Internal Communication Specialist
Pfizer - Other locations
Total des années d'expérience :3 years, 2 Mois
-Elaboration of the annual communication plan (creation of a 30 pages communication analysis)
-Design of editorial and visual content for informative assets
-Organization and publicized events, including design of promotional materials
-Development of the Onboarding concept
-Development of the Marketing strategy for assigned products (for 3 Brands)
-Led market launch of new products (more than 20 Products)
-Managing branding creatives in emerging economies
-Conduction of product packaging execution (Plus de 100 produits)
-Wrote more than 50 competitive proposals (42% resulted in new businesses)
-Maintenance and update of company website, intranet site, and internal marketing pages (for more than 10000 Articles)
-Development of an IPAD version for the web portal to transform the intranet
-Benchmarking and market analysis (competitors, consumers and users)
-Management of digital communication schedules
-Coordination and improvement of CRM tools -Implementation of an SEO strategy
-Preparation of customer loyalty program and actions Statistical analysis and performance evaluation of the sales force
-Analysis of customer feedback and online testimonials
-Implementation of permanent sales and marketing plans to achieve traffic and
- Participation in a program to instill lifelong values of teamwork and individual responsibility in at-risk children.