Nasri Nasr

AlUla, a destination of outstanding natural and cultural significance in North-West Saudi Arab
ia, being developed by the Royal Commission, becoming one of the country’s most important
archaeological and cultural destinations and welcoming visitors from around the world,
encompassing a broad range of initiatives across archaeology, tourism, culture, education and
the arts, reflecting the ambitious commitment to cultivate tourism and leisure in Saudi Arabia,
outlined in Vision 2030.
I lead and oversee the destination’s Marketing digital transformation programme, estab
lishing an integrated
Martech stack, ranging from we
bsites, booking journeys, ticketing systems, mobile app, digital experience platform, e-commerce, digital asset management, CDP, CRM, and other third party
channels ...
Coach and lead the internal digital team across experience, strategy, data, IT, ticketing, to
continually deliver in a high performing environment in collaboration with agencies delivering on
digital, creative, booking, and others.

My role with Omnia is to lead the digital agency, by managing and guiding the full delivery team
into successful and personalised digital transformations leveraging unified customer data, and
other DXP products, while also supporting the agencys growth & global expansion, and
providing strategic advice to the C-level leadership and senior management, contributing to
agency-wide initiatives and development activities at an executive level. Part of my key
responsibilities are also the ownership of the digital P&L, supporting the business development
team in sales and proposals, hiring the right talent for the teams, ensuring the right processes
and tools are in place, and overseeing successful deliveries and relationships with all clients.

Managing the business operations, P&L and Headed the Digital Transformation of major
corporate regional clients.
Some ofthe Clients - Projects:
Swarovski Lebanon
Coldwell Banker Lebanon
AlJazeera Qatar
Miele Lebanon
Brokers XP
Integrated Telecom Saudi Arabia
La maison du Bonheur Lebanon
Sparks

Web Development of the Honda and Land Rover Lebanese websites using ASP.Net & SQL
Server05
Senior IT Exec. for the Headquarters
System Support (Kerridge)

working from the users point ofview, by creating thoughtful digital userjourneys and designs
across multiple channels, that are functional, capable and beautiful at the same time.

I was hired for setting up the new regional expansion office of the Global digital business in
Dubai, growing and leading it to become a base of operations delivering successful digital
experiences to clients across the MEA, with multi-million dollars in revenue from clients such as:
Emirates NBD (Largest bank in the UAE), EMAAR (Largest developer in the region), DP World
(Largest port authority in the world), Yas Island (Destination of F1, Warner Brothers, Louvre, etc...),
Federal Government of Dubai.

My responsibilities included agency operations, implementing strategic plans, performance
oriented goals to drive company P&L outcomes and revenue streams; growing and leading the
Digital Delivery teams into success; leading the Marketing & BD teams strategy, planning &
execution.

Heading the Delivery and the digital project management department, where my key pillars
are:
Optimise Digital Transformations and projects deliveries
Team leadership, performance & morale
CX/UX, Analytics, insights and trends
E-Commerce, SEO and Social
Managing key Multi-Million Dollars projects & Accounts
Profitability, Budget and communications across all deliveries
Drive Efficiency, processes, systems & tools
DXP used: Sitecore, SDL, Umbraco
Business Development across new prospects and existing clients
Part of the Senior Management board

Heading the Delivery and the digital project management department, of Major Corporate Accounts & Projects Full life cycles in the UAE & the region, such as Corporate Websites, Mobile Apps, E-Commerce, Digital Strategy;
covering from the pre-sales to the UX/UI design & frontend/backend development. My key pillars were:
Optimise Digital Transformations and projects deliveries
Team leadership, performance & morale
CX/UX, Analytics, insights and trends
E-Commerce, SEO and Social
Managing key Multi-Million Dollars projects & Accounts
Profitability, Budget and communications across all deliveries
Drive Efficiency, processes, systems & tools
DXP used: Sitecore, SDL, Umbraco
Business Development across new prospects and existing clients
Part of the Senior Management board

Managed & implemented regional projects such as:
Midware Experts (SMC Swift financial midware Solution)
NHGraphics (Web Development)
JKAArchitects (IT infrastructure Design & Implementation)
Private Solution (Stock Exchange Software)
Carlas Bistro System-POS-Acccounting-DB)

Web development of a customs ERP system for HR, Time attendance, Payroll, modules
Writing RMI server and other Implementations for ERP services (Java)
Frontend & Backend development using HTML, JSP, CSS and JavaScript