Nardjiss Brichni

Spearhead major strategic initiatives across the MENA region:
o Lead successfully the clusters integration project (Middle East & North
West Africa), within 6 months, delivering step change plan, Team
reorganization, clear internal communication engagement & strong
execution plan for operational efficiency with a consistent focus on
customer experience and continuous improvement.
o Lead and Act as a trusted strategic partner to deliver 2030 Cluster vision
within 8 months, including portfolio segmentation & prioritization,
budgeting, P&L optimization, New GTM model, branding & internal
engagement with all layers until field Team.
o Lead manufacturing prioritization within MENA region, including
monitor competitive dynamics and broader industry developments,
deliver insights and strategic analysis, business cases preparation &
negotiation within internal global teams & external stakeholders, CMOs
prospection.
o Co‑create one customer‑centric projects across MENA PH, collaborating
with Product Team Lead and Capability Cluster Heads to strengthen
customer retention and deliver improved patient and customer
outcomes in line with DSO principles.

Identify and assess the relevance of market developments, emerging opportunities, and potential threats,
ensuring strategic agility and informed decision‑making:
o Formulate and communicate the business strategy and organizational objectives, aligning teams
around clear priorities and a unified vision that results in yearly attainment of objectives.
o Lead effective resource management, optimizing structures, processes, and operating models to
enhance efficiency and overall business impact, results in a continual positive bottom line growth.
o Lead major external institutional projects and cross‑stakeholder initiatives, which results in access
to products.

Lead the regional Oncology strategy with full accountability on P&L, ensuring performance governance,
embedding KPI frameworks, launch excellence, operational readiness, and strong execution across MENA:
o Triple digit growth on launch product and accelerated registration in Egypt & Gulf.
o Accelerate planning & execution of launch readiness, ensuring deep cross-functional alignment
with regional and global partners.
o Serve as the regional Oncology ambassador, shaping scientific and strategic collaboration with TLs
and global teams translated in RWE study implementation in some countries in MENA.
o Objective attainment on mature products despite LOE & establishment of new GTM.

Lead the regional Cardiovascular LOE strategy with full accountability on P&L, ensuring performance
governance, embedding KPI frameworks with a strong execution across MENA:
o Single digit growth across MENA with planning and execution of new GTM.
o Coach and guide Cross-functional Managers ensuring consistent and impactful customer
engagement each 90days cycle.

Lead the regional Cardiovascular & Ophthalmology strategy with full accountability on P&L, ensuring
performance governance, embedding KPI frameworks with a strong execution across all African French
specking countries :
o Double-digit growth across cluster in Ophthalmology the three years, and accelerated access in
Tunisia & Ivory Coast, plus, shifting CV performance to a single digit growth within 9 months with
planning and implementation of new GTM in western countries.
o Built, established, and strengthen relationships with key stakeholders, supporting strategic
influence and long‑term partnership development & implementation of Access programs in
ophthalmology.
o Implement Nucleus approach & Coach Cross-functional Managers ensuring consistent and
impactful customer engagement each 90days cycle.

Develop and execute the strategic and tactical brand plan, with P&L accountability, continuously
monitoring product performance and adjusting actions to maximize impact:
o Design and implement a full multichannel engagement strategy that enhances customer experience
and drives brand visibility (100% coverage, 90% retention, email: 60% of Open rate, 30 click
through rate).
o Accelerate planning & execution of launch readiness product plan ensuring deep cross-functional
alignment with regional and global partners.
o Build and strengthen trusted relationships with key opinion leaders, fostering advocacy, scientific
exchange, and long‑term partnership results in integration of product in National guidelines.

Oversee business management and performance monitoring to drive sustained strategic and financial
growth across the unit with full P&L accountability across Northwest Africa:
o Lead the business unit strategy and promotional planning; ensuring flawless execution aligned
with budget, timelines, and corporate objectives results in delivering the plan with a single digit
growth.
o Co‑lead, in partnership with Market Access, negotiations with authorities to accelerate approval
pathways and secure timely launch of a new oncology therapy by delivering Access program in
Morocco & Algeria.
o Ensure effective sales team leadership, capability development, and performance management to
deliver strong commercial results despite the fact that Lilly departure from NWA with smoothness
in communication & handovers with global Teams.

Develop and execute the strategic and tactical brand plan, with P&L accountability, continuously
monitoring product performance and adjusting actions to maximize impact:
o Led diabetes portfolio strategy and successful launches with three major partnership programs
with national diabetes societies.
o Designed behavioral‑based omnichannel engagement.
o Planning & execution of launch readiness of GLP-1 in Morocco, Biosimilar in Algeria, ensuring
deep cross-functional alignment with regional and global partners.