Communication Director, Leo Burnett Dubai
Leo Burnett
Total des années d'expérience :20 years, 4 Mois
Major Deliverables:
Planning, organizing, and directing overall communication strategies and activities for the Corporate and Premium segment.
Playing the crucial role in conceptualizing & implementing annual strategic communication plans that include goals, activities, materials, and performance indicators
Churning effective communication strategies related to the relevant service markets
Ensuring consistency of materials & ensuring circulation of edited marketing communications
Handling a vast array of activities between information channels, platforms & agencies & judiciously preparing budgets for executing action
Recommending strategies to augment future results
Major Deliverables:
Solely responsible for analyzing data & researching on the local markets to tap the fresh operating areas
Conceptualizing & implementing both global & local strategies
Coordinating with ROs & local offices on planning local brand activities
Effortlessly supervising both regional and local executions of laid down company policies & strategies
Major Deliverables:
Portraying skills & efficiency coupled with required knowledge in handling sales of readymade garments of various brands, closely observing & analyzing customer buying pattern & procuring merchandise based on the same
Significantly contributing towards effectively planning, organizing & directing communication strategies for the organization .
Keeping a close watch on competitor’s moves, strategies implemented by them & accordingly formulating strategies to eliminate competition thus successfully promoting products & services of the organization
Strategically mapping the target market for the organization & placing appropriate products to hit the market
Mentoring & guiding teammates in achieving organization’s objectives, implementing guidelines to achieve the same & ensuring efficiency of the team mates.
ATL Communications Team Leader, Orange, Jordan Jan 2010 - May 2011
Major Deliverables:
Overseeing the advertisement activities for each segment of Postpaid, Prepaid, Products & Services, Sales Promotions, other advertisings
Collaborating effectively with advertising agencies for execution of advertising campaigns, adhering to the company policies & guidelines & implementing communication strategy in cases of positioning strategies
Deciding on communication campaigns, for all business units in line with the laid down policies & quarterly operating procedures
Channelizing efforts towards advertising campaigns, deciding on the final representation of TV & radio commercials & strategically devising the message to be conveyed
Supervising the media plan initiated by the media head for each campaign guaranteeing best exposure and reach to the target audience
Shouldering the responsibilities encompassing print material related to ATL
Mentoring & motivating staffs to ensure both personal & professional development
Major Deliverables:
Playing instrumental role in developing & managing marketing activities viz. promotional materials, direct-mail pieces, and Web site content for specific products for American Express
Collaborating with client’s representatives & effectively developing POP materials to attract potential customers
Coordinating with management & ensuring that operations are executed in line with organizational needs & long term goals
Successfully increasing new customer base for American Express by implementing strategic projects that doubled monthly revenues
monthly revenues
Senior Account Manager, Momentum/DDB, Jordan- Jan 2006- Nov 2007
Senior Account Executive, Momentum/DDB, Jordan- Jan 2005- Jan 2006
Account Executive, Momentum/DDB, Jordan- Jan 2004- Jan 2005
Major Deliverables:
• Interfacing with key client representatives to churn out appropriate marketing strategies to combat the market forces & smoothly managing the day to day operations of the organization thus ensuring hassle free operations
• Portraying strong skills in managing creative & production teams & deciding on the advertising strategies, selecting advertising vehicles, judiciously deciding on the placement & positioning of materials in order to attract consumer focus & compiling cost estimations based on previous trends