branding and social media manager
jawaker
Total years of experience :10 years, 4 Months
In my role as a branding and social media manager, I successfully managed over 30 class A celebrity campaigns in the Arab world, achieving positive ROI and aligning closely with company objectives. This included orchestrating marketing initiatives with more than 100 influencers across the Levant and Gulf region, underpinned by detailed market research, competitor analysis, and a commitment to KPIs. At Jawaker, I significantly grew the Instagram following from 2, 000 to over 520, 000 organically within four years, while maintaining high engagement rates. My responsibilities extended to managing and planning educational game tutorial shoots, which involved ensuring content localization and relevance for diverse regional audiences, as well as overseeing script development and presenter selection. Additionally, I boosted Jawaker's YouTube presence through effective SEO strategies, achieving top search engine rankings.
My expertise also encompasses a deep understanding of market nuances in Jordan, Palestine, Lebanon, Iraq, and Saudi Arabia, providing valuable insights for app improvement and user experience enhancements. I managed Jawaker's LinkedIn profile, creating content that resonated with both company policies and the platform's audience. In terms of partnerships, I successfully handled collaborations with major regional brands like STC and Careem, thereby enhancing brand visibility and reach. Furthermore, I led the branded merchandise efforts, working closely with the design team and global vendors to source high-quality materials.
My analytical skills were applied in utilizing tools like Hootsuite, Socialbakers, and Facebook Insights for comprehensive monitoring, reporting, and strategy optimization. I continuously managed influencer marketing programs, focusing on KPI attainment and executing promotional campaigns to boost brand awareness and engagement. I was also responsible for producing and strategizing high-quality social content, adhering to the brand's voice and implementing a test-and-learn approach for ongoing improvement. Finally, my role involved supervising the marketing team, ensuring timely project delivery within budget constraints, and fostering collaboration with cross-functional teams to develop innovative engagement strategies.
As a marketing manager, I'm responsible for developing, implementing and executing strategic marketing plans for an entire department in order to attract potential customers and retain existing ones.
I'm also responsible for:
- Developing strategies and tactics to get the word out about our company and drive qualified traffic to our website and application.
-Deploying successful marketing campaigns and own their implementation from ideation to execution.
-Establishing marketing goals based on past performance and market forecasts.
- Maintaining the department's budget and ensures all marketing activities are cost-effective.
-Communicating with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
-Analyze the impact of marketing campaigns and prepare measurement reports.
-Creating a wide range of different marketing materials.
-Analyze potential strategic partner relationships for company marketing.
- Researchers and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
Plan, build and execute social media campaigns on multiple social platforms
Do the needed competitive research, bench-marking, messaging and audience identification prior to launching campaigns
Identifying opportunities to convert an online audience into subscription
Work closely with the design and content team to develop and optimize landing pages
Managing the day-to-day running of the company's main social media accounts
Reporting campaign activities on other ad platforms like AdWords and Google Analytics
Writing up social medial content and activity
Develop brand awareness and online reputation through initiating a two way engagement with people over social media platforms
Submitting weekly and monthly reports to clients and supervisors
Issuing monthly invoices of digital campaign activities
• Responsible for implementing campaigns through websites, social media, and online advertising.
• Managing the day-to-day running of the company's main social media accounts.
• Developing a social media presence across a range of campaigns and day to day activities.
• Converting an online audience into subscription members and campaign supporters.
• Creating an online community of people who can market to and keep in touch with.
• Identifying opportunities to take the business into real-time conversations with online users.
• Supporting the online media campaigns of the company in any way possible.
• Writing up social media content and activity.
• Initiating a two-way engagement with people over social media platforms.
• Maintaining and updating a user database.
• Writing weekly basis reports to clients on the performance of marketing campaigns.