Visual Merchandiser Manager
Pure Gold Jewellers
Total years of experience :10 years, 10 Months
Solely responsible for planning, designing and supervising VM activities for
More than 80 Stores across GCC.
• Designed and fabricated displays, props, and accessories for GCC Stores.
• Material specification and detailing, Vendor briefing and cost analysis.
• Closely work with Marketing and sales team to increase sales with the help of Visual merchandising.
• Working with shop floor team to maintain the store standard.
• Complete design conceptualization of all Point of Sales communication.
• Revamped 60% of floor plan and merchandising, selecting which pieces to display together and finding most appealing way to present furniture and accessories in small spaces.
• Contributed to store's winning Regional Sales Award for highest sales within one month of display overhaul.
• Collaborated with management on regular basis to strategize best ways to increase accent and sales, and trained.
• Dressing mannequin, window, hotspot, planogram.
• Execution of all campaigns keeping in mind the UAE Market.
• Mannequin styling as per brand guideline and trends.
• Co-ordinate with Area VM and store Managers and store team for any kind of VM requirement.
• Making presentation for all activities.
• Manage a staff of 100 individuals in the area of visual merchandising to maintain the brand identity.
• Restructured overall store layout and merchandising standards to improve brand image and increase sales.
• Designing marketing collaterals, for social media, print material, and advertising campaigns.
• Supplier management, material briefing and cost negotiation.
• Solely responsible for planning, designing and supervising VM activities for more than 100 stores
• Complete design conceptualization of all Point of Sales communication.
• Execution of all campaigns keeping in mind the Indian consumer and budgets.
• Material specification and detailing, Vendor briefing and cost analysis.
• Imparting training for Visual Merchandising to the store staff across India.
• Closely work with Marketing and sales team to increase sales with the help of Visual merchandising
• Merchandise planning according to the display capacity of the store.
• Designing regional window display for pan India.
• Handling varied functions under the umbrella of graphic designing - Designing print ads, leaflets, banners, posters, and other marketing collaterals.
• Visiting all stores across India to rectify VM work, trainings & other store requirements.
• Created displays for 600 stores throughout pan India.
• Composed original window displays in vacant inline stores within the malls.
• Installed and maintained holiday decorations including a full Christmas photo set with 22-foot tree and two Easter sets.
• Participated in Marketing events as photographer and coordinator for children's crafts area.
• Designing product packaging, print ads, leaflets, banners, Posters, corporate brochure and other marketing collaterals.
• Designing CD’s DVD’s Inlay, promotional event designing, Packaging, print ads, leaflets, banners, posters, Shelf talkers, danglers other marketing collaterals
❖ Graduation Complete in 2006 from Purvanchal University with 50% COMPUTER EDUCATION: ❖ Diploma in Computer Application
❖ Intermediate Passed in 2003 from U.P. Board with 50%
❖ High School Passed in 2001 from U.P. Board with 51%
❖ Diploma in web Designing ❖ Diploma in graphic designing ❖ Diploma in Auto Cad (Architecture) ❖ Diploma in desk top publishing
