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Nada AL Shoudary, Logistics Head - KSA & Bahrain

Nada AL Shoudary

Logistics Head - KSA & Bahrain·Unilever - Saudi Arabia

Saudi Arabia

Master's degree, Executive Master of Business Administration - MBA

Work experience

Total years of experience: 17 years, 3 months

Logistics Head - KSA & Bahrain

November 2023 - Present

Unilever - Saudi Arabia

Jeddah, Saudi Arabia

November 2023 - Present


Spearheading end-to-end logistics operations across KSA and Bahrain, encompassing primary and secondary logistics, joint ventures, and comprehensive oversight of warehousing, transportation, and distribution

Driving cost governance initiatives while leading the logistics excellence agenda to optimize operational efficiency, enhance supply chain resilience, and deliver exceptional value across the region

Driving logistics safety, quality assurance, and cost-efficiency across KSA and Bahrain while championing initiatives to reduce business waste and elevate customer service

Leading continuous improvement projects and sustainability enhancements, including optimizing third-party logistics (3PL) partnerships, to achieve operational excellence and align with long-term strategic goals
Key Achievements:

Successfully led the transition to the largest logistics facility in the Middle East at Jeddah Islamic Port (Maersk Logistics Park) in partnership with Maersk, ensuring smooth operations and seamless integration to enhance supply chain capabilities

Achieved zero demurrage and detention for RPM shipments by implementing robust logistics planning and operational controls, ensuring cost efficiency and seamless supply chain execution

Delivered a 99% on-time shipment delivery rate, enhancing customer satisfaction and reinforcing supply chain reliability

Realized a 6% reduction in cost per ton (CPT) compared to the previous year through strategic operational optimization

Reduced distribution costs by an impressive 16% YoY, driving financial savings and improving overall supply chain efficiency

Improved truck capacity utilization (CU) by 3% YoY, optimizing transportation efficiency & minimizing operational waste

Achieved a 35% reduction in product returns on the customer side by addressing root causes and implementing enhanced quality control measures

Cleared over 4, 000 PP inventory units, optimizing warehouse capacity and improving inventory management practices

Closed overflow and excess warehouses, generating monthly savings of €48, 000 by optimizing inventory management and implementing direct shipments and cross-dock models to streamline logistics processes

Company industry:
Manufacturing
Job role:
Logistics and Transportation

Import & Export Supply Chain Planning Sr. Manager (AMESA BU)

May 2023 - November 2023

Saudi Snack Foods - Pepsico

Riyadh, Saudi Arabia

May 2023 - November 2023


Established seamless coordination as the primary interface with co-manufacturers, overseas manufacturing hubs in Europe and the US, and in-market distributors, ensuring end-to-end supply chain efficiency

Spearheaded supply chain operations across Gulf markets for snacks, successfully optimizing import/export processes to support global market development and growth

Designed and executed a comprehensive co-manufacturing strategy for the Middle East Business Unit, identifying and onboarding new co-manufacturers and supply sources to meet dynamic market demands

Strengthened strategic partnerships with FLNA, Europe teams, and 3PL logistics providers, driving enhanced collaboration, operational streamlining, and service excellence across the supply chain

Company industry:
Manufacturing
Job role:
Logistics and Transportation

Head of Supply Chain Planning (KSA & Egypt)

January 2022 - May 2023

AMS Baeshen & Co

Jeddah, Saudi Arabia

January 2022 - May 2023


Led end-to-end supply chain planning activities for KSA and Egypt, driving demand forecasting accuracy and collaborating with internal stakeholders to deliver achievable monthly forecasts for both local and external markets

Streamlined supply planning processes, ensuring timely sourcing and delivery of packaging materials, and aligning with the tea industry’s requirements to maintain agreed-upon inventory levels

Played a pivotal role in the New Product Development (NPD) process, ensuring cross-functional alignment across all supply chain functions to support seamless product launches

Developed and implemented production planning strategies, optimizing production efficiency and ensuring on-time delivery, while maintaining compliance with system parameters for maximum production line utilization

Maintained optimal levels of packaging materials, raw materials, and finished goods inventory, aligning with AMS Baeshen's strategies for working capital management
Key Achievements:

Led the development of replenishment planning parameters, optimizing inventory strategies that resulted in a 20% improvement in regional stock availability, ensuring alignment with demand fluctuations across KSA and Egypt

Managed the evolution of the Sales, Inventory, and Operations Planning (SIOP) process, driving a 15% increase in business performance through enhanced integrated planning, minimizing risks, and identifying new growth opportunities

Company industry:
FMCG
Job role:
Manufacturing

Planning Manager

January 2018 - January 2022

AMS BAESHEN & CO

Jeddah, Saudi Arabia

January 2018 - January 2022


Secured demand and built stocks during the plant shutdown period 2019, ensuring uninterrupted sales and production operations by proactively managing inventory levels to accommodate new production machine installations

Steered the planning operation for a full brand revamp project of packaging materials in 2019, successfully phasing in new inventory and phasing out old materials without any disruption to sales or production

Contributed to the Lean Manufacturing Program Team (20 Keys) in 2020, driving a 10% increase in operational efficiency through cultural transformation and the implementation of best practices

Led the establishment of a new tea factory in Egypt, overseeing project execution, ensuring on-time, on-budget completion, 2021

Contributed to the team that achieved the American Institute of Bakery (AIB) Certificate with a high score on the first attempt, demonstrating commitment to global food safety and quality standards

Company industry:
FMCG
Job role:
Manufacturing

Sales and Operation Planning Manager

January 2015 - December 2017

AMS BAESHEN & CO

Jeddah, Saudi Arabia

January 2015 - December 2017

 Leading AMSB’s S&OP monthly executive process and presenting the business performance to top management while identifying future business opportunities and risks.
 Managing the improvements of SKU and Category forecast accuracy by applying Root Cause Analysis, monitoring forecast trend, identifying forecast gap drivers, utilizing advanced planning tools, and maintaining bias accuracy between ±10-20%
 Observing the generated statistical forecast using several inputs such as Running Rate, Same Period Last Year, historical sales trend, seasonality, and sales opportunities.


Achievements:
 Developed and enforced S&OP Manual, Principles, and Process Structure.
 Contributed to documenting and publishing the “Supply Chain KPI’s User and Owner Guide”.
 Designed and implemented the Business Planning Cycle (IPO) in collaboration with other Dept.
 Minimized remnants promotions by 63% in 2015 relative to 2014 and by 51% in 2016 relative to 2015.
 Automated S&OP Monthly Dashboard leading to complete elimination of human errors.

Company industry:
FMCG
Job role:
Management

Sr. CS & Distribution Planner

November 2012 - December 2014

Beiersdorf ME

Jeddah, Saudi Arabia

November 2012 - December 2014

 Built the CS department by effectively managing the relationship with key accounts (Panda, AlNahdi & Al-Dawaa).
 Led the process of changing orders ownership from Sales to Supply Chain department and introducing shelf life control prior to delivery, which yielded:
 Fulfillment of customer satisfaction over delivery requirements.
 Improved customer service from 30% to 90% over 18-month period.
 Reduction of returns by 65% over 12-month period.
 Growth of key accounts businesses from 5% to 10%.
 Maximized order fulfillment by effectively managing the stock across distribution centers around the Kingdom.


 Top Performer Award, 2013

Company industry:
FMCG
Job role:
Logistics and Transportation

Logistic Planner

April 2011 - November 2012

Arabian Trading Supplies (ATS) | MARS Division

Jeddah, Saudi Arabia

April 2011 - November 2012

 Improved warehouse stock availability over 15% by implementing the "Pull" system method on the operation process and safeguarding flow of distribution according to regional demands
 Minimized shipment Lead Time from eight to five days for sea shipments and from five to three days for road shipments to be ready for sales.

 Award for Improving Primary Process in Logistics Using LEAN Method, 2011

Company industry:
FMCG
Job role:
Logistics and Transportation

Operations Officer

March 2009 - January 2011

Savola Group

Jeddah, Saudi Arabia

March 2009 - January 2011

Company industry:
IT Services
Job role:
Manufacturing

Student Trainee

February 2006 - March 2006

Saudi Farnci Bank.

Jeddah, Saudi Arabia

February 2006 - March 2006

Internship.

Company industry:
Banking
Job role:
Customer Service and Call Center

Education

King Abdul-Aziz University

June 2014

June 2014

Master's degree, Executive Master of Business Administration - MBA

Saudi Arabia

GPA (point): 4.8 out of 5

GPA (point): 4.8 out of 5

EMBA Program has been Accredited by the Association of MBAs and EPAS Accreditation . International Accreditation advisory Board (IAAB) | 2010 EFMD Programme Accreditation system (EPAS) | 2013
View attachment

King Abdul-Aziz University

January 2007

January 2007

Bachelor's degree, Bachelor of Business Management

Saudi Arabia

Skills

Logistics Management
Expert
Logistics Management
Expert
operations
Expert
operations
Expert
Inventory
Expert
Inventory
Expert
Sales
Expert
Sales
Expert
Supply Chain Management
Expert
Supply Chain Management
Expert
Leadership
Expert
Leadership
Expert
Problem Solving
Expert
Problem Solving
Expert
Planning
Expert
Planning
Expert
Communication
Expert
Communication
Expert
Analytical Thinking
Expert
Analytical Thinking
Expert
operations management
Expert
operations management
Expert
supply chain management
Expert
supply chain management
Expert
logistics
Expert
logistics
Expert
Production Planning
Expert
Production Planning
Expert
Planning
Expert
Planning
Expert
Supply
Expert
Supply
Expert
Supply Chain Management
Expert
Supply Chain Management
Expert
Logistics Management
Expert
Logistics Management
Expert

Languages

English

Expert

Arabic

Expert

Training and Certifications

Training
Balanced Scorecard Program
LEORON
Jun 2018
Sales & Operation Planning | Integrating the Business
Euro Training
Jun 2015
APICS Certified Supply Chain Professional Program
By LEORON.
Aug 2016
Innovation management
Durham University (Business School), UK
May 2013
Supply Chain Management
LOGIC Management Consulting | APICS
Jun 2012
Leadership and Knowledge Management Seminar By Professor John Jirard
Dar ALHekma College in Collaboration with Success Steps for Training and Education Co. Ltd.
Sep 2011
PMP | Project Management Professional
Project Management Institute (PMI) | Corporate with Dar-ALHekma College .
Apr 2011
Decision making skills
Sada ALZat .
Aug 2010
LEAN Academy Course
(ATS) Arabian Trading Supplies
Apr 2011
Successfully Planning & Controlling Material and Inventory
IIR Middle East \ Dudai
Nov 2011

Hobbies and interests

Health, Sports and Traveling.