Innovation Manager Milka Chocolates - Central & Eastern Europe
Kraft Foods Central & Eastern Europe
Total des années d'expérience :7 years, 6 Mois
Tasks:
• Lead the regional development & implementation of global platforms with the support of cross-functional teams and full engagement of the BUs
• Lead all regional Milka NPDs, accountable for the project to the final business proposition & approve local/BU activation plans
• Create a collaborative network with the BU’s to transfer learning & best practices
• Ensure pipeline sufficiency for both growth and productivity initiatives on NPD platforms
• Ensure that regional priorities & requirements influence the global platform development
• Responsible for a 3 year $150m+ innovation pipeline
Noted Accomplishments:
• Developed & Organized the first regional NPD launch execution workshop across any Kraft region
• Suggested & implemented streamlined global, regional, local NPD process for CEE region
• Reworked 3 year innovation funnel & strategy to build scale around global core platforms
• Facilitated best practice sharing across the CEE geography
Tasks:
• Lead the brand(s) strategy & innovation plan with the chocolate CLT, regional and global teams
• Initiate improved annual planning with cross-functional & agency teams
• Lead multiple teams to fulfill brand supply and innovation capabilities across several sites
• Support Marketing Director & Marketing Manager in formulating chocolate strategy
• Develop new communication platform for CDM
• Build Bitesize strategy with global platform leader
• Develop & coach direct reports
• Responsible for $49m business and a budget of $10m
Noted Accomplishments:
• Key member in the local Cadbury integration
• Achieved highest share for CDM
• Achieved highest share & market leadership for Milka in Algeria
• Key member in getting approval for the GCC chocolate business case to the CEEMA leadership team & attaining global support for 2nd key white space market for Global Kraft Chocolates
Tasks:
• Develop brand strategies and objectives
• Lead ATL & BTL campaigns
• Develop & implement of a 3 year innovation pipeline
• Manage brand financials
• Assisted in the analysis of the Biscuit U&A study
• Responsible for $18m business and a budget of $5m
Noted Accomplishments
• Reversed negative sales forecasts that were below annual plan
• Achieved the highest shares for Nabisco brands and Oreo in KSA & UAE
• More than doubled Oreo in KSA in 2 years
• 2nd place in the CEEMA region IMC Awards
• Nominated for the Kraft Global IMC Awards by CEEMA (Oreo - 2010)
Tasks:
• Lead key NPD projects & assist in developing a 3 year innovation plan
• Use Nielsen to monitor KPIs & identify opportunities
• Lead the planning & implementation of consumer driven ATL and BTL brand activations
• Lead the shoot & adaption of several TV copies
• Assist in managing $70m business and responsible for a budget of $13m
Noted Accomplishments:
• Received a rating of ‘Spectacular’ in 2008
• Set a new record of the NCFFB volume share
• GEMAS Awards for: Best Brand Re-launch (commendable) & Best Use of TV (commendable)
• Lead the turn around of the Saudi Arabia performance from declining sales & share to achieve a record Ramadan season sales
Tasks:
• Translate brand strategies to trade programs
• Prepare channel-wise strategy and programs
• Manage the category trade spend of $4.6m
• Develop customer specific activity calendars
• Ensure excellence in execution of brand priorities
Noted Accomplishments:
• Rolled-out the champion at POS program in KSA, leading to: driving best in class execution consistently throughout all channels
• Implemented innovative tactical bundles that were later extended to the entire GCC region
Tasks:
• Develop and implement sampling campaigns
• Plan and implement various brand promotions
• Lead brand specific PR campaigns
• Assist the brand managers in specific brand projects & annual planning process
Note Accomplishments:
• Launched Toblerone “One By One” in GCC
• Lead successful Oreo PR campaigns with print & TV coverage, featured in global brand book
• Key member in developing turn-around strategy for the chocolate category
Tasks:
• Assist in developing the Out Of Home (OOH) channel
• Implement the new RS distribution system
• Prepare & analyze periodic sales reports
• Assist in planning the marketing & sales activities
Noted Accomplishments
• Received a General Manager award for setting-up the Esfahan distribution network
• Team member of the Lipton Re-launch team in Iran after 30 year absence
Overview: Assisted in managing the SMB Audit Campaign (Direct Touch Campaign), and was responsible for all co-ordinations between the management team & student team.
My academic experience contributed towards understanding the essentials of the modern and rigorous business world. Courses in leadership, entrepreneurship, quantitative methods of decision-making, management, and marketing have helped me in understanding the real world business concepts, especially through strategic business cases. Along with the valuable knowledge I obtained, I believe that my university has prepared me to be an astute businessman who can have an immediate impact in the real business environment. Also, the university sharpened my skills to handle pressure, lead successful team projects, and create business & social networks, which is evident through my GPA that puts me in the top 5% of my graduating class. (Honors - 3.63/4.0) As well, I have also received an international award by AUD - "Who's Who Among Students in American Universities and Colleges" Award. Moreover, I was on the Dean's List for 3 semesters.
Conducted the 1st year of my University in Canada and had to return due to Sept.11 issues. Achieved an Overall GPA: 7.8/9.0
Graduated from school with a percentage average of 95% putting me in the top 5% of the graduating class. Received 3 distinction awards in school, and President's Shield at graduation.