Nada Ahmed

HyperMedia is the Out-of-Home specialist subsidiary of one of the leading media groups in the Middle East, Rotana Media Services (RMS). It is one of the world’s leading retail-focused Out-of-Home (OOH) advertising companies, with a portfolio that includes many of the highest profile retail projects.
Marketing and advertising Manager,
I manage all promotional outdoor, in-mall and in-store advertising activities, with a portfolio of over 200 outlets.
My main responsibility is assisting Multinational companies in developing their In-Store/ in-mall Strategy according to their brand DNA & market positioning, by meeting with existing and potential clients to identify their needs and offer them the best suitable mix of activities to differentiate their products and brands from competition. I plan, evaluate and present business proposals that increase visibility and demand for products in retail stores; maintain effective working relationships with companies and advertising agencies; ensure that all advertising revenue streams are maximized and liaise with the production and creative team to ensure that all deadlines are met. Additionally, I actively contribute to the development of the in-store branding plans.
Notable Achievements:
•Qualified numerous new multinational customers in 2016, 2017 & 2018 - it was the first time for the organization to deal with them.
•Exponentially increased the 2017 & 2018 revenue from multinational customers like “P&G, Landmark groupe, Unilever, Etisalat, MAG Group …”
•Played a key role in enhancing the production quality and deliverables
•Built excellent relationships with Marketing Managers/Directors, where they entrusted me with the ideation, planning and budgeting for their advertising activities
•Played excellent role in by coordinating inputs from Marketing
•Advised the management on new potential media which are currently under the company portfolio

Assist in creating and implementing the annual marketing and promotional campaigns, sponsorships and special events including the seasonal activities.
•Propose ideas to improve provided services and event quality
•Organize facilities and manage all events’ details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material etc.
•Ensure compliance with insurance, legal, health and safety obligations
•Cooperate with PR to promote and publicize event
•Proactively handle any arising issues and troubleshoot any emerging problems on the event day
•Research market, identify event opportunities and generate interest
•Liaise with the in-house agencies on promotional materials or campaigns and prepares the marketing briefs.
•Assist in managing internal and external resources to ensure that all projects are delivered on time and to the agreed budget
•Writing promotional material focusing on the event’s need.
•Liaise and coordinate the event with all operational departments/managers

Assist with negotiations for space contracts and book event space, arrange food and beverage, order supplies, equipment and signage and ensure appropriate to meet quality and brand expectations.
•Conduct research make site visits and find resources to help the management make decisions about event possibilities.
•Propose new ideas to improve the event planning and implementation process.
•Work with media and public affairs team to coordinate press events and messaging is timed and releases to effectively promote events.
•Assist with managing on-site production and brush-up for events as necessary.
•Prepare name tags, materials, notebooks, packages, gift bags, registration lists, seating cards, etc.
•Close out all events are required.
•Assist with preparing budgets and provide periodic process reports to staff directors for each event project.
•Keep track for event finances including check requests, invoicing and reporting.
•Coordinate appointments and scheduling of events on the calendar.
•Act as the point of contact for all events as needed.
•Help to document activities prior to and during the events for internal and external communications.