Nabs Al-Busaidi

• Establish the Oman Air brand across the network, highlighting the high standards of the product and airline.
• Develop and execute advertising, promotions and communication strategies to support commercial objectives within the Oman Air group.
• In charge of the sponsorship portfolio, which includes the Oman Football Association, Ahmad Al Harthy, Oman Sail, and the European PGA Muscat leg.
• Direct, coordinate and represent the company at relevant trade fairs and travel exhibitions.
• Develop the company image, logo and trademark standards, communicate those to all users, and ensure adherence to the guidelines.
• Help launch new routes and destinations.
• Work with other business units, such as the Frequent Flyer Program, (FFP) Holidays, Engineering, and Cargo, to help them achieve budgeted revenue targets and build their sub brands.
• Evaluate ad hoc events, determine the level of commitment, activate and ensure sufficient ROI

• First Arab to row an ocean (one of less than 500 to do so)
• First Arab to walk to the magnetic North Pole (one of less than 250 to do so)
• Second Arab to climb Mt Vinson in Antarctica (one of only 1, 400 to do so)
• Raised over USD 150, 000 for various local charities.
• Voted Esquire Magazine Humanitarian of the Year 2011 for charity work.
• Voted top 100 most influential Arab in 2009 & 2011 by Arabian Business Magazine
• Ranked in top 50 influential Arabs in 2009 by ‘The Middle East’ magazine.
• A 44-minute documentary about Magnetic North Pole trek made by 2-time Emmy winning director Dave Ward released 2011, and seen by thousands of students
• Coffee table book “From Sand to Snow” published 2011 and sold over 2, 000 copies
• Over 350 newspaper, magazine, radio and TV articles in GCC region, UK, and EU
• Presentations/appearances/motivational speeches for companies, events & schools.
• Brand Ambassador for corporate sponsors

• Act as the nexus of information concerning sporting sponsorship opportunities between all corporate sponsors and sports federations which required me to get to know many CEO’s, CCO’s, CSR and marketing staff
• Establish “Sponsorship Engagements” with either Sports Federations or Events Organisers, and become the primary contact
• Work with the Client in order to establish "Sponsors" for the Event of the Client
• Work with the Sponsor to "Activate" their Sponsorship of the Event through Exposure Branding completed by TLC
• Work with the Event Organizer in order to establish Branding for the Event that will be completed by TLC
• Work with the Client to satisfy any other commitment made by Synergy Sport to the Client
• The position was a combined Business Development, Client Management and Project Management position
• Ultimate mandate of raising maximum funding for client events, encouraging the client to apply maximum branding to the event and to encourage the sponsor to activate their brand and participation by committing to additional branding (most likely city branding) not included within the sponsor package.

• 55 direct reports, responsible for HR, IT, Finance and Administration at Bexair.
• Finance
Oversaw the closing of the annual accounts. Insisted on an unqualified audit by a reputable accounting firm to assist the chairman in his plans for outside investment. Analysed all financial figures together with the accounts staff to determine profitable aircraft, revenue streams for exploitation, and which areas needed to be cut. Subsequent to a presentation of the financial figures and analysis on the fleet composition, all the XL and XLS aircraft were sold by the chairman.
• Human Resources
Overseeing 100 staff; Wrote HR policies, manuals of authority, personnel contracts, recruiting procedures; Raised morale using honest open dialogue, including half hour private sessions to address any issues. Reduced annual staff turnover to 5% which was at 50% before. As testament to the loyalty created, when moving to RizonJet, 30% of staff either resigned or tried to leave for RizonJet within a month.
• Sales
Using the figures from finance, realistic sales targets were set, set on a sliding scale dependent on aircraft availability. Subsequently, all targets were met, and Bexair became profitable in my last month.
• Legal
Knowledge of the Bahrain and Saudi labour law and resolved many of the outstanding legal cases from former employees.
• Information Communication Technology
Evaluation, selection, and implementation of a new FMS (Flight Management System) at Bexair and RizonJet. Constructed a new ICT infrastructure at RizonJet.

Achievements:
• Merited to head the most high profile and largest budgeted Gulf Air project for 2005. This project was to refurbish the aircraft interiors and give it an aesthetic uplift as well as comfort for the passengers.

Responsibilities:
• Defining objectives and managing portfolio for strategic marketing projects for the airline market segment in close cooperation with relevant business units and heads.
• Conducting competitor analysis and market research activities, understanding market trends and industry developments to evolve sound marketing practices for the company as well as recommending improvements to the senior management.
• Forecasting budgets and devising strategic initiatives to meet business objectives.
• Designing and implementing the seating for the new first and business class.
• Monitoring and reporting progress on strategies. Ensuring proper coordination and support from associated groups - i.e timely receipt of application notes, reference designs etc.
• Extensively liaising with a broad range of airline / travel related disciplines, and understanding professional, governmental and legal compliance requirements.

Achievements:
• Established Islamic Finance as a new revenue stream, and attended events as a company representative in the Middle East.
• Spearheaded merger of Industrial Bank of Japan and Fuji Bank.

Responsibilities:
• Assessed, designed, and implemented all marketing and product line strategies for a wide range of banking products targeting a diverse customer base. Drove new product launches.
• Penetrated to new trade markets, analysed finding and communicated the information to the head office.
• Developed corporate, treasury and finance products
• Coordinated marketing efforts through traditional as well as non-conventional sales channels including: direct interface, and alternate methods via partners, alliances, and customers.

Achievements:
• Assisted in preparation of several tenders and proposals and was asked to be part of the core values and dialogue team, set up to realign the firm for a future IPO.

Responsibilities:
• Implemented a new management information system in retail banking, to enhance the deliverables provided by the technical IT consultants.
• Anticipated and articulated emerging organizational needs, identified areas that needed organizational change. Provided expert organization development, systems analysis. Managed change effectively.

Responsibilities and Training Highlights:
• Accrued a thorough understanding of banking procedures including treasury, financial controls, audit, credit analysis and operations.
• Developed software to provide a mark-to-market system between Reuters' foreign exchange information and dealers’ outstanding positions.
• Generated computerized analytical reports to appraise the clients financial and credit risks.
• Attended high level courses in accounting, finance, computing and management at the BIBF. Enrolled for the CFA level 1 exam and successfully passed it in a record first attempt.

Designated as Troop Commander of specialist Divisional Unit.

Responsibilities and Achievements:
• Evaluated technical issues, demonstrated flexible and innovative leadership techniques.Succeeded in improving the efficiency of the unit to merit the second position from last during the annual army readiness evaluations.
• Deputed to the sensitive duty of brigade intelligence officer, analyzed, interpreted and disseminated information to present it to the higher commands.