Brand Manager
Dabur Egypt for Personal & Beauty care
مجموع سنوات الخبرة :13 years, 5 أشهر
Developing & implementing Vatika hair cream & Vatika male styling annual marketing plan.
Managing & improving the brand P&L top line & bottom line.
Leading NPDs launches covering competitive analysis, brand RSTP, pricing model, P&L calculation & Packaging.
Budget allocation, tracking spending, and ensuring proper ROI on brand activities.
Identifying market gaps & needs, and initiate necessary research to test our hypothesis.
Developing new communication strategy for Vatika Hair gel to enhance category growth.
Lead all ATL, BTL & Digital campaigns development with 3rd parties from briefing to production & evaluation.
Enhancing the brand digital presence on key platforms; Facebook, YouTube & ecommerce.
Analyzing sales trends & market share for opportunity & gap identifications.
Working on different categories including; Tomato Paste, Juice, Dairy, Confectionary & Health Products.
Lead the project team in managing the marketing consultancy process.
Analyzing the competitors & market trends through findings from retail audits, market visits & research.
Development of the full marketing strategy to optimize and enhance brand presence in the market.
Planning & Execution of marketing campaigns based on consumer insights & market opportunities.
Oversee implementation of digital plan, design, content, and deployment of all marketing plan.
Planning and supervising direct marketing activities (ATL & BTL) with different agencies
Design & execute an annual category marketing plan & budget to achieve our strategic goals.
Handled fledging new Baby Joy Culotte launch campaign in the Egyptian Market (ATL & BTL activities).
Develop & implement marketing activities (ATL & BTL) which ensures the achievement of KPIs.
Achieving 2016 maximum value share in Dec’16, doubling our share in Dec’15.
Re-launching the digital presence of Baby Joy on all social media platforms.
Work closely with trade marketing team to activate the brand in-store to anchor leadership.
Build a revised category plan according to findings from market visits, research & retail audits.
Develop & maintain relationship with sales team & key partners to ensure benefits of association.
Detailed market study & Competitors analysis. Assessing product’s P&L and GP.
Brand re-launch in the market & Setting pricing strategy.
Coordinating with quality, planning & finance teams to improve brand equity & performance.
Prepare yearly budget & forecast with higher accuracy reaching 85% for MENA region.
Responsible for budget & optimizing trade marketing spends to achieve best utilization of our investment.
Planning of Trade marketing budget & measuring the ROI of the trade activities.
Junior Research Analyst in the quantitative team