Assistant Marketing Manager
Jaz Hotel Group
Total years of experience :10 years, 5 Months
Assisting and supporting in all marketing activities.
- Assisting with the production of all hotels marketing & operational materials
- Ensuring hotel and brand standards are adhered to in all written forms of communication, either issued by the hotel
or the media including guestroom collateral, in-room TV system, hotel showcases, outlet collateral and brochures.
- Issuing and dispatching the quarterly newsletter.
- Assisting in preparing the annual marketing budget and monthly action plans.
- Providing support for marketing events and exhibitions as required.
- Updating and maintaining the marketing department's documentation and databases.
- To participate in developing new ideas such as special packages, programs, promotional activities undertaken
by sales department and/or F&B.
- Monitoring the company website and ensure that all images, content, factsheets and contact details are up-to date.
- Have full knowledge of the company’s targets/values and employ this knowledge in product marketing operations.
- Establish, maintain and continually improve the company’s image through all forms of media.
- Assisting in writing reports and analyzing data.
- Develop & maintain strong relations with media community and writing press releases.
- Day-to-day management of social media platforms, including daily monitoring and engagement with fans
across social media platforms including Facebook, , Instagram, google+ & twitter.
- Assisting in measuring the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Handling: ONE OAK Co's (online & offline) Marketing Presence, Call center and customer service by:
1- Preparing Monthly Marketing Plan for all accounts.
2- Working closely with my team to achieve and handle:
a- Online & Offline:
1- Social media:
• Full responsibilities for all our online platforms ( Face book 1oakeg, 1oaknd & 1oakp90 pages, intagaram, twitter and YouTube)
• Handling the social media pages:
• Prepare The monthly plan social media posts, and what we are posting in each day with creative ideas
• Schedule all the posts with captions
• Handling the Social media moderator; to answer all questions asked by the fans
• Handling all the complaints and reviews, update them daily
• Creating more engaging campaigns with all the clients through social media channel
• Responsible for working on increasing number of followers for each account on Instagram to reach the right segmentation
• Researching and updating the social media pages to be the best by posting new posts, creating new ads, etc.
2- Online PR:
Responsible for:
• Schedule meetings with the top online platforms that can give us the full support for ONE OAK
• Getting quotations and finalizing contracts with the best deals possible
• Preparing ideas by sending the brief of each month idea/ads to each account manager
• Follow up for receiving the content (photos\videos or articles)and posting the posts based on each platform deal
• Preparing the social media platforms announcement posts
• Follow up to update all the online menus prescience in elmenus and otlob platforms with the last updates prices regularly
3- Campaigns:
Each Marketing campaign / contest we will run our responsibility is to prepare the following
• Campaigns Name, Title/Hash tag used, Objective for the campaign and its Main Idea, Prepare number of posts/videos, PR helping in it "articles or visuals or posts" & Campaigns status/results
4- Events:
Outdoor events:
• Search for the best events that will match our targeted segmentation
• Searching, organizing, planning and attending events including mega events or exhibitions
• Take approvals & Pay quotation
• Prepare the menu, events message, the booth “if found”, Uniform in the event & all thing you will take to event
• Gather and maintain leads into CRM as needed.
Indoor events:
• Updating the Calendar for all events taking place at ONE OAK with each marketing campaign "new year, valentine, Ramadan, contest, etc.
5- SMSs:
• Getting the best quotation possible
• Preparing the SMS for the targeted Segmentation
• Sending the SMS and following up for responses
b- Customer service & call center Manager:
• Starting from Interviews and classifications for agents to doing and following on getting the agents the full orientation and training system till taking calls
• Call theme and scripts full orientation
• Preparing the most questions asked by the fans with each answer to support and help in the call process with clients
• Customer service and handling complaint full training & Logging full customers' data
• Scheduling shifts to cover all hours and preparing monthly & daily reports
• Supervising all the qualities and telephone technique for all agents
• Up selling and menu knowledge training
• Monitor all the calls received
• Preparing the marketing message announcement for all the agents in each call
Develop easy-to-use, clear, concise, comprehensible content.
Create sites that are optimized for search engines.
Develop relationships with websites to obtain quality links.
Improve search-engine rankings.
Develop and maintain social media profiles on Twitter, Facebook, and Instagram.
Send out quality messages on these channels.
Drive traffic to websites using a variety of methods.
Ensure content appears high on search rankings.
Develop pay-per-click advertising campaigns.
Create Internet ads.
Establish an effective presence on social media sites.
Monitor a company's online reputation.
Approve or delete comments on blogs or articles.
Highlight and encourage positive comments.
Manage and deliver email lists.
Design and deliver emails.
Integrate other online presences including social media outlets with email campaigns.
Follow up on responses.
Solicit customer feedback and optimize campaigns accordingly.
Advertising Agency:
Creating a portfolio of client accounts and monitoring the ongoing activities related
Managing, reviewing progress and delivering the client’s advertisement projects.
Conducting meetings with the clients as well as informing them about the current work status of their projects.
Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
Monitoring work performance of colleagues and setting sales targets.
Recruiting and training new account executives.
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