Naida دي كاسترو

Sales Supervisor
July 2, 2008 - February 28, 2013
SANITARY CARE PRODUCTS ASIA, INC.

 Handles 7 sales people and 45 merchandisers.
 Maintains the branch total operations and ensures its profitability.
 Monitor Sales, conducts training and reviews performances both personnel and clients.
 Manage and motivate a team to increase sales and ensure efficiency.
 Develop and implement strategies to build and increase sales volume.
 Managed stock levels and merchandising, and make key decisions in brand building & stock control.
 Oversee sales and marketing promotions.
 Direct the actual distribution or movement of a product or services to the customers.
 Coordinates sales distribution by establishing sales territories, quotas and goals and by establishing training programs for sales representatives.
 Analyzed sales statistics gathered by staff to determine sales potential and inventory requirements, and
 Monitor the preferences of the customers.

Senior Trade Marketing Officer
SANITARY CARE PRODUCTS ASIA, INC.

 Primarily responsible for the Trade Marketing of company’s products.
 In charge of sales development, product promotions and monitor cost to sales ratio.
 Negotiates with supermarket owners for marketing promos and initiatives to improve/sustain sales performance.
 Analyzes statistics data and figures-out product movements and company exposure.
 Conducts performance review on Key accounts.
Significant Achievements:

 Increased sales from 150, 000.00/mo. to 700, 000.00/mo. For the first 3 months assuming the position of Sales Supervisor as well Senior Trade Marketing Officer.
 Thereafter, increasing sales to 1.5Million/mo. by the end of 2009 and subsequently, 4Million by the end of 2011.

Distributor Sales Supervisor cum Executive Assistant to the Managing Director June, 2005 - March, 2008
BEREDO MARKETING & GENERAL MERCHANDISE


 Conduct field work with salespeople.
 Coach individual team members (DSP) in performance needs, bolstering their sales
strength and correcting weaknesses.
 Ensuring company/principal plans, strategies implemented correctly and effectively.
 Evaluate DSP performance based on standard set and sales accomplishments for:
- New accounts gained.
- Introduced new product.
- Must - carry.
 Monitor closely A/R to trade and corrective action taken within 3 days on delinquent accounts.
 Supervise, Train and retrain DSP on basic call procedure, inventory (ICO) management.
 Give regular feedback so that people know were they stand in their work.
 Organizes the overall work process, plans for its execution and establishes priorities.
 Control DSP’s expenses, maintaining and updating the required report form.
 Effective communicating competitor activities, in - store issues / problems or opportunities.

Executive Assistant to the Managing Director

 Provide administrative jobs and organizational support to the Managing Director.
 Manage Senior Manager’s diary; schedule appointments, and organized travel details.
 Received and screened phone calls, prepared official business correspondences as well as reports.
 Attend meetings; took minutes, and distributed the same to Department Heads.
 Respond to inquiries by providing information regarding the services offered by the company.

Sales Coordinator/Marketing Assistant, April, 2002 - January, 2005
TOYOTA BATANGAS INC.

 Assume receptionist duties, greet public and refer them to appropriate staff members, answer phone, route calls, and take messages.
 Assist staff with administrative duties as requested.
 Provide training to staff on database encoding.
 Assist with completion of necessary statistical reports as requested.
 Compile statistical information for Executive Director as requested.
 Distribute incoming mail and prepare outgoing mail including bulk mail.
 Order office supplies and monitor inventory.
 Update and maintain mailing lists.
 Facilitate special event registration and execution.
 Assist with various program operations as requested.
 Assisted the marketing manager and the marketing team with all marketing activities.
 Assisted team with developing product descriptions.
 Assisted with the production of marketing materials.
 Coordinated the production of a wide range of marketing communications
 Provided support for marketing events and exhibition displays.
 Wrote articles and designed promotional adverts.
 Prepared marketing blogs and looked after social media marketing.
 Kept marketing department’s documentation and databases up-to-date.
 Validated product inventory and updated promotions.
 Participated in weekly team meetings and other key meetings to gain exposure to the business.
 Completed other projects as assigned.