General Sales Manager
Egypt Gold
Total years of experience :14 years, 6 Months
- Held a sales director position in Egypt
- Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
- Establishes sales objectives by forecasting and developing annual sales quotas for all our branches; projecting expected sales volume and profit for existing and new products based on pricing of our gold jewelry.
- Implements sales programs by developing field sales action plans.
- Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
- Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
- Completes sales operational requirements by scheduling and assigning employees; following up on work results, making sure Factory is supplying us with the needed quantities on time when needed based on target.
- Maintains sales staff by recruiting, selecting, orienting, and training employees.
- Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
- Contributes to team effort by accomplishing related results as needed.
- Held the head of Enterprise National Key accounts in Egypt
- Handling all targets for the national key accounts amoung Egypt
- Managing a portfolio of key accounts generating more than 156 million EGP/ year
- Ensuring a qurterly revenue increase for the national segement
- Managing and directing a team of 2 supervisors & 8 account managers
- Ensuring customer satisfaction in all levels within the national key accounts
- Operating and managing daily activities within the team
- Recruiting and training all required candidates in the team
- Managung a yearly retention budget for the national accounts
- Directing accuasition budget for the team to ensure achievig excellent results.
- Managing and coaching a team of Key Account Managers
- Ensuring the delivery of the customers’ needs on time.
- Meet with Key Accounts clients, assisting my team in maintaining relationships, negotiations and closing deals.
- Participates in the set up of tailoring special commercial propositions to key accounts based on their needs to go for exclusive agreements aiming to lock our existing database and attack the competition.
- Adopting an aggressive retention strategy to sustain our revenue share.
- Manage Day to Day work flow.
Held Personal Loans selling team in the Central Region
Handling all branches targets in central region.
Managing and directing a team of 32 Direct sales upgradable to 50
Responsible for the sales infrastructure design
Operating and managing the outsourcing company to achieve all given targets
Recruiting and training all required candidates in the sales operation
Target market : Identify target segments and products positioning strategy
Feasibility studies: profitability, value proposition.
Competition: Products Market share & Country Market share Analysis.
Risk mitigation: collection cycle analysis.
Portfolio Management :analysis, pricing aspects,
Call center: activities analysis, measure service level
Marketing & Advertising: campaign lunching & Management.
PR: manage sponsorships and contribute in society events.
Sales: monitoring, staff directing, training and motivating.
Portfolio Management:
Portfolio cross functional and profitability segmentation.
Structure a new Clients Data base based on Profitability segmentation (core, medium & high value).
Amending scoring system parameters.
Conducted a Full Documentation, procedures, turn around time, and scoring system revision
Products Desigining :
Designed ABC Credit Card product .
ABC Direct Sales Operation Support :
Handling the launch of the direct sales operation in ABC with 20 direct sales and two team leaders to be upgraded to 50 Direct sales and 5 Team Leaders
Setting and confirming the commission structure and its work flow
Selecting the outsourcing company & the sales location
Assigning a sales head to handle the operation
- Forecast and achieve the annual sales targets.
- Identify the best acquisition channels - in terms of quality, quantity and cost of the Sales function.
- Define, develop and manage all legal aspects of the Sales Agency relationship.
- Forecast, manage and control Sales Budget.
- Develop, modify and deploy required Sales Systems and Software.
- Design and prepare various MIS reports, to improve the department effectiveness.
- Managing recruitment campaigns fulfilling the agencies organizational structure and manpower plan.
- Structure and evaluate Sales compensation.
- Developing compensation & performance measurement systems, long-term rewarding/retention plans ensuring a highly motivated/rewarded sales organization.
- Analyze agency performance and recommend corrective actions.
- Recruit, train and retain world class, sales executives.
- Sets clear direction for his organization and ensure every body is following it.
- Develop, and deploy Sales Training.
- Develop sales process to manage applications handling.
- Managing and ditecting 6 Area Sales Managers
- Handling both field and office trainings for Sales team
- Continuously generating prospect customers for my sales team
- Working hard on achieving all given targets
- Operating with the highest standard of personal integrity
- Building internal team spirit to help in achieveing our targets
- Thanaweya Amma Degree, June 1993 Port Said School, Zamalek - Primary school, Saint Joseph School, Zamalek