ندى أبو الحسن

As a Marketing Manager for two prestigious luxury healthcare brands, Altaderma Clinic & Training Center
and A4M Dubai, I bring extensive experience in developing and executing high-end marketing strategies
that enhance brand presence and drive business growth. With expertise in luxury brand positioning,
healthcare marketing, and integrated campaigns, I specialize in attracting and retaining affluent clients
through targeted digital marketing, social media engagement, and bespoke content creation. Skilled in
CRM, lead nurturing, and market analysis, I leverage data-driven insights to optimize patient acquisition
and retention. My ability to manage high-profile events, build strategic partnerships, and deliver
immersive brand experiences has helped solidify both brands as leaders in the luxury healthcare sector.

As Group Marketing Manager, I oversee and drive the marketing activities for a portfolio of 10 healthcare
brands, companies, and eCommerce websites, managing both online and offline campaigns. I lead a
multidisciplinary team of creatives, web developers, SEO/SEM specialists, and customer care
professionals to deliver integrated, results-driven campaigns. In collaboration with brand managers, I
ensure the execution of high-impact marketing strategies that foster exceptional customer experiences.
Additionally, I conduct regular site visits and work closely with front desk teams to ensure seamless
service delivery, aligning customer touchpoints with campaign goals to maximize success and satisfaction.

As Social Media Manager for Flormar Cosmetics during the COVID-19 pandemic, I successfully
developed and executed tailored online campaigns that effectively drove brand awareness, engagement,
and conversions. In response to the challenges posed by the pandemic, I collaborated closely with the
sales team to create competitive strategies that shifted 75% of sales to the website and mobile app,
resulting in a 10% increase in sales in Q12021.
I focused on maintaining seamless customer service and enhancing the touchless delivery experience,
emphasizing hygiene protocols to reassure customers during uncertain times. By improving online
customer service and community management, I helped reduce staff costs by 3% and increased customer
satisfaction by 5%.
Additionally, I played a pivotal role in growing social media traffic by 16% and building strong
relationships with bloggers and influencers, which contributed to a 20% increase in sales. I consistently
measured and reported on KPIs and ROI, ensuring that campaigns met their objectives and delivered
measurable business results.

As Brand & Marketing Manager for Leila Obeid, a leading beauty center with a 40-year legacy in the
Lebanese market, I spearheaded a comprehensive rebranding initiative, successfully refreshing the brands
identity to align with modern market trends and consumer expectations. I led the design and development
of the websites UX layout, optimizing SEO for increased visibility, and created compelling content for the
Beauty By Leila episodes, aired weekly on MTV Lebanon.
I managed both online and offline marketing campaigns, working closely with the in-house team and
external agencies to produce engaging social media content. I meticulously evaluated campaign
performance, measuring KPIs and ROI to refine strategies and ensure targeted consumer insights were
met. Additionally, I represented the brand at local and international exhibitions, strengthening its presence
and fostering new business opportunities.
Key achievements include:
20% increase in website and social media traffic through a strategic digital presence.
30% market share growth by re-engaging previous customers with fresh, appealing offers.
15% increase in sales in Q12017 by attracting new customers with competitive pricing and unique
services.
10% improvement in customer retention by creating engaging makeup editorial videos and tips that
resonated with the target audience, while driving down campaign costs.
By monitoring market trends, conducting competitor analysis, and identifying new opportunities, I played a
key role in positioning Leila Obeid as a forward-thinking brand, while staying true to its rich heritage in the
Lebanese beauty market.

♦ Brand analysis ensuring the brand is perceived as planned and secures its objectives.
♦ Implementing creative ideas to achieve the brand vision and maintain brand positioning.
♦ Preparing weekly content for 2 beauty episodes on MTV -Lebanon.
♦ Budget Management and planning for Marketing campaigns, events and brand activities.
♦ Keeping up-to-date with the latest trends, technologies and methodologies in graphic design, web design, production, and digital media channels.
♦ Measure and report performance of all marketing & advertising campaigns using some KPIs, and assess against goals to ensure consistency with product line strategy.
♦Coach the in-house team, freelancers and advertising agencies and get the best from everyone.
♦Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
♦ Evaluate brand activities performance efficiency ROI and crystallize targeted consumers insights.

♦ Demonstrate a strong understanding of our clients customer and their needs and behaviors.
♦ Achieved successful Media, Marketing campaigns and events for Hermes, John Lobb, Chalhoub Group, Yoku Moku, DAMAC & AG League, Standard Chartered Bank, Gold AE, Newby Tea, Phillip Morris & Metlife Alico Slashed their cost in Media booking, Advertising campaigns and Sponsorship 10% by negotiating pricing and fees, Reduced the cost of Marketing Production 15%) while ensuring the continuation and enhancements of services.
♦ Ensure Projects and events delivery within Deadlines and budget.
♦ Participates in the development and delivery of all strategic deliverables; including research, analytics, audience profiling and strategies for: Digital marketing campaigns, media content and CRM Business development. ATL and BTL Design/production.
♦Pitching for new business opportunities in the market; through participating in events and interacting with the crowd, Lead the online and offline marketing strategies to open new business/ improving selling-channels.
♦ Optimize and monitor trends in clients market and appropriately-adjust strategy or timelines.
♦ Ensures that Marketing & Event staff receives timely performance reviews, development goals and corrective action plans as needed.
♦ Develop briefs according to brand standards (guidelines and identity) that provide creative team with the appropriate fuel to produce innovative solutions

As Marketing & Event Manager at Cattleya Media & Advertising Agency, I was responsible for managing all
aspects of marketing and led a team of four, including a marketing coordinator, sales representatives, and a
graphic designer. I collaborated closely with the CEO to develop and implement strategic marketing plans
that aligned with business objectives.
I successfully built and nurtured relationships with key clients across both the public and private sectors,
including prominent organizations in Dubai, Abu Dhabi, and Sharjah. Notable clients included Hermès,
John Lobb, Chalhoub Group, Yoku Moku, DAMAC, AG League, Standard Chartered Bank, Gold AE, Newby
Tea, Phillip Morris, and MetLife Alico, for whom I executed impactful media campaigns, marketing
strategies, and high-profile events.
Key achievements include:
10% cost reduction in media bookings by negotiating tailored deals for outdoor advertising campaigns
and sponsorships.
15% reduction in marketing production costs, ensuring top-quality output while meeting tight
deadlines.
25% increase in sales during Q4 2013 by securing the winning bid for the General Welfare of Youth
and Sports Awards event.
4 successful bid wins, representing the company in negotiations and securing high-profile contracts.
By combining strategic planning, creative execution, and cost-efficient solutions, I drove successful
marketing and event initiatives that significantly enhanced client satisfaction and contributed to the
agencys growth.

As Marketing & Event Manager at Rare Information & Technology & Services, I managed the full spectrum
of business operations, including brand management, buying, merchandising, and operations, while driving
creative and digital media performance. I led sales and technical teams, ensuring alignment with strategic
goals and operational excellence.
I worked closelywith suppliers in the UK and Spain, managing the buying cycle for product selection,
ordering, and delivery, and ensured that visual and commercial standards were consistently implemented
across all showrooms in line with brand guidelines.
Key achievements include:
Successful product launch events for prestigious brands such as HUBLOT, Mövenpick Hotel & Resort,
Kuwait Autism Center, Zain Telecommunications, NBK, and Obagi MediSpa, where I developed and
executed event strategies that generated high engagement and brand visibility.
Design and production of merchandising catalogs for Rares innovative products and services, ensuring
consistencywith brand messaging and market positioning.
Participation in trade shows and events to promote our products and services, successfully opening
new market channels in Kuwait and the broader GCC region.
Pitched and developed new business opportunities, positioning Rare as a solution provider for various
sectors, including retail, education, healthcare, corporate, hospitality, and residential services.
I collaborated with PR and advertising agencies to create compelling marketing materials, ensuring
effective communication of brand value and supporting business growth across key sectors.

• Created a positioning strategy For RARE innovation, and launched the campaign with a glamorous corporate event to position RARE innovation as a key player in Kuwaits smart technology industry.
• Managed the entire business; responsible for brand management, buying, Merchandising, operations, creative and digital media performance.
• Managed entire crew comprised from a talented team of developers, social media and art directors.
• Demonstrate the ability to process and understand our clients category, competitive set and their brand and business goals/objectives.
• Direct and coordinate with supplier in UK and Spain on a regular basis throughout the buying cycle in relation to selecting, ordering and delivery of products.
• Ensure visual and commercial standards are communicated and implemented across all showrooms as per the brands guidelines and & image.
• Achieved successful Projects in Media, Marketing campaigns and events for HUBLOT, Movenpick hotel & Resort, Kuwait Autism Center, Zain telecommunications, NBK, Obaji MediSpa, Managed marketing budgets and ensured maximum exposure with minimal wastage.
• Pitched new business opportunities; as a solution provider for innovative products and technology services to benefit sectors like retailers, educational learning development, hospitals, clinics, corporate, shopping malls, hotels and residential services.
• Hired PR and advertising agencies for the group and managed agency relationships.
• Planned and executed PR and media events. showroom openings, product launches, blogger initiatives and engagements.
• Designed and produced merchandising catalogues for RARE products and services.
• Participates in tradeshows and events to promote our innovative products and services; opening new market channels in Kuwait and GCC.

• Developing and implementing new administrative systems, such as record management.
• Recording office expenditure and managing the budget, maintaining supplies of stationary ad equipment.
• Manage calendar, coordinate schedules and independently make appointments.
• Advertises any vacant shops or office spaces in newspapers or hires a rental agent to find tenants.
• Negotiate leasing contracts and tenants complaints.
• Organize flights, visas, hotel bookings. Travel itineraries, meetings and co-ordinate the agenda for the (Owner Representative) and function leads.
• Compose, prepare and process general and confidential correspondence, including e-mail and fax.
• Handling tenders tasks (i.e. Quotations and Bidders) -do the research to prepare appropriate tender report for final action.
• Co-ordinate operation & booking schedule of marketing events, equipment and collaterals.

As a PA & Office Manager at Salhia Real Estate for the Arraya Office Tower Project, I developed and
implemented efficient administrative systems, including record management and office expenditure
tracking. I managed the office budget, ensuring financial targets were met, and coordinated the Owner
Representatives calendar, independently scheduling meetings and appointments. I was responsible for
advertising vacant office and retail spaces, utilizing newspapers and rental agents to secure tenants, and I
negotiated leasing contracts while addressing tenant complaints. Additionally, I handled travel
arrangements, including flights, visas, and hotel bookings for senior management, and composed general
and confidential correspondence. I also managed the tender process, conducting research, preparing
tender reports, and liaising with bidders. In addition, I coordinated the scheduling and logistics for
marketing events, ensuring smooth operations and successful execution.

• Coordinate and contribute the Launch events of Fruits&Passion Kuwait (2 branches).
• Team Lead and one-to-one training on all product lines, display, and customer service standards, POS operation system and products wrapping to maintain a cohesive brand image.
• Manage and develop Skincare, Hair, and Fragrance, Men, babies, aromatherapy, kitchen and home fragrance categories.
• Contribute to innovation by suggesting ideas by contributing to research; help develop brand concepts according to the market and doing market analysis.
• Interact effectively with the head office in Canada and other departments like Design and finance to support marketing objectives.
• Maintain budget by planning annual media and marketing campaigns, tracking expenses, negotiating cost with vendors, alert manager of trends and risks.
• Assist in day-to-day operations of the execution of product launches, renovation, packaging and renovation.
• Maintain and implement the visual merchandising according to the brand guidelines & image.
• Follow-up customers feedback and solve and complaints.
• Gain exposure to brand social media and digital strategy.
• Contribute in preparing the Seasonal promotions costing and product merchandising.

As Assistant Sales and Marketing Manager at Fruits & Passion (Canadian Franchise) in Kuwait, I
developed and implemented marketing strategies to strengthen the brands presence and maximize
profitability, tailoring global initiatives to meet local market needs. I led visual merchandising efforts,
ensuring stores display aligned with Canadian franchise standards while adapting them to Kuwaits
market rules. I managed stock rotation and inventory across multiple shops and the warehouse,
optimizing product availability and minimizing waste.
By planning and maintaining the marketing budget, I successfully executed annual media campaigns,
tracked expenses, and negotiated with suppliers to control costs. I also played a key role in day-to-day
operations, supporting customer service excellence and maintaining high service standards. I trained the
sales team through one-on-one sessions on product knowledge, display techniques, customer service,
POS operations, and brand consistency. Additionally, I coordinated and contributed to the launch of two
Fruits & Passion branches in Kuwait, ensuring successful events and impactful brand exposure. I was also
involved in preparing seasonal promotions, focusing on product costing and merchandising to align with
both brand objectives and market trends.