget for marketing and promotions whilst auditing and implementing Market Intelligence report with GFK.

Key Accomplishments:
­- Successfully launched CPFR project after alignment with key customer like Carrefour, Panda, Eddy and Extra and ‎others.
­- Optimised stocks with the Key Accounts bringing down the stocks level to optimum level (8-10 Weeks)‎.
­- Key inputs in deployment of display resources to increase the sell-out.
­- Increased Forecast Accuracy by 20 - 25 pts based on the insights, plan and alignment with the team ‎supported by the right activations.

Roles & Responsibilities:
• Facilitated supply chain integration by spearheading the implementation of the CPFR (Collaborative Planning Forecasting and Replenishment) & CVP (Customer Value Proposition) in Samsung, Saudi for the first time.
• Maximized operational efficiency by implementing forecasting systems for TV, Refrigerator and Washing Machines Category Management to assess customer trend and sales, optimizing operations decision making.
• Coordinated activity plans and the implementation of marketing strategies, leveraging business insights to drive sales and overall business growth, in partnership with key accounts like Electro, Eddy, Panda, Carrefour etc.
• Optimized sales performance by utilizing insights from KPI management in identifying points of improvement within the supply chain, sales, and marketing strategies; ensuring future weekly, monthly and annual targets are met/exceeded.

Key Accomplishments:
­- Worked on the Retail Distribution channel improvement program via Harmonisation increasing the Business Unit ‎footprint in High Valued Stores. The activity supported in achieving the target achievement of up to 80%.‎
­- Identified gaps in the retail distribution of products which led to the Retail Van Operations coverage increase ‎by 30%‎.
- Led the concept of “Perfect Store” into the business unit for tapping the high value outlets (Top 20% outlet)‎.
­- Worked on the cost optimisation for the Business Unit profitability involving the analytics of the distribution data ‎and focusing on High Business Outlets.
­- Built sales team KPIs as the member of the KPI Building Team for the Business Unit.

Roles & Responsibilities:
• Spearheaded brand and marketing management including analytics on sales and marketing to optimized growth of the retail business for the Ambient Food.
• Leveraged customer insights and information from the continuous analysis of competitors and sales performance to drive business growth and target attainment.
• Drove revenue generation by effectively utilizing insights from the use of Business Intelligence Software and Analytics Module (SAP).
• Managed all facets of budgeting and forecasting function.
• Liaised with National Sales Managers on sales improvement strategies and the exploitation of new market opportunities.
• Corresponded insights and actions on marketing and sales performance including weekly, monthly and annual reports to Senior Vice President.

Key Achievements:
• Leveraged analytical skills to identify and report on opportunities generated through market research.
• Managed customer relationships whilst executing planning function and user acceptance testing.