Nahid Al Sawalhi

Key Responsibilities:

Strategic Management
Lead Retail Banking and Premier Banking activities in business development by leading through example with consistent work ethic,
attitude, and professionalism, participate in sales presentations of bank products/services, and promote high-quality customer relations.
▪ Spearhead in all phases of strategic branch-level planning, including cost budgeting, pricing strategies, revenue projections and local
bank competition
▪ Provide continuous assessment of branch territory and potential client base, while furnishing oversight and guidance regarding
effective deposit acquisition strategies, pricing, and market trends
▪ Approve / amend Key Performance Indicators for the purpose of performance monitoring and quality measurement and systematic
monitoring of the achievements in terms of assets and liabilities

Sales & Marketing
▪ Create and implement marketing and sales strategies while tracking progress versus established internal and external industry
benchmarks, focusing on both revenue generation, deposit acquisition, and brand awareness
▪ Develop support staff to aid in effective sales, marketing, and client service operations, delegating important tasks and assignments
while providing timely follow-up to ensure task completion
▪ Maintain a strong working knowledge of the bank product/services suite and respective banking marketplace, including pricing and
regulatory trends as well as local competitor strategies
▪ Plan, manage and control the activities of branch Retail Banking business to achieve optimum performance and productivity in order
to generate profitable, yet controlled growth and position HSBC as the best customer service provider in the UAE financial services
market. Improve service quality and reduce costs, maximize all levels of resources ensuring to deliver high quality banking.

Operations Management
▪ Act as a single point of contact between Head office and area management to facilitate information flow and drive operational
efficiency
▪ Analyze and report on the performance of the branch and the team, identify trends, potential problems and opportunities and propose
and implement ways to improve performance
▪ Perform adherence to Group, Central Bank and anti-money laundering Policies and procedures and develop procedures to facilitate
operations of the department.
Customer Service Management
▪ Contribute to the development of retail banking client experience
▪ Review of client database and exploring possibilities for additional business
Team Leadership
▪ Identify and utilise talent among team members with focused training efforts, targeted professional recruitment, and the promotion
of a performance-based work environment
▪ Carry out all required branch team management activities, including effective implementation of performance management processes

• Designed and executed strategies for the branch that streamlined the processes, customer service, and product knowledge
• Coach, mentor and train all branch, premier and wealth staff to increase their skill and confidence levels to sell products
• Develop the branch portfolio through reviewing & evaluating areas of development and create plans to improve processes
• Review the existing portfolio and evaluate the status to create plans of improvements and increase the portfolio size
• Conduct regular weekly meetings with the head of departments to discuss the support needed to achieve KPI’s
• Evaluate and assess the happiness levels of the branch staff through connecting and meeting with employees daily
• Assess and audit the client meetings that are scheduled by the wealth and premier staff, through attending meetings to understand the level of product knowledge & service being applied with the potential clients while meeting top-level CEO’s
• Provide guidance, training, and feedback from assessing staff member skills regularly to ensure increased skills and service
• Develop employees through providing continuous opportunities for development of their skills and weaknesses
• Create and implement performance improvement plans to measure and monitor the development of all the branch staff
• Encourage and inspire the head of departments to spend time on the floor engaging with customers to lead by example
• Lead the morning and afternoon 15min huddle to discuss the daily plan & achievements to recognize and provide feedback
• Lead by example through demonstrating ethics, positive attitude, professionalism, punctuality, and hard work daily
• Assessed & streamlined retail banking and premier banking processes through promoting high-quality customer relations
• Prepared the branch for the annual audit, ensured compliance with controls, and rectified and reported areas of risk
• Implemented group compliance policies and implemented recommendations made by auditors and external regulators
• Execute a balanced financial business plan for overall business operations with clear direction on business objectives