Nancy Rani

• Collaborated with regional marketing stakeholders to support website content strategies aligned with demand
generation and lead acquisition objectives
• Coordinated website content updates using Sitecore CMS while ensuring SEO best practices and content accuracy.
• Developed and executed digital content strategies for online channels and partner retailers
• Managed product content in Sitecore CMS and DAM, ensuring accurate product data, taxonomy alignment, and SEO
optimization
• Partnered with design and development teams to implement website enhancements, landing page updates, and
campaign-specific web experiences
• Developed conversion-focused landing pages and conducted A/B testing to improve lead generation, engagement, and
conversion performance
• Optimized content for search discoverability, including keyword strategy, meta titles, and structured product
descriptions
• Supported SEO initiatives through content optimization, metadata management, keyword alignment, and technical
best practices
• Produced regular analytics reports using GA4, Siteimprove, and SEMrush, monitoring website traffic, engagement,
conversions, and search visibility while providing recommendations for continuous optimization
• Coordinated deadlines, deliverables, and approvals across design, analytics, development, and regional marketing
teams to support end-to-end campaign execution
• Developed, tested, and implemented targeted email campaigns, including audience segmentation, marketing form
creation, QA, and performance monitoring
• Managed website content updates, brand governance, and annual content calendars to ensure accuracy and
consistency across digital channels
• Created and maintained project plans, campaign calendars, and trackers to ensure successful delivery of marketing
initiatives

• Supported execution of integrated digital marketing campaigns across web, email, and social media channels,
contributing to campaign rollout and audience engagement
• Coordinated with cross-functional teams (marketing, design, and content) to manage campaign timelines, approvals,
and deliverables
• Assisted in developing campaign briefs and ensuring alignment between messaging, creative direction, and marketing
objectives
• Assisted in email campaign execution including scheduling, testing, audience segmentation, and reporting
• Contributed to landing page updates, SEO improvements, and email marketing execution to support campaign
performance and visibility
• Helped maintain consistent messaging and content alignment across multiple channels and audience segments
• Supported tracking and reporting of campaign performance metrics, helping stakeholders review engagement and
campaign outcomes
• Created digital marketing assets including social media creatives, email campaigns, presentations, promotional
materials, and campaign visuals
• Supported event marketing activities including planning coordination and campaign promotion execution

• Supported execution of enterprise digital marketing campaigns for financial technology products across global markets,
contributing to product awareness and engagement initiatives
• Collaborated with cross-functional teams including IT, product, and security to support CMS workflows, publishing
processes, and digital content delivery
• Managed enterprise website content using Sitecore CMS, ensuring content accuracy, consistency, governance
compliance, and structured information architecture
• Contributed to GTM execution for product and campaign launches, supporting landing pages, email campaigns, SEM,
and SEO initiatives
• Assisted in planning and structuring campaign content aligned with product positioning and customer communication
goals
• Supported development of customer-facing marketing materials, product launch communications, and digital campaign
content.
• Ensured WCAG accessibility compliance across web pages, marketing assets, and digital content formats
• Worked in Agile environments managing marketing requests, prioritization, and campaign delivery timelines across
multiple stakeholders
• Supported reporting and performance analysis of digital campaigns to improve engagement, reach, and optimization
decisions