Digital Marketing Unit Head
Minapharm Pharmaceuticals
Total des années d'expérience :18 years, 7 Mois
Utilizing Marketing knowledge and expertise within the pharmaceutical sector
-Creating the Strategy and Digital Marketing plan within Minapharm, Amplifon Middle East and Josaab Foundation
-Management of different platforms (Websites, Blogs, Social Media Management)
-Content Management and tailoring content to different platforms and different audiences
-Identify trends and insights, and optimize spend and performance based on the insights
-Brainstorm new and creative growth strategies
-Advertising (Facebook, Adwords Search, Display and Video networks)
-Analyzing online activities, measure and report performance to assess against goals
-Integrating the digital marketing plan with the offline marketing department
-Collaborate with internal teams to create web designs and optimize user experience
-Branding and developing the corporate identity
-Contributed in developing and execution of marketing plan
-Managing online projects, Bright Egypt, NGO portal and PDF website, as well as using the social media for marketing and measuring purposes.
-Supervising pharmaceutical market research projects (CATI) in Egypt and Middle East countries.
-Training interviewers, checking samples of doctors provided by data collectors, supervising all interviews.
Quality checking.
Responsible for training medical representatives and marketing of dermo-cosmetical products (Mustela and Noviderm) and training for anthelminthics (Cryptonaz).
Following and fulfilling the demands of the regulatory affairs.
Collected and organized the content of the company website.
Responsible for handling the accounts of pharmaceutical companies, from briefing to delivery.
Scholarship from Ramses College for Girls