Naglaa Hassan, Marketing Manager

Naglaa Hassan

Marketing Manager

CADCAMCIM Solidworks

Location
Egypt - Cairo
Education
Diploma, E-Marketing Diploma
Experience
22 years, 7 Months

Share My Profile

Block User


Work Experience

Total years of experience :22 years, 7 Months

Marketing Manager at CADCAMCIM Solidworks
  • Egypt - Cairo
  • My current job since December 2012

1. Maintain online E-marketing (Social Media including Facebook - Twitter - Google+ ….etc) - Search Marketing Optimization - Banner Advertising - Search Engine Optimization- Graphic Design
2. Develop and implement promotional strategies and marketing & communication plan which promotes and maintains effective public relations in order to maintain the prestigious image of the company
3. Develop and maintain knowledge of market trend, competition and customers
4. Developing media contacts, organizing and coordinating promotional and other press activities to promote effective public relation
5. Implementing and developing corporate branding
6. Maintain positive relationship with the local and international media advertising
7. Maintain the annual department budget, forecast and cost control initiative
8. Maintains awareness of competitions performance (Competition Analysis)
9. Continuously sources new business through research of local media and market intelligence

Marketing Manager at Intercontinental Hotel Regency - Bahrain
  • Bahrain - Manama
  • December 2010 to December 2012

I consistently met and exceeded the annual key performance objectives, with proven track record in business development within the GCC leisure, corporate and government segments by managing and developing sales and marketing team, budgeting and forecasting, Conference and event organizing, Developing and implementing promotional strategies, marketing & communication plan which promote and maintain effective public relations in order to maintain the prestigious image of the company, Develop and maintain knowledge of market trend, Maintain online E-marketing including social networking media, banner ad, search engine optimization, search marketing optimization, Developing media contacts, organizing and coordinating promotional and other press activities to promote effective public relation, Implementing and developing corporate branding, Maintain positive relationship with the local and international media advertising, Maintains awareness of competitions performance (Competition Analysis), Market Segment analysis and maintain key action plan and objective for each segment, and Graphic Design and Web developer

Cluster Marketing Manager at Trianon Hotels and Resorts
  • United Arab Emirates - Abu Dhabi
  • December 2009 to November 2010

I consistently met and exceeded the annual key performance objectives, with proven track record in business development within the GCC leisure, corporate and government segments by managing and developing sales and marketing team, budgeting and forecasting, Conference and event organizing, Developing and implementing promotional strategies, marketing & communication plan which promote and maintain effective public relations in order to maintain the prestigious image of the company, Develop and maintain knowledge of market trend, Maintain online E-marketing including social networking media, banner ad, search engine optimization, search marketing optimization, Developing media contacts, organizing and coordinating promotional and other press activities to promote effective public relation, Implementing and developing corporate branding, Maintain positive relationship with the local and international media advertising, Maintains awareness of competitions performance (Competition Analysis), Market Segment analysis and maintain key action plan and objective for each segment, and Graphic Design and Web developer

Marketing Manager at Al Manzel Hotel
  • United Arab Emirates - Abu Dhabi
  • May 2008 to November 2009

Proven track record in Business development within the corporate, Leisure and Government, segment (Developing and managing sales and Marketing team)
2. Maintain online E-marketing (Social Media including Facebook - Twitter - Google+ ….etc) - Search Marketing Optimization - Banner Advertising - Search Engine Optimization- Graphic Design
3. Develop and implement promotional strategies and marketing & communication plan which promotes and maintains effective public relations in order to maintain the prestigious image of the company
4. Develop and maintain knowledge of market trend, competition and customers
5. Developing media contacts, organizing and coordinating promotional and other press activities to promote effective public relation
6. Implementing and developing corporate branding
7. Maintain positive relationship with the local and international media advertising
8. Organizing and Coordinating Conference and events
9. Strategic sales into needs period and gaps to maximize revenue and profitability
10. Maintain the annual department budget, forecast and cost control initiative
11. Maintains awareness of competitions performance (Competition Analysis)
12. Continuously sources new business through research of local media and market intelligence
13. React to integrated promotional campaigns such as direct mail and advertising to seek out prospective and susceptive clients
14. Market Segment analysis and maintain key action plan and objective for each segment

Marketing Manager at Le Royal Meridien Abu Dhabi
  • United Arab Emirates
  • November 2006 to May 2008

Developing and implementing promotional strategies, marketing & communication plan which promotes and maintains effective public relations in order to maintain the prestigious image of the company, Develop and maintain knowledge of market trend, Maintain online marketing, Developing media contacts, organizing and coordinating promotional and other press activities to promote effective public relation, Implementing and developing corporate branding, Maintain positive relationship with the local and international media advertising, Maintains awareness of competitions performance (Competition Analysis), React to integrated promotional campaigns such as direct mail and advertising to seek out prospective and susceptive clients, Market Segment analysis and maintain key action plan and objective for each segment

Sales Executive at InterContinental - Abu Dhabi Hotel
  • United Arab Emirates - Abu Dhabi
  • June 2005 to November 2006

Developing and implementing promotional strategies, marketing & communication plan which promotes and maintains effective public relations in order to maintain the prestigious image of the company, Develop and maintain knowledge of market trend, Maintain online marketing, Developing media contacts, organizing and coordinating promotional and other press activities to promote effective public relation, Implementing and developing corporate branding, Maintain positive relationship with the local and international media advertising, Maintains awareness of competitions performance (Competition Analysis), React to integrated promotional campaigns such as direct mail and advertising to seek out prospective and susceptive clients, Market Segment analysis and maintain key action plan and objective for each segment

Administrative Assistance at Intercontinental City Stars***** and Holiday Inn**** Hotels
  • Egypt - Cairo
  • May 2003 to June 2005

. Performs highly responsible administrative work in support of a department Director. During periods when the Director is absent or unavailable, monitors office activities and refers requests for action / information to appropriate personnel.
2. Takes decision and use initiative when required.
3. Interacts effectively with internal and external customers
4. Review and proof reads outgoing correspondence, reports ..etc. check format, grammar and punctuations, and makes correction as needed.
5. Composes administrative correspondence based on verbal or written instructions. Tracks action correspondence, reminds staff of deadlines, and performs other administrative function, including processing sensitive and confidential matters.
6. Distributions of Customer Survey forms and responds to customers on timely basis.
7. Prepares materials in advance of meetings, ensures Director is apprised of appointments and related topics, takes down the minutes of the meeting and distributed.
8. Updates both Manager’s and personal diaries (Outlook).
9. Follow-ups/prepares invitations and organizing Manager’s luncheons/other functions.
10. Maintains at all times an up-to-date and easily accessible filling system.
11. Serves as resources to other administrative staff concerning format, office procedure, and standard business practices.
12. Offers assistance/advice to employees whenever required.
13. Performs related duties and special projects as assigned.
14. Offers assistance to Junior Secretaries whenever required or requested.
15. Organizes Manager Travel arrangement i.e. ticketing, accommodation, cash advance, and schedule of visits and submits expenses statements and other reports.

Administrative Assistant at InterContinental Pyramids Park Hotel
  • Egypt - Cairo
  • October 2001 to April 2003

1. Performs highly responsible administrative work in support of a department Director. During periods when the Director is absent or unavailable, monitors office activities and refers requests for action / information to appropriate personnel.
2. Takes decision and use initiative when required.
3. Interacts effectively with internal and external customers
4. Review and proof reads outgoing correspondence, reports ..etc. check format, grammar and punctuations, and makes correction as needed.
5. Composes administrative correspondence based on verbal or written instructions. Tracks action correspondence, reminds staff of deadlines, and performs other administrative function, including processing sensitive and confidential matters.
6. Distributions of Customer Survey forms and responds to customers on timely basis.
7. Prepares materials in advance of meetings, ensures Director is apprised of appointments and related topics, takes down the minutes of the meeting and distributed.
8. Updates both Manager’s and personal diaries (Outlook).
9. Follow-ups/prepares invitations and organizing Manager’s luncheons/other functions.
10. Maintains at all times an up-to-date and easily accessible filling system.
11. Serves as resources to other administrative staff concerning format, office procedure, and standard business practices.
12. Offers assistance/advice to employees whenever required.
13. Performs related duties and special projects as assigned.
14. Offers assistance to Junior Secretaries whenever required or requested.
15. Organizes Manager Travel arrangement i.e. ticketing, accommodation, cash advance, and schedule of visits and submits expenses statements and other reports.

Education

Diploma, E-Marketing Diploma
  • at American University Cairo
  • May 2001
Bachelor's degree,
  • at Faculty of Arts
  • May 1998

Specialties & Skills

Public Relations
Brand Consultancy
Graphics Development
Budget Management
Marketing
Microsoft Office
Web Developing
Business report Writing
Graphic Design Development
Social Networking Developing
Strategic Selling
Marketing Planning
Negotiation Skills
Leading and Coaching Skills
Communication & Public Relation
Administration, Planning, Analytic and Presentation Skills
Budgeting & Forecast
Training and Developing Planning
Electronic Marketing

Languages

English
Expert
Arabic
Expert

Training and Certifications

Diploma in Online Marketing & Social Media (Certificate)
Date Attended:
April 2013
Valid Until:
May 2013
Starwood Professional Sales Skills (Certificate)
Date Attended:
July 2007
Valid Until:
July 2007
Strategic Selling (Certificate)
Date Attended:
December 2010
Valid Until:
December 2010
TOEFL Preparation (Certificate)
Date Attended:
March 2001
Valid Until:
June 2001
Successful Conference Sales (Certificate)
Date Attended:
May 2006
Valid Until:
May 2006
Global Brand Standard -Starwood (Certificate)
Date Attended:
April 2008
Valid Until:
April 2008
Business Report Writing (Certificate)
Date Attended:
May 2002
Valid Until:
August 2002
Accelerate Leadership Development Program (Certificate)
Date Attended:
January 2011
Valid Until:
January 2011
Starwood Marketing Strategy & Promotional Plan (Certificate)
Date Attended:
January 2008
Valid Until:
January 2008

Hobbies

  • Swimming, Reading, Painting