Digital Performance Manager
My Athath
Total des années d'expérience :13 years, 10 Mois
- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on
investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic
& own media channels
- Identifying and testing new channels to continue to meet established critical metrics
- Part time + Remote job
Datakurser och Social Media
- Responsible for managing and cultivating strong affiliate relationships with prospective accounts.
- Acting a point of contact for affiliates.
- Manage a portfolio of accounts.
- Work cooperatively with departments like operations, marketing, sales, finance, technical and others.
- Prepare accurate and timely report of various affiliate account activities.
- Plan and implement local marketing campaigns
- Report to the Growth Marketing and Strategy Manager
- Personally managing Celebrities' accounts exclusively.
- Meeting with potential clients, those interested in doing business with us.
- Manage, Schedule, and Follow up with Daily bookings.
- Find new challenges for the team, and find new channels for advertising opportunities by myself.
- Digital Ads Reporting to Clients.
- Social Media Accounts Chart making.
- Portfolio updating.
- PR
- Managing the Sales team, receiving reports, and making decisions.
- Managing the technical team for the online media campaigns and the social media campaigns, as well as the social media accounts management.
- Work with sales, editorial, account managers and vendors to implement and oversee ad campaigns on site, mobile, app and email products
- Manage ad trafficking, ad creation, QA, and reporting
- Monitor campaigns throughout lifecycle, communicating with account managers, creative agencies and vendors on issues as needed
- Optimize campaigns, including reviewing reports and making suggestions for improved performance
- Work closely with sales, marketing, editorial, design, and tech as well as on the creation and implementation of custom advertising solutions
- Oversight of high impact calendar and inventory reservation and management
- Provide pre-implementation and post-implementation support to display publishers
- Setup, traffic, and optimize online ad campaigns in DFP, working with advertisers and ad networks to receive assets for campaign launches
- QA or troubleshoot 3rd party tags, flash files, and other advertiser-provided creatives
- Develop and streamline processes to facilitate and expedite display publisher on-boarding and case/incident tracking, as needed
- Opportunity to develop and build out exciting new Rich Media product offerings for desktop and mobile
- Provide technical support to advertisers, account managers and others via phone, email and web
- Stay abreast of current and upcoming technology product capabilities
Creating digital marketing campaigns for online channels like websites, apps and social media like LinkedIn, Facebook, Instagram and Twitter. developing market research surveys and working with customers in focus groups. working with marketing and PR professionals.
