Sr. Paid Ad Sepcialist
DMYourBusiness
Total years of experience :8 years, 6 Months
As a paid ad specialist, I was responsible for creating and managing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and others. This will typically involve the following tasks:
Researching target audiences and identifying the most effective platforms and channels to reach them
Setting up and optimizing campaigns, including defining budgets, targeting options, ad creatives, and landing pages
1. Analyzing campaign performance and making adjustments to improve results
Collaborating with other members of the marketing team to align paid ad campaigns with overall marketing strategies
2. Providing regular reports on campaign performance and making recommendations for improvement
3. Staying up to date on industry trends and new advertising opportunities
In addition to these technical responsibilities, I was also responsible for managing relationships with clients or stakeholders, preparing proposals and presentations, and presenting results to internal and external audiences.
As a digital media specialist, my responsiblty includes planning, executing, and optimizing digital media campaigns across a variety of platforms. This may involve the following tasks:
1. Researching target audiences and identifying the most effective platforms and channels to reach them
Setting up and optimizing campaigns, including defining budgets, targeting options, ad creatives, and landing pages
2. Analyzing campaign performance and making adjustments to improve results
3. Collaborating with other members of the marketing team to align digital media campaigns with overall marketing strategies
4. Providing regular reports on campaign performance and making recommendations for improvement
Staying up to date on industry trends and new advertising opportunities
In addition to these technical responsibilities, i also responsible for managing relationships with clients or stakeholders, preparing proposals and presentations, and presenting results to internal and external audiences. i worked with a variety of digital media channels, including social media, paid search, display advertising, and others.
Design digital media campaigns aligned with business goals
Coordinate the creation of digital content
Manage end-to-end digital projects
Establish our web presence to boost brand awareness
Maintain a strong online company voice through social media
Liaise with Marketing, Sales and Product development teams to ensure brand con-sistency
Suggest and implement direct marketing methods to increase profitability• Monitor ROI and KPIs
Track and analyze direct and interactive marketing campaigns.
• Developed the websites and maintained with SEO.
• Send messages to those who have opted in for messages.
• Ensure messages are sent in proper form and template.
• Follow up on interested respondents.
• Place orders for products.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• Develop custom programs to extend the functionality of websites.
Maintaining and updating the website.
• Build and execute social media strategy through competitive research, platform de-termination, benchmarking, messaging and audience identification