Sales & Marketing Manager
Softnet Engineering
Total years of experience :18 years, 3 Months
Studied the awareness of home automation products in Lebanon and the GCC region.
Participated in team building and sales training events.
Monitored account executives and account teams.
Addressed client concerns and ensured the resolution of issues in a timely manner.
Maintained contact with clients - giving them regular updates.
Followed up on existing campaigns to grow key accounts.
Delivered ongoing market analysis and assessment of competitors.
Retained accounts through the development of strong relationships with key decision makers.
Targeted both offline and online consumers by a comprehensive marketing strategy.
Compared marketing expenses against established budgets.
Wrote an average of 3 press releases and media advisories each month for event announcements and public
relations efforts.
Entered and assigned new leads using CRM tools.
Set up a new branch for SoftNet Engineering in Kuwait.
Trained and followed up on new employees in Kuwait branch.
Stayed up to date with innovative products by visiting major electronics shows such as CES in Las Vegas, CeBIT in
Hannover, and CEDIA in Denver.
Worked closely with the Sales Director to prospect, pitch & close new business.
Organized weekly team meetings with staff, directors and senior managers.
Performed demonstrations on our software (HRMS solution) for major Financial Institutions in Lebanon, UAE,
& Qatar.
Trained our clients on our software (HRMS solution).
Listened attentively to clients’ feedback and worked with product development team to introduce
revolutionary service expected to generate $1M in revenues.
Set a new marketing strategy for the software once it became Cloud-enabled.
Managed project deadlines and monitored milestones through completion stage.
Collaborated with designers and the editorial team on marketing materials.
Entered and assigned new leads using CRM tools.
Researched and customized proposals for clients.
Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
Gave a new image for our HRMS software (changed logo and name).
Marketing Coordinator 02/2006 to 06/2008
eSharing Corporation - Lebanon Beirut
• Organized events to promote our services
• Monitored the market and recommended new opportunities to enhance our sales
• Wrote marketing materials such as articles, presentations, brochures, event announcements, thank you
letters, etc
• Wrote, reviewed, updated, edited, and proofread manuals, user guides, and training course materials of software applications, website contents and other various projects
• Performed software quality assurance tasks (Agile Advantage and Agile PLM)
• Organized events to promote our services
• Monitored the market and recommended new opportunities to enhance our sales
• Wrote marketing materials such as articles, presentations, brochures, event announcements, thank you letters, etc
• Wrote, reviewed, updated, edited, and proofread manuals, user guides, and training course materials of software applications, website contents and other various projects
• Performed software quality assurance tasks (Agile Advantage and Agile PLM)
Bachelor of Science: Marketing and Minor in Psychology Lebanese American University - Lebanon, Beirut • Marketing and Advertising coursework • Student government representative